Abstract
Evidence of an economic slowdown is mounting in the UK. But so far e-commerce
seems relatively immune to the downturn, due to competitive prices, easy
product comparisons, fuel savings and other convenience factors that encourage
consumers to shop online.
The UK B2C E-Commerce report analyzes how the challenging economic
environment is affecting online versus offline sales revenues.
In 2008, UK business-to-consumer (B2C) e-commerce sales (including digital
downloads and tickets for travel and events) will total £59.8 billion
($116.6 billion), up more than 28% over 2007.
eMarketer expects that online sales will continue to rise steadily and help
maintain buoyancy in the UK B2C market overall during the next two years.
Nevertheless, growth in e-commerce will still be dampened to some extent by
the gloomy economic climate, particularly in 2009.
Key questions the “UK B2C E-Commerce” report answers:
- How is UK e-commerce faring in the economic downturn?
- What growth is projected for online retail sales over the next five years?
- Who is shopping and buying online in the UK?
- What do UK consumers look for in online retailers?
- And many others....
eMarketer Reports- On Target and Up to Date
The UK B2C E-Commerce report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, timely business decisions.
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