Health and Wellness Packaged Food in Austria

Table of Contents

• 1. INTRODUCTION
• 2. EXECUTIVE SUMMARY
• 3. MARKET BACKGROUND
  • 3.1 Legislation
  • 3.2 Fortification as Standard
  • 3.3 Lifestyles
  • 3.4 Food Culture
  • 3.5 Obesity Rates
  • 3.6 Organic Fresh Food
• 4. HEALTH AND WELLNESS FOOD SALES
  • 4.1 Market Performance
    • Table 1 Retail Sales of Packaged Food by Health and Wellness Category: Value 2002-2005
    • Table 2 Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2005
  • 4.2 Key Trends and Developments
  • 4.3 Key Functional Ingredients
  • 4.4 Retail Distribution
  • 4.5 Retailer Activity and Private Label Trends
  • 4.6 Forecast Market Performance
    • Table 3 Forecast Retail Sales of Packaged Food by Health and Wellness Category: Value 2005-2010
    • Table 4 Forecast Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2005-2010
• 5. CONFECTIONERY
  • 5.1 Confectionery by Health and Wellness Category
    • Table 5 Retail Sales of Confectionery by Health and Wellness Category: Value 2002-2005
    • Table 6 Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2005
    • Table 7 Forecast Retail Sales of Confectionery by Health and Wellness Category: Value 2005-2010
    • Table 8 Forecast Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2005-2010
    • Table 9 Sugarised vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2005
    • Table 10 Sugarised vs Sugar-free Functional Gum % Breakdown by Type 2005
  • 5.2 Brand Analysis
    • Table 11 Chocolate Confectionery - FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
    • Table 12 Sugar Confectionery - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 13 Sugar Confectionery - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 14 Sugar Confectionery - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
    • Table 15 Gum - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 16 Gum - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
  • 5.3 Key Functional Ingredients
  • 5.4 New Product Developments
    • Summary 1 Health and Wellness Confectionery: New Product Launches 2004/2005
  • 5.5 Pricing Strategies
    • Summary 2 Pricing: Standard vs HW: Confectionery Products 2005
• 6. BAKERY PRODUCTS
  • 6.1 Bakery Products by Health and Wellness Category
    • Table 17 Retail Sales of Bakery Products by Health and Wellness Category: Value 2002-2005
    • Table 18 Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2005
    • Table 19 Forecast Retail Sales of Bakery Products by Health and Wellness Category: Value 2005-2010
    • Table 20 Forecast Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2005-2010
  • 6.2 Brand Analysis
    • Table 21 Bakery Products - FFI Gluten-free: Brand Rankings by Health and Wellness Category 2004
    • Table 22 Bakery Products - FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
    • Table 23 Bread - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 24 Bread - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 25 Bread - High Fibre: Brand Rankings by Health and Wellness Category 2004
    • Table 26 Cakes - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 27 Cakes - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
    • Table 28 Cakes - BFY Combination: Brand Rankings by Health and Wellness Category 2004
    • Table 29 Biscuits - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
    • Table 30 Biscuits - High Fibre: Brand Rankings by Health and Wellness Category 2004
    • Table 31 Breakfast Cereals - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 32 Breakfast Cereals - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 33 Breakfast Cereals - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 34 Breakfast Cereals - High Fibre: Brand Rankings by Health and Wellness Category 2004
  • 6.3 Key Functional Ingredients
  • 6.4 New Product Developments
    • Summary 3 Health and Wellness Bakery Products: New Product Launches 2004/2005
  • 6.5 Pricing Strategies
    • Summary 4 Pricing: Standard vs HW: Bakery Products 2005
• 7. DAIRY PRODUCTS
  • 7.1 Dairy Products by Health and Wellness Category
    • Table 35 Retail Sales of Dairy Products by Health and Wellness Category: Value 2002-2005
    • Table 36 Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2005
    • Table 37 Forecast Retail Sales of Dairy Products by Health and Wellness Category: Value 2005-2010
    • Table 38 Forecast Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2005-2010
    • Table 39 Standard Fat vs Fat-reduced Fortified/Functional Milk: % Breakdown by Type 2005
    • Table 40 Standard Fat vs Fat-reduced Fortified/Functional Yoghurt: % Breakdown by Type 2005
    • Table 41 Spoonable vs Drinking Fortified/Functional Yoghurt: % Breakdown by Type 2005
  • 7.2 Brand Analysis
    • Table 42 Dairy Products - FFI Lactose-free: Brand Rankings by Health and Wellness Category 2004
    • Table 43 Milk - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 44 Milk - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 45 Milk - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 46 Condensed/Evaporated Milk - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 47 Flavoured Milk Drinks - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 48 Flavoured Milk Drinks - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 49 Soy Milk - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 50 Soy Milk - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
    • Table 51 Flavoured Powder Milk Drinks - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 52 Flavoured Powder Milk Drinks - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
    • Table 53 Cream - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 54 Cheese - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 55 Cheese - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 56 Yoghurt - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 57 Yoghurt - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 58 Yoghurt - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 59 Soy-based Yoghurt: Brand Rankings by Health and Wellness Category 2004
    • Table 60 Chilled and Shelf Stable Desserts - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 61 Soy-based Chilled and Shelf Stable Desserts: Brand Rankings by Health and Wellness Category 2004
    • Table 62 Fromage Frais and Quark - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 7.3 Key Functional Ingredients
  • 7.4 New Product Developments
    • Summary 5 Health and Wellness Dairy Products: New Product Launches 2004/2005
  • 7.5 Pricing Strategies
    • Summary 6 Pricing: Standard vs HW: Dairy Products 2005
• 8. OILS AND FATS
  • 8.1 Oils and Fats by Health and Wellness Category
    • Table 63 Retail Sales of Oils and Fats by Health and Wellness Category: Value 2002-2005
    • Table 64 Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2005
    • Table 65 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: Value 2005-2010
    • Table 66 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2005-2010
  • 8.2 Brand Analysis
    • Table 67 Olive Oil - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 68 Olive Oil - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
    • Table 69 Vegetable and Seed Oil - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 70 Butter - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 71 Butter - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 72 Margarine - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 73 Spreadable Oils and Fats - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 74 Spreadable Oils and Fats - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 8.3 Key Functional Ingredients
  • 8.4 New Product Developments
    • Summary 7 Health and Wellness Oils and Fats: New Product Launches 2004/2005
  • 8.5 Pricing Strategies
    • Summary 8 Pricing: Standard vs HW: Oils and Fats 2005
• 9. SWEET AND SAVOURY SNACKS
  • 9.1 Sweet and Savoury Snacks by Health and Wellness Category
    • Table 75 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2005
    • Table 76 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2005
    • Table 77 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2005-2010
    • Table 78 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2005-2010
  • 9.2 Brand Analysis
    • Table 79 Sweet and Savoury Snacks - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 80 Sweet and Savoury Snacks - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 9.3 New Product Developments
    • Summary 9 Health and Wellness Sweet and Savoury Snacks: New Product Launches 2004/2005
  • 9.4 Pricing Strategies
    • Summary 10 Pricing: Standard vs HW: Sweet and Savoury Snacks 2005
• 10. READY MEALS
  • 10.1 Ready Meals by Health and Wellness Category
    • Table 81 Retail Sales of Ready Meals by Health and Wellness Category: Value 2002-2005
    • Table 82 Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2005
    • Table 83 Forecast Retail Sales of Ready Meals by Health and Wellness Category: Value 2005-2010
    • Table 84 Forecast Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2005-2010
  • 10.2 Brand Analysis
    • Table 85 Frozen Ready Meals - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 86 Frozen Ready Meals - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 10.3 New Product Developments
    • Summary 11 Health and Wellness Ready Meals: New Product Launches 2004/2005
  • 10.4 Pricing Strategies
    • Summary 12 Pricing: Standard vs H&W: Ready Meals 2005
• 11. SECTOR SUMMARIES
  • 11.1 Snack Bars
    • Table 87 Retail Sales of Snack Bars by Health and Wellness Category: Value 2002-2005
    • Table 88 Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2005
    • Table 89 Forecast Retail Sales of Snack Bars by Health and Wellness Category: Value 2005-2010
    • Table 90 Forecast Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2005-2010
    • Table 91 Snack Bars - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 92 Snack Bars - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Summary 13 Health and Wellness Snack Bars: New Product Launches 2004
  • 11.2 Spreads
    • Table 93 Retail Sales of Spreads by Health and Wellness Category: Value 2002-2005
    • Table 94 Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2005
    • Table 95 Forecast Retail Sales of Spreads by Health and Wellness Category: Value 2005-2010
    • Table 96 Forecast Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2005-2010
    • Table 97 Spreads - FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
    • Table 98 Jams and Preserves - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
    • Table 99 Honey - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 100 Honey - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
    • Summary 14 Health and Wellness Spreads: New Product Launches 2004/2005
  • 11.3 Ice Cream
    • Table 101 Retail Sales of Ice Cream by Health and Wellness Category: Value 2002-2005
    • Table 102 Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2005
    • Table 103 Forecast Retail Sales of Ice Cream by Health and Wellness Category: Value 2005-2010
    • Table 104 Forecast Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2005-2010
    • Table 105 Ice Cream - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Summary 15 Health and Wellness Ice Cream: New Product Launches 2004/2005
  • 11.4 Baby Food
    • Table 106 Retail Sales of Baby Food by Health and Wellness Category: Value 2002-2005
    • Table 107 Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2005
    • Table 108 Forecast Retail Sales of Baby Food by Health and Wellness Category: Value 2005-2010
    • Table 109 Forecast Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2005-2010
    • Table 110 Milk Formula - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 111 Prepared Baby Food - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 112 Dried Baby Food - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 113 Other Baby Food - Organic: Brand Rankings by Health and Wellness Category 2004
    • Summary 16 Health and Wellness Baby Food: New Product Launches 2004/2005
  • 11.5 Sauces, Dressings and Condiments
    • Table 114 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2005
    • Table 115 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2005
    • Table 116 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2005-2010
    • Table 117 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2005-2010
    • Table 118 Pasta Sauces - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 119 Mayonnaise - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 11.6 Soup
    • Table 120 Retail Sales of Soup by Health and Wellness Category: Value 2002-2005
    • Table 121 Retail Sales of Soup by Health and Wellness Category: % Value Growth 2002-2005
    • Table 122 Forecast Retail Sales of Soup by Health and Wellness Category: Value 2005-2010
    • Table 123 Forecast Retail Sales of Soup by Health and Wellness Category: % Value Growth 2005-2010
    • Table 124 Soup - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Summary 17 Health and Wellness Soup: New Product Launches 2004/2005
  • 11.7 Pasta
    • Table 125 Retail Sales of Pasta by Health and Wellness Category: Value 2002-2005
    • Table 126 Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2005
    • Table 127 Forecast Retail Sales of Pasta by Health and Wellness Category: Value 2005-2010
    • Table 128 Forecast Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2005-2010
    • Table 129 Pasta - Organic: Brand Rankings by Health and Wellness Category 2004
  • 11.8 Frozen Processed Food
    • Table 130 Retail Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2005
    • Table 131 Retail Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2005
    • Table 132 Forecast Retail Sales of Frozen Processed Food by Health and Wellness Category: Value 2005-2010
    • Table 133 Forecast Retail Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2005-2010
    • Table 134 Frozen Processed Food - Organic: Brand Rankings by Health and Wellness Category 2004
  • 11.9 Chilled Processed Food
    • Table 135 Retail Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2005
    • Table 136 Retail Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2005
    • Table 137 Forecast Retail Sales of Chilled Processed Food by Health and Wellness Category: Value 2005-2010
    • Table 138 Forecast Retail Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2005-2010
    • Table 139 Chilled Processed Food - Organic: Brand Rankings by Health and Wellness Category 2004
    • Summary 18 Health and Wellness Chilled Processed Food: New Product Launches 2005