Retailing in Turkey

Table of Contents

• List of Contents and Tables
• RETAILING IN TURKEY
• Executive Summary
• Retailing Continued To Grow in 2007
• Retailing Dynamic Due To New Entries
• Independent Retailers Dominate in 2007
• Store-based Retailing Recorded Growth in 2007
• Better Economic Conditions To Attract Foreign Investments
• Key Trends and Developments
• Positive Economic Environment Fuelled Investments
• Urbanisation and Increased Working Population Boost Growth
• Increased Credit Card Consumption and Internet Retailing Brought Dynamism
• Jump in the Number of Shopping Centres Has Positive Effect
• Migros' Selling Process Triggers Competition
• Market Indicators
  • Table 1 Employment in Retailing 2002-2007
• Market Data
  • Table 2 Sales in Retailing by Sector: Value 2002-2007
  • Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
  • Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
  • Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
  • Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
  • Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
  • Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
  • Table 9 Retailing Company Shares: % Value 2004-2007
  • Table 10 Grocery Retailers Company Shares: % Value 2004-2007
  • Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
  • Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
  • Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
  • Table 14 Non-store Retailing Company Shares: % Value 2004-2007
  • Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
  • Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
  • Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
  • Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
  • Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
  • Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
  • Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
• Appendix
• Operating Environment
• Definitions
• Source
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - TURKEY
• Arcelik As
• Strategic Direction
• Key Facts
  • Summary 2 Arcelik AS: Key Facts
  • Summary 3 Arcelik AS: Operational Indicators
• Company Background
• Chart 1 Arcelik AS: Arcelik
• Chart 2 Arcelik AS: Beko
• Private Label
  • Summary 4 Arcelik AS: Private label products
• Competitive Positioning
  • Summary 5 Arcelik AS: Competitive Position 2007
• Bim Birlesik Magazacilik As
• Strategic Direction
• Key Facts
  • Summary 6 BIM Birlesik Magazacilik AS: Key Facts
  • Summary 7 BIM Birlesik Magazacilik AS: Operational Indicators
• Company Background
• Private Label
  • Summary 8 BIM Birlesik Magazacilik AS: Private label products
• Competitive Positioning
  • Summary 9 BIM Birlesik Magazacilik AS: Competitive Position 2007
• Bosch Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
  • Summary 10 Bosch Sanayi ve Ticaret AS: Key Facts
  • Summary 11 Bosch Sanayi ve Ticaret AS: Operational Indicators
• Company Background
• Private Label
  • Summary 12 Bosch Sanayi ve Ticaret AS: Private label products
• Competitive Positioning
  • Summary 13 Bosch Sanayi ve Ticaret AS: Competitive Position 2007
• Boyner Buyuk Magazacilik As
• Strategic Direction
• Key Facts
  • Summary 14 Boyner Buyuk Magazacilik AS: Key Facts
  • Summary 15 Boyner Buyuk Magazacilik AS: Operational Indicators
• Company Background
• Chart 3 Boyner Buyuk Magazacilik AS: Boyner
• Private Label
  • Summary 16 Boyner Buyuk Magazacilik AS: Private label products
• Competitive Positioning
  • Summary 17 Boyner Buyuk Magazacilik AS: Competitive Position 2007
• Boytas Mobilya Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
  • Summary 18 Boytas Mobilya Sanayi ve Ticaret AS: Key Facts
  • Summary 19 Boytas Mobilya Sanayi ve Ticaret AS: Operational Indicators
• Company Background
• Chart 4 Boytas Mobilya Sanayi ve Ticaret AS: Bellona
• Private Label
  • Summary 20 Boytas Mobilya Sanayi ve Ticaret AS: Private label products
• Competitive Positioning
  • Summary 21 Boytas Mobilya Sanayi ve Ticaret AS: Competitive Position 2007
• Carrefour SA Carrefour Sabanci Ticaret Merkezi As
• Strategic Direction
• Key Facts
  • Summary 22 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Key Facts
  • Summary 23 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Operational Indicators
• Company Background
• Private Label
  • Summary 24 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Private label products
• Competitive Positioning
  • Summary 25 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Competitive Position 2005
• Goldas Kuyumculuk Sanayi As
• Strategic Direction
• Key Facts
  • Summary 26 Goldas Kuyumculuk Sanayi AS: Key Facts
  • Summary 27 Goldas Kuyumculuk Sanayi AS: Operational Indicators
• Company Background
• Private Label
  • Summary 28 Goldas Kuyumculuk Sanayi AS: Private label products
• Competitive Positioning
  • Summary 29 Goldas Kuyumculuk Sanayi AS: Competitive Position 2007
• Indesit Co Beyaz Esya As
• Strategic Direction
• Key Facts
  • Summary 30 Indesit Co Beyaz Esya AS: Key Facts
  • Summary 31 Indesit Co Beyaz Esya AS: Operational Indicators
• Company Background
• Private Label
  • Summary 32 Indesit Co Beyaz Esya AS: Private label products
• Competitive Positioning
  • Summary 33 Indesit Co Beyaz Esya AS: Competitive Position 2007
• Istikbal Mobilya Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
  • Summary 34 Istikbal Mobilya Sanayi ve Ticaret AS: Key Facts
  • Summary 35 Istikbal Mobilya Sanayi ve Ticaret AS: Operational Indicators
• Company Background
• Private Label
  • Summary 36 Istikbal Mobilya Sanayi ve Ticaret AS: Private label products
• Competitive Positioning
  • Summary 37 Istikbal Mobilya Sanayi ve Ticaret AS: Competitive Position 2007
• Mapa Mobilya Ve Aksesuar As
• Strategic Direction
• Key Facts
  • Summary 38 MAPA Mobilya ve Aksesuar AS: Key Facts
  • Summary 39 MAPA Mobilya ve Aksesuar AS: Operational Indicators
• Company Background
• Private Label
  • Summary 40 MAPA Mobilya ve Aksesuar AS: Private label products
• Competitive Positioning
  • Summary 41 MAPA Mobilya ve Aksesuar AS: Competitive Position 2005
• Mavi Giyim Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
  • Summary 42 Mavi Giyim Sanayi ve Ticaret AS: Key Facts
  • Summary 43 Mavi Giyim Sanayi ve Ticaret AS: Operational Indicators
• Company Background
• Private Label
  • Summary 44 Mavi Giyim Sanayi ve Ticaret AS: Private label products
• Competitive Positioning
  • Summary 45 Mavi Giyim Sanayi ve Ticaret AS: Competitive Position 2005
• Migros Turk Tas
• Strategic Direction
• Key Facts
  • Summary 46 Migros Turk TAS: Key Facts
  • Summary 47 Migros Turk TAS: Operational Indicators
• Company Background
• Private Label
  • Summary 48 Migros Turk TAS: Private label products
• Competitive Positioning
  • Summary 49 Migros Turk TAS: Competitive Position 2007
• Vestel Dayanikli Tuketim Mallari Pazarlama As
• Strategic Direction
• Key Facts
  • Summary 50 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Key Facts
  • Summary 51 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Operational Indicators
• Company Background
• Private Label
  • Summary 52 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Private label products
• Competitive Positioning
  • Summary 53 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Competitive Position 2005
• Yatas Yatak & Yorgan San Ve Ticaret As
• Strategic Direction
• Key Facts
  • Summary 54 Yatas Yatak & Yorgan San ve Ticaret AS: Key Facts
  • Summary 55 Yatas Yatak & Yorgan San ve Ticaret AS: Operational Indicators
• Company Background
• Chart 5 Yatas Yatak & Yorgan San ve Ticaret AS
• Private Label
  • Summary 56 Yatas Yatak & Yorgan San ve Ticaret AS: Private label products
• Competitive Positioning
  • Summary 57 Yatas Yatak & Yorgan San ve Ticaret AS: Competitive Position 200
• Ykm As
• Strategic Direction
• Key Facts
  • Summary 58 YKM AS: Key Facts
  • Summary 59 YKM AS: Operational Indicators
• Company Background
• Private Label
  • Summary 60 YKM AS: Private label products
• Competitive Positioning
  • Summary 61 YKM AS: Competitive Position 2005
• HYPERMARKETS IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
  • Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 24 Hypermarkets Company Shares by Value 2004-2007
  • Table 25 Hypermarkets Brand Shares by Value 2004-2007
  • Table 26 Hypermarkets Outlets by Brand 2004-2007
  • Table 27 Hypermarkets Selling Space by Brand 2004-2007
  • Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• SUPERMARKETS IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
  • Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 32 Supermarkets Company Shares by Value 2004-2007
  • Table 33 Supermarkets Brand Shares by Value 2004-2007
  • Table 34 Supermarkets Outlets by Brand 2004-2007
  • Table 35 Supermarkets Selling Space by Brand 2004-2007
  • Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• DISCOUNTERS IN TURKEY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 38 Discounters: Value Sales, Outlets and Selling Space 2002-2007
  • Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 40 Discounters Company Shares by Value 2004-2007
  • Table 41 Discounters Brand Shares by Value 2004-2007
  • Table 42 Discounters Outlets by Brand 2004-2007
  • Table 43 Discounters Selling Space by Brand 2004-2007
  • Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• CONVENIENCE STORES IN TURKEY
• Headlines
• Overview
• FORECOURT RETAILERS IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 46 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
  • Table 47 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 48 Forecourt Retailers Company Shares by Value 2004-2007
  • Table 49 Forecourt Retailers Brand Shares by Value 2004-2007
  • Table 50 Forecourt Retailers Outlets by Brand 2004-2007
  • Table 51 Forecourt Retailers Selling Space by Brand 2004-2007
  • Table 52 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 53 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• MIXED RETAILERS IN TURKEY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 54 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
  • Table 55 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 56 Mixed Retailers Company Shares by Value 2004-2007
  • Table 57 Mixed Retailers Brand Shares by Value 2004-2007
  • Table 58 Mixed Retailers Outlets by Brand 2004-2007
  • Table 59 Mixed Retailers Selling Space by Brand 2004-2007
  • Table 60 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 61 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• HEALTH AND BEAUTY RETAILERS IN TURKEY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 62 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
  • Table 63 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 64 Health and Beauty Retailers Company Shares by Value 2004-2007
  • Table 65 Health and Beauty Retailers Brand Shares by Value 2004-2007
  • Table 66 Health and Beauty Retailers Outlets by Brand 2004-2007
  • Table 67 Health and Beauty Retailers Selling Space by Brand 2004-2007
  • Table 68 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 69 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• CLOTHING AND FOOTWEAR RETAILERS IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 70 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
  • Table 71 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 72 Clothing and Footwear Retailers Company Shares by Value 2004-2007
  • Table 73 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
  • Table 74 Clothing and Footwear Retailers Outlets by Brand 2004-2007
  • Table 75 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
  • Table 76 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 77 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• FURNITURE AND FURNISHINGS STORES IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 78 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
  • Table 79 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 80 Furniture and Furnishings Stores Company Shares by Value 2004-2007
  • Table 81 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
  • Table 82 Furniture and Furnishings Stores Outlets by Brand 2004-2007
  • Table 83 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
  • Table 84 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 85 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• DIY AND HARDWARE STORES IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 86 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
  • Table 87 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 88 DIY and Hardware Stores Company Shares by Value 2004-2007
  • Table 89 DIY and Hardware Stores Brand Shares by Value 2004-2007
  • Table 90 DIY and Hardware Stores Outlets by Brand 2004-2007
  • Table 91 DIY and Hardware Stores Selling Space by Brand 2004-2007
  • Table 92 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 93 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• DURABLE GOODS RETAILERS IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 94 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
  • Table 95 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 96 Durable Goods Retailers Company Shares by Value 2004-2007
  • Table 97 Durable Goods Retailers Brand Shares by Value 2004-2007
  • Table 98 Durable Goods Retailers Outlets by Brand 2004-2007
  • Table 99 Durable Goods Retailers Selling Space by Brand 2004-2007
  • Table 100 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 101 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• LEISURE AND PERSONAL GOODS RETAILERS IN TURKEY
• Headlines
• Overview
• Sector Data
  • Table 102 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
  • Table 103 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
  • Table 104 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
  • Table 105 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
  • Table 106 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
  • Table 107 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
  • Table 108 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
  • Table 109 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
• VENDING IN TURKEY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 110 Vending: Value 2002-2007
  • Table 111 Vending: % Value Growth 2002-2007
  • Table 112 Vending Company Shares by Value 2004-2007
  • Table 113 Vending Brand Shares by Value 2004-2007
  • Table 114 Vending Forecasts: Value 2007-2012
  • Table 115 Vending Forecasts: % Value Growth 2007-2012
• HOMESHOPPING IN TURKEY
• Headlines
• Trends
• INTERNET RETAILING IN TURKEY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 116 Internet Retailing: Value 2002-2007
  • Table 117 Internet Retailing: % Value Growth 2002-2007
  • Table 118 Internet Retailing Company Shares by Value 2004-2007
  • Table 119 Internet Retailing Brand Shares by Value 2004-2007
  • Table 120 Internet Retailing Forecasts: Value 2007-2012
  • Table 121 Internet Retailing Forecasts: % Value Growth 2007-2012
• DIRECT SELLING IN TURKEY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 122 Direct Selling: Value 2002-2007
  • Table 123 Direct Selling: % Value Growth 2002-2007
  • Table 124 Direct Selling Company Shares by Value 2004-2007
  • Table 125 Direct Selling Brand Shares by Value 2004-2007
  • Table 126 Direct Selling Forecasts: Value 2007-2012
  • Table 127 Direct Selling Forecasts: % Value Growth 2007-2012
• Retailing Turkey