The World Market for Household Care

Table of Contents

• List of Contents and Tables
• THE WORLD MARKET FOR HOUSEHOLD CARE
• Global Market Overview
• Headlines
• Chart 1 Global Household Care Performance 2001-2006
• Chart 2 Global Household Care Performance by Sector 2001/2006
• Chart 3 Air Care Shows Most Dynamic Development Since 2001
• Chart 4 Forecast Performance by Sector 2006-2011
• Key Trends and Drivers
• Headlines
• Brand Extensions Used To Secure Further Growth
• the Quest for Greener Products
• Packaging Provides Fashion and Function
• Emerging Markets Drive Demand
• Strength of Retail Chains Impacts on Growth of Brands
• Regional Review
• How the Regions Compare
• Chart 5 Household Care Regional Performance 2001-2006
• Chart 6 Forecast Performance by Region 2006-2011
• Western Europe
• Chart 7 Western Europe: Household Care Sales: Distribution by Country 2006
• Chart 8 Western Europe: Household Care Performance by Country 2006-2011
• Chart 9 Western Europe: Leading Companies 2006
• Chart 10 Western Europe: Household Care Sales by Retail Channel 2006
• Eastern Europe
• Chart 11 Eastern Europe: Household Care Sales: Distribution by Country 2006
• Chart 12 Eastern Europe: Household Care Performance by Country 2006-2011
• Chart 13 Eastern Europe: Leading Companies 2006
• Chart 14 Eastern Europe: Household Care Sales by Retail Channel 2006
• Asia-Pacific
• Chart 15 Asia-Pacific: Household Care Sales: Distribution by Country 2006
• Chart 16 Asia-Pacific: Household Care Performance by Country 2006-2011
• Chart 17 Asia-Pacific: Leading Companies 2006
• Chart 18 Asia-Pacific: Household Care Sales by Retail Channel 2006
• Latin America
• Chart 19 Latin America: Household Care Sales: Distribution by Country 2006
• Chart 20 Latin America: Household Care Performance by Country 2006-2011
• Chart 21 Latin America: Leading Companies 2006
• Chart 22 Latin America: Household Care Sales by Retail Channel 2006
• Corporate Strategies
• Headlines
• Major Players Comparative Performance
  • Table 1 Leading Household Care Players: Sales Development 2006
  • Summary 1 Household Care: Merger and Acquisition Activity 2006-2007
  • Summary 2 Household Care Products: Leading Brands 2006
• Looking Ahead
  • Summary 3 Potential Takeover Targets
• LAUNDRY CARE
• Key Drivers and Prospects
• Chart 23 Global Laundry Care Performance by Sector
• Headlines
• Growth of Luxury Products
• Laundry Aids Gather Pace
• Consumer Demand for Tablets Intensifies
• Innovation Activity
  • Summary 4 New Laundry Care Product Launches 2006
• Competitive Environment
  • Table 2 Global Company Shares of Laundry Care 2001-2006
• DISHWASHING PRODUCTS
• Key Drivers and Prospects
• Chart 24 Global Dishwashing Products Performance by Sector
• Headlines
• Growth in Dishwasher Tablets As Consumers Prefer Convenience
• Popularity of Booster Products Grows
• Extra Features in Hand Dishwashing Products
• Innovation Activity
  • Summary 5 New Dishwashing Product Launches
• Competitive Environment
  • Table 3 Global Company Shares of Dishwashing Products 2001-2006
• SURFACE CARE
• Key Drivers and Prospects
• Chart 25 Global Surface Care Performance by Sector
• Headlines
• Power Cleaners Affirm Their Positioning
• Task-specific Formats Emerge
• Consumer Concerns Over Infections Prompts Growth of Disinfectants
• Innovation Activity
  • Summary 6 New Surface Care Product Launches
• Competitive Environment
  • Table 4 Global Company Shares of Surface Care 2001-2006
• CHLORINE BLEACH
• Key Drivers and Prospects
• Chart 26 Chlorine Bleach Performance by Region
• Headlines
• Improving Bleach' s Image
• Development of New Formats To Boost Performance
• Push Into Emerging Markets
• Innovation Activity
  • Summary 7 New Chlorine Bleach Product Launches
• Competitive Environment
  • Table 5 Global Company Shares of Chlorine Bleach 2001-2006
• AIR CARE
• Key Drivers and Prospects
• Chart 27 Global Air Care Performance by Sector
• Headlines
• Fragrance Development Pushes Products Into Premium Category
• Air and Light Care Combined As A Reaction To "nesting"
• Format Types Increase To Meet New Usage Occasions
• Innovation Activity
  • Summary 8 New Air Care Product Launches
• Competitive Environment
  • Table 6 Global Company Shares of Air Care 2001-2006
• INSECTICIDES
• Key Drivers and Prospects
• Chart 28 Global Insecticides Performance by Sector
• Headlines
• Safety Takes Hold
• Development of Electric Formats
• Design and Fragrance Used To Differentiate
• Innovation Activity
  • Summary 9 New Insecticides Product Launches
• Competitive Environment
  • Table 7 Global Company Shares of Insecticides
• Household care World