Reaching the Small Business Sector

Table of Contents

• Table of Contents
• Energy Insights Opinion
• Executive Summary
• The Main Points
• Characteristics of Small Businesses
  • What is a small business?
  • Small business problems/concerns
  • Table: Top Ten Problems/Concerns of Small Businesses
  • Business and facility types
• Reaching the Small Business Customer
  • Decision makers to target
    • Building services providers
  • The role of advertising
    • Marketing and advertising options
    • Newspaper and trade publication ads and articles
    • Utility publications and websites
    • Figure: LIPA's Trade Ally Communication Materials
    • Figure: Progress Energy Links to a Business-to-Business Portal
    • Figure: Niagara Mohawk Offers Market Research Data
    • Internet advertising, marketing, and information
• Products and Services Aimed at the Small Business
  • Silicon Valley Power audits and "direct-install" measures
    • TXU energy audits and load profiling
    • TXU outage notification
    • Figure: TXU Outage Notification Device
• Notes
  • Synopsis