Demand Response Aggregators: Boosting Program Participation

Table of Contents

• Table of Contents
• Energy Insights Opinion
• In This Report
  • Brief Description of the Solution
• Situation Overview
  • How Does It Work?
  • Table: Features of Selected Utility Demand Response Programs Involving Third-Party Aggregators
  • Why Outsource Demand Response to an Aggregator?
    • Reduced Risk
    • Expertise and Infrastructure
    • Integrated Approach and Flexibility
    • Potential Challenges
  • Marketing Approaches
    • Tag Teaming with Aggregator Business Development Staff
    • Other Marketing Options
    • Targeting Customers, Shaping Messages
  • Getting Customers Up to Speed
  • Lessons Learned
• Future Outlook
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
  • Synopsis