Abstract
This Energy Insights report discusses whether it is necessary for utility
companies to offer rebates to help influence residential consumers to purchase
energy-efficient technologies. Our research found that rebates have a place in
a portfolio of energy efficiency programs and can be effective in influencing
consumers' purchasing decisions, if used appropriately. We examine two
successful programs that promote energy-efficient technologies, one that uses
rebates and another that does not.
According to Barb Ryan, senior research analyst, Energy Insights, "For new and
unproven products, rebates can play an important role in market transformation
by jump-starting markets and overcoming the initial barriers such as high costs
and lack of familiarity with a product. But for more familiar technologies,
other methods may be more cost effective, such as partnering with
manufacturers, retailers, and other trade allies."
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