Abstract
Mobile gaming is tricky ground for marketers. On one hand, games have some of
the best engagement metrics among mobile content categories. On the other
hand, that engagement is not translating into sales.
The Mobile Games report analyzes the trends behind why consumers are so
excited about playing and so hesitant about paying.
Consumers like mobile gaming. Research shows they spend several minutes a
session with a mobile game, and frequently re-visit to play some more.
Moreover, consumers consistently report gaming is one of their favorite mobile
activities.
But, so far, marketers are unsure of mobile gaming' s potential as an
advertising platform.
However, in developing markets, mobile phones are already the de facto gaming
platform - and millions more consumers will start experiencing mobile games
with the introduction of new, improved handsets. Marketers would do well to
keep an eye on mobile gaming for these reasons alone.
Key questions the “Mobile Games” report answers:
- How big will mobile games grow worldwide by 2012?
- How great will the opportunity for ad-supported mobile gaming become?
- What are some of the drivers for mobile games?
- What roadblocks are slowing growth in the category?
- How does the US market compare to other worldwide markets?
- How do mobile phone and PDA games compare?
- What is the difference between preloaded and sideloaded games?
- And many others......
eMarketer Reports - On Target and Up to Date
The Mobile Games report aggregates the latest data from worldwide
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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