Abstract
In 2008, US travel sales booked online will reach $105 billion, up 12% from
2007. But even though sales are growing, fewer travelers are booking their
trips online.
The US Online Travel report analyzes why the dynamics of one of the
Internet' s most successful categories are changing.
The fact that fewer travelers are booking online is not due to economic
concerns - online travel bookers are an affluent demographic.
The drop is caused by frustrations related to the planning and booking
capabilities of online travel agencies. This, in turn, is spurring a renewed
appreciation for the expertise and personalized services offered by
traditional travel agents.
Key questions the “US Online Travel” report answers:
- What is the forecast for US online retail travel sales?
- How do online leisure travelers plan and book their trips?
- What are the most popular types of travel sites?
- What are some of the advanced Internet applications transforming online
travel?
- And many others....
eMarketer Reports - On Target and Up to Date
The US Online Travel report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make smart, accurate business decisions.
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