Abstract
This report answers two questions about US Internet video advertising: One,
why has online video ad spending not grown as swiftly as predicted? And two,
when will online video advertising take off?
The Video Advertising Online report separates the facts from the hype
concerning this potentially huge advertising channel.
What exactly is the possibility for growth in online video advertising?
According to eMarketer projections, by 2012- when both traditional and
alternative media companies will be distributing far more professional-quality
video content online, and when the national elections and the summer Olympics
will contribute far more to video ad spending than they will in 2008- annual
growth will peak at 78.9%.
But that is only part of the story.
Key questions the “Video Advertising Online” report answers:
- What factors encourage growth for online video ad spending?
- What factors inhibit growth?
- Why does video advertising cost more than other forms of online
advertising?
- Why aren' t YouTube' s video ad revenues larger?
- How much did the Beijing Olympics boost online video ad spending?
- What is the average CPM for online video ads?
- And many others....
eMarketer Reports- On Target and Up to Date
The Video Advertising Online report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, timely business decisions.
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