Tweens: A Force to be Reckoned With: Changing Consumption Habits of 8-12 year-olds to 2010

Table of Contents

• 1. INTRODUCTION
• 2. EXECUTIVE SUMMARY
• 3. MARKET BACKGROUND
• 3.1 Legislation
• 3.2 Advertising
• 3.3 Self-medication and Preventative Medicine
• 3.4 Alternative Therapy
• 3.5 Diet Programs
• 3.6 Local Products
• 3.7 Retail Distribution
• 4. VITAMINS AND DIETARY SUPPLEMENTS
• 4.1 Sector Performance
  • Table 1 Sales of Vitamins and Dietary Supplements by Subsector 2002-2004
  • Table 2 Forecast Retail Sales of Vitamins and Dietary Supplements by Subsector 2004-2009
  • Table 3 Retail Sales of Vitamins and Dietary Supplements by Subsector: % Growth 2002-2009
• 4.2 Company and Brand Analysis
  • Summary 1 Vitamins and Dietary Supplements: Major Players 2003/2004
  • Summary 2 Vita 500 Case Study: Summary
  • Summary 3 DaeSang Chlorellas Case Study: Summary
• 4.3 New Product Developments
  • Summary 4 Vitamins and Dietary Supplements: New Product Launches 2003/2004
• 5. HERBAL/TRADITIONAL PRODUCTS
• 5.1 Sector Performance
  • Table 4 Sales of Herbal/Traditional Products by Subsector 2002-2004
  • Table 5 Forecast Retail Sales of Herbal/Traditional Products by Subsector 2004-2009
  • Table 6 Retail Sales of Herbal/traditional Products by Subsector: % Growth 2002-2009
• 5.2 Company and Brand Analysis
  • Summary 5 Herbal/Traditional Products: Major Players 2003/2004
  • Summary 6 Kwang Dong Tang Case Study: Summary
  • Summary 7 Ryongkaksan Case Study: Summary
  • Summary 8 Bacchus-F Case Study: Summary
• 5.3 New Product Developments
  • Summary 9 Herbal/Traditional Products: New Product Launches 2003/2004
• 6. SLIMMING PRODUCTS
• 6.1 Sector Performance
  • Table 7 Sales of Slimming Products by Subsector 2002-2004
  • Table 8 Forecast Retail Sales of Slimming Products by Subsector 2004-2009
  • Table 9 Retail Sales of Slimming Products by Subsector: % Growth 2002-2009
• 6.2 Company and Brand Analysis
  • Summary 10 Slimming Products: Major Players 2003/2004
• 6.3 New Product Developments
  • Summary 11 Slimming Products: New Product Launches 2003/2004