Abstract
Business and socializing must mix. In 2008, marketers will spend $40 million
in the US to advertise to a business audience on online social networks, and
that is just the beginning.
The B2B Marketing on Social Networks report analyzes the growth of
business-oriented networks.
Given the popularity of LinkedIn, where the audience has more than doubled in
the past year, and the fact that even Facebook has become a de facto business
network, as more businesspeople join, B2B marketers are reconsidering the
social network environment.
As the number of business users of social networks increases, advertising
expenditures will rise accordingly, reaching an estimated $210 million in 2012.
In addition, marketers will spend far more over the next few years to create
and manage their own social networks for business customers, partners,
suppliers and vendors.
Key questions the “B2B Marketing on Social Networks” report answers:
- How much will marketers spend on social network advertising aimed at a
business audience?
- What types of B2B advertising can businesses do on social network sites?
- Why are companies creating social networks to market to business
customers, vendors, distributors and channel partners? What are the challenges
of developing such networks?
- And many others.....
eMarketer Reports - On Target and Up to Date
The B2B Marketing on Social Networks report aggregates the latest data
from marketing and communications researchers with eMarketer analysis to
provide the information you need to make smart, accurate business decisions.
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