Health and Wellness Packaged Food in Hungary

Table of Contents

• 1. INTRODUCTION
• 2. EXECUTIVE SUMMARY
• 3. MARKET BACKGROUND
  • 3.1 Legislation
  • 3.2 Fortification as Standard
  • 3.3 Lifestyles
  • 3.4 Food Culture
  • 3.5 Obesity Rates
  • 3.6 Organic Fresh Food
• 4. HEALTH AND WELLNESS FOOD SALES
  • 4.1 Market Performance
    • Table 1 Retail Sales of Packaged Food by Health and Wellness Category: Value 2002-2005
    • Table 2 Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2005
  • 4.2 Key Trends and Developments
  • 4.3 Key Functional Ingredients
  • 4.4 Retail Distribution
  • 4.5 Retailer Activity and Private Label Trends
  • 4.6 Forecast Market Performance
    • Table 3 Forecast Retail Sales of Packaged Food by Health and Wellness Category: Value 2005-2010
    • Table 4 Forecast Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2005-2010
• 5. CONFECTIONERY
  • 5.1 Confectionery by Health and Wellness Category
    • Table 5 Retail Sales of Confectionery by Health and Wellness Category: Value 2002-2005
    • Table 6 Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2005
    • Table 7 Forecast Retail Sales of Confectionery by Health and Wellness Category: Value 2005-2010
    • Table 8 Forecast Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2005-2010
    • Table 9 Sugarised vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2005
    • Table 10 Sugarised vs Sugar-free Functional Gum % Breakdown by Type 2005
  • 5.2 Brand Analysis
    • Summary 1 Update Szaloncukor Case Study: Summary
    • Table 11 Chocolate Confectionery - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 12 Chocolate Confectionery - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 13 Chocolate Confectionery - FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
    • Table 14 Sugar Confectionery - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 15 Sugar Confectionery - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
    • Table 16 Sugar Confectionery - FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
    • Table 17 Gum - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 18 Gum - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
  • 5.3 New Product Developments
    • Summary 2 Confectionery: New Product Launches 2004/2005
  • 5.4 Pricing Strategies
    • Summary 3 Pricing: Standard vs HW: Confectionery Products 2005
• 6. BAKERY PRODUCTS
  • 6.1 Bakery Products by Health and Wellness Category
    • Table 19 Retail Sales of Bakery Products by Health and Wellness Category: Value 2002-2005
    • Table 20 Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2005
    • Table 21 Forecast Retail Sales of Bakery Products by Health and Wellness Category: Value 2005-2010
    • Table 22 Forecast Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2005-2010
  • 6.2 Brand Analysis
    • Summary 4 Cerbona Muesli Case Study: Summary
    • Table 23 Bakery Products - FFI Gluten-free: Brand Rankings by Health and Wellness Category 2004
    • Table 24 Bakery Products - FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
    • Table 25 Bread - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 26 Bread - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 27 Bread - High Fibre: Brand Rankings by Health and Wellness Category 2004
    • Table 28 Biscuits - BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
    • Table 29 Biscuits - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 30 Biscuits - High Fibre: Brand Rankings by Health and Wellness Category 2004
    • Table 31 Breakfast Cereals - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 32 Breakfast Cereals - High Fibre: Brand Rankings by Health and Wellness Category 2004
  • 6.3 New Product Developments
    • Summary 5 Bakery Products: New Product Launches 2004/2005
  • 6.4 Pricing Strategies
    • Summary 6 Pricing: Standard vs HW: Bakery Products 2005
• 7. DAIRY PRODUCTS
  • 7.1 Dairy Products by Health and Wellness Category
    • Table 33 Retail Sales of Dairy Products by Health and Wellness Category: Value 2002-2005
    • Table 34 Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2005
    • Table 35 Forecast Retail Sales of Dairy Products by Health and Wellness Category: Value 2005-2010
    • Table 36 Forecast Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2005-2010
  • 7.2 Brand Analysis
    • Summary 7 Zöld Farm Biotej Case Study: Summary
    • Table 37 Dairy Products - FFI Lactose-free: Brand Rankings by Health and Wellness Category 2004
    • Table 38 Milk - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 39 Milk - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 40 Powder Milk - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 41 Cream - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 42 Cheese - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 43 Yoghurt - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 44 Yoghurt - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 45 Yoghurt - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
    • Table 46 Chilled and Shelf Stable Desserts - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 47 Fromage Frais and Quark - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 7.3 New Product Developments
    • Summary 8 Dairy Products: New Product Launches 2004/2005
  • 7.4 Pricing Strategies
    • Summary 9 Pricing: Standard vs HW: Dairy Products 2005
• 8. OILS AND FATS
  • 8.1 Oils and Fats by Health and Wellness Category
    • Table 48 Retail Sales of Oils and Fats by Health and Wellness Category: Value 2002-2005
    • Table 49 Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2005
    • Table 50 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: Value 2005-2010
    • Table 51 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2005-2010
  • 8.2 Brand Analysis
    • Summary 10 Bertolli Case Study: Summary
    • Table 52 Olive Oil - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
    • Table 53 Vegetable and Seed Oil - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 54 Spreadable Oils and Fats - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
    • Table 55 Spreadable Oils and Fats - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 8.3 New Product Developments
    • Summary 11 Oils and Fats: New Product Launches 2004/2005
  • 8.4 Pricing Strategies
    • Summary 12 Pricing: Standard vs HW: Oils and Fats 2005
• 9. SWEET AND SAVOURY SNACKS
  • 9.1 Sweet and Savoury Snacks by Health and Wellness Category
    • Table 56 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2005
    • Table 57 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2005
    • Table 58 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2005-2010
    • Table 59 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2005-2010
  • 9.2 Brand Analysis
  • 9.3 New Product Developments
    • Summary 13 Health and Wellness Sweet and Savoury Snacks: New Product Launches 2004
  • 9.4 Pricing Strategies
    • Summary 14 Pricing: Standard vs HW: Sweet and Savoury Snacks 2005
• 10. READY MEALS
  • 10.1 Ready Meals by Health and Wellness Category
    • Table 60 Retail Sales of Ready Meals by Health and Wellness Category: Value 2002-2005
    • Table 61 Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2005
    • Table 62 Forecast Retail Sales of Ready Meals by Health and Wellness Category: Value 2005-2010
    • Table 63 Forecast Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2005-2010
  • 10.2 Brand Analysis
    • Summary 15 Globus Fitness Case Study: Summary
  • 10.3 New Product Developments
    • Summary 16 Health and Wellness Ready Meals: New Product Launches 2004
  • 10.4 Pricing Strategies
    • Summary 17 Pricing: Standard vs HW: Ready Meals 2005
• 11. SECTOR SUMMARIES
  • 11.1 Snack Bars
    • Table 64 Retail Sales of Snack Bars by Health and Wellness Category: Value 2002-2005
    • Table 65 Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2005
    • Table 66 Forecast Retail Sales of Snack Bars by Health and Wellness Category: Value 2005-2010
    • Table 67 Forecast Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2005-2010
    • Table 68 Snack Bars - Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • 11.2 Spreads
    • Table 69 Retail Sales of Spreads by Health and Wellness Category: Value 2002-2005
    • Table 70 Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2005
    • Table 71 Forecast Retail Sales of Spreads by Health and Wellness Category: Value 2005-2010
    • Table 72 Forecast Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2005-2010
    • Table 73 Spreads - FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
    • Table 74 Honey - Organic: Brand Rankings by Health and Wellness Category 2004
    • Table 75 Honey - Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
  • 11.3 Ice Cream
    • Table 76 Retail Sales of Ice Cream by Health and Wellness Category: Value 2002-2005
    • Table 77 Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2005
    • Table 78 Forecast Retail Sales of Ice Cream by Health and Wellness Category: Value 2005-2010
    • Table 79 Forecast Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2005-2010
    • Table 80 Ice Cream - BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • 11.4 Sauces, Dressings and Condiments
    • Table 81 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2005
    • Table 82 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2005
    • Table 83 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2005-2010
    • Table 84 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2005-2010
  • 11.5 Soup
    • Table 85 Retail Sales of Soup by Health and Wellness Category: Value 2002-2005
    • Table 86 Retail Sales of Soup by Health and Wellness Category: % Value Growth 2002-2005
    • Table 87 Forecast Retail Sales of Soup by Health and Wellness Category: Value 2005-2010
    • Table 88 Forecast Retail Sales of Soup by Health and Wellness Category: % Value Growth 2005-2010
  • 11.6 Pasta
    • Table 89 Retail Sales of Pasta by Health and Wellness Category: Value 2002-2005
    • Table 90 Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2005
    • Table 91 Forecast Retail Sales of Pasta by Health and Wellness Category: Value 2005-2010
    • Table 92 Forecast Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2005-2010
  • 11.7 Canned/Preserved Food
    • Table 93 Retail Sales of Canned/Preserved Food by Health and Wellness Category: Value 2002-2005
    • Table 94 Retail Sales of Canned/Preserved Food by Health and Wellness Category: % Value Growth 2002-2005
    • Table 95 Forecast Retail Sales of Canned/Preserved Food by Health and Wellness Category: Value 2005-2010
    • Table 96 Forecast Retail Sales of Canned/Preserved Food by Health and Wellness Category: % Value Growth 2005-2010
  • 11.8 Dried Processed Food
    • Table 97 Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2002-2005
    • Table 98 Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2002-2005
    • Table 99 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2005-2010
    • Table 100 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2005-2010