Time-Based Pricing Programs: Creating a Favorable Customer Response

Table of Contents

• Table of Contents
• Energy Insights Opinion
• In This Report
• Situation Overview
  • Business Need
  • Management Challenges
    • Voluntary Versus Mandatory
    • What Price Differential?
• The Approach
  • Time-of-Use Rates: Encouraging Energy Management
  • Table: Selected Time-Based Rate Programs and Pilots
  • Figure: SRP' s Web Site Promotes Its Time-of-Use Rate
  • Real-Time Pricing: Close Connection to Markets
  • Figure: Energy Saving Tips from the Power Smart Pricing Program Web Site
  • Figure: Online Access to Detailed Energy Use for Power Smart Pricing Program
  • Critical Peak Pricing: Addressing the Highest-Demand Hours
  • Figure: GoodCents Select Web Site and Link to Promotional Video
  • Peak-Time Rebates: A Win-Win Strategy
  • Enabling Technologies
  • Marketing Messages
  • Increasing Participation Rates
• Future Outlook
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
    • Energy Insights Research
    • U.S. Government Research
  • Definitions
    • Time-of-Use Rates
    • Real Time Pricing Rates
    • Critical Peak Pricing Rates
    • Peak-Time Rebate Rates
  • Synopsis