Health and Wellness Packaged Food in Mexico

Table of Contents

• 1. INTRODUCTION
• 2. EXECUTIVE SUMMARY
  • Health and wellness food gains share in packaged foods
  • Obesity and diabetes are now serious problems
  • The rise of functional ingredients
  • Fortification becoming stronger than ever
  • Consumer education and lower prices are important factors for success
• 3. MARKET BACKGROUND
• 3.1 Legislation
  • National Legislation
  • Organic Food
  • Functional Food
• 3.2 Fortification as Standard
• 3.3 Lifestyles
  • Stress in the city vs. tranquillity in rural areas
  • Exercise gains prominence
  • The big problem of obesity and diabetes
• 3.4 Food Culture
• 3.5 Obesity Rates
• 3.6 Organic Fresh Food
• 4. HEALTH AND WELLNESS FOOD SALES
• 4.1 Market Performance
  • Table 1 Retail Sales of Packaged Food by Health and Wellness Category: Value 2002-2005
  • Table 2 Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2005
• 4.2 Key Trends and Developments
  • Confectionery lacks appeal in the better-for-you arena
  • Fibre and linseed - now popular in bakery products
  • Fortification has existed for years, but suddenly it' s a big deal
  • Dairy products lead the market in better-for-you innovation
  • Margarine and butter more innovative
  • Chilled meats now offer reduced-fat and reduced-salt versions
  • Light desserts are the latest craving
  • Prepared salads lead in health and wellness ready meals
• 4.3 Key Functional Ingredients
  • Fibre - now a favourite
  • Linseed, a surprise find
  • Probiotics - important in yoghurt
  • Fructose
  • Aspartame-sweetened foods
  • Antioxidants
• 4.4 Retail Distribution
  • Retail distribution trends
• 4.5 Retailer Activity and Private Label Trends
  • Retailer activity
  • Private label trends
• 4.6 Forecast Market Performance
  • Table 3 Forecast Retail Sales of Packaged Food by Health and Wellness Category: Value 2005-2010
  • Table 4 Forecast Retail Sales of Packaged Food by Health and Wellness Category: % Value Growth 2005-2010
• 5. CONFECTIONERY
• 5.1 Confectionery by Health and Wellness Category
  • HW not a major trend in confectionery
  • Fortified confectionery is tied to dietary supplements
  • Schools encouraged to voluntarily offer more healthy products
  • Forecast performance
  • Table 5 Retail Sales of Confectionery by Health and Wellness Category: Value 2002-2005
  • Table 6 Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2005
  • Table 7 Forecast Retail Sales of Confectionery by Health and Wellness Category: Value 2005-2010
  • Table 8 Forecast Retail Sales of Confectionery by Health and Wellness Category: % Value Growth 2005-2010
  • Table 9 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2005
  • Table 10 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2005
• 5.2 Brand Analysis
  • Functional brands of HW confectionery are the most advertised
  • Reduced-sugar chocolate confectionery building first brands
  • Estee Company diabetic products
  • Halls Vita C, one of the few fortified sugar confectionery options
  • Few brands in medicated confectionery
  • Table 11 Chocolate Confectionery -- BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
  • Table 12 Chocolate Confectionery -- FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
  • Table 13 Sugar Confectionery -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 14 Sugar Confectionery -- BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
  • Table 15 Sugar Confectionery -- FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
  • Table 16 Gum -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 17 Gum -- BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
• 5.3 Key Functional Ingredients
  • Limited offerings
• 5.4 New Product Developments
  • Chupa Chups introduces a sugar-free lollipop
  • Trident White introduces Xtra-Care in the gum market
  • Summary 1 Health and Wellness Confectionery: New Product Launches 2004/5
• 5.5 Pricing Strategies
  • Summary 2 Pricing: Standard vs HW: Confectionery Products 2005
• 6. BAKERY PRODUCTS
• 6.1 Bakery Products by Health and Wellness Category
  • HW bakery increasing penetration
  • Fortified flour originated in 1999
  • Gamesa now offers fortified biscuits
  • Quaker introduces reduced-sugar cereals
  • Fibre is a favourite ingredient in baked goods
  • Linseed in big demand
  • Milk is perceived as the nutritious part of a bowl of cereal
  • Forecast performance
  • Table 18 Retail Sales of Bakery Products by Health and Wellness Category: Value 2002-2005
  • Table 19 Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2005
  • Table 20 Forecast Retail Sales of Bakery Products by Health and Wellness Category: Value 2005-2010
  • Table 21 Forecast Retail Sales of Bakery Products by Health and Wellness Category: % Value Growth 2005-2010
• 6.2 Brand Analysis
  • Linseed bread becomes popular
  • High fibre cereals have strong brands
  • Fortified baked products are scarce
  • High fibre biscuits hard to find
  • Table 22 Bread -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 23 Bread -- High Fibre: Brand Rankings by Health and Wellness Category 2004
  • Table 24 Biscuits -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 25 Biscuits -- High Fibre: Brand Rankings by Health and Wellness Category 2004
  • Table 26 Breakfast Cereals -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 27 Breakfast Cereals -- High Fibre: Brand Rankings by Health and Wellness Category 2004
• 6.3 Key Functional Ingredients
  • Bakery products' key functional ingredient is fibre
• 6.4 New Product Developments
  • Quaker and Grupo Bimbo leading in innovation
  • Summary 3 Health and Wellness Bakery products: New Product Launches 2004/5
• 6.5 Pricing Strategies
  • Summary 4 Pricing: Standard vs HW: Bakery Products 2005
• 7. DAIRY PRODUCTS
• 7.1 Dairy Products by Health and Wellness Category
  • Dairy health and wellness products a nascent market
  • Light versions increasing in popularity
  • Better-for-you milk, a novel market
  • Fat-reduced milk and yogurt targeting beauty
  • Reduced-fat cheese a promising market
  • Health and wellness milk and cheese mostly feature as reduced in fat
  • Soy milk, a new alternative
  • Forecast performance
  • Table 28 Retail Sales of Dairy Products by Health and Wellness Category: Value 2002-2005
  • Table 29 Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2005
  • Table 30 Forecast Retail Sales of Dairy Products by Health and Wellness Category: Value 2005-2010
  • Table 31 Forecast Retail Sales of Dairy Products by Health and Wellness Category: % Value Growth 2005-2010
  • Table 32 Standard Fat Vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2005
  • Table 33 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2005
• 7.2 Brand Analysis
  • Lactose-free Alpura Deslactosada and Deslactosada Light
  • Vitalinea with promising prospects in yoghurt
  • Yakult, the king of bio drinking yogurt
  • Choco Milk, a traditional brand sticking around
  • Table 34 Dairy Products -- FFI Lactose-free: Brand Rankings by Health and Wellness Category 2004
  • Table 35 Milk -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • Table 36 Soy Milk -- Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
  • Table 37 Powder Milk -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 38 Flavoured Powder Milk Drinks -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 39 Cheese -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • Table 40 Yoghurt -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Table 41 Yoghurt -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
• 7.3 Key Functional Ingredients
  • Linseed, prunes and granola make the favourites list
• 7.4 New Product Developments
  • Better-for-you and "fairly" better-for-you
  • Alpura advancing in better-for-you yoghurt
  • Producers now listen to consumers
  • "Light" cheese increases its share on the shelves
  • Flavoured powder milk drinks consolidate their strategy in health and wellness
  • More on children' s health and wellness
  • Inexpensive milk now richer in nutritional content
  • Summary 5 Health and Wellness Dairy Products: New Product Launches 2004/5
• 7.5 Pricing Strategies
  • HW dairy product growth constrained by income
  • The same prices set for full-fat and fat-free milk
  • Yoghurt shows the largest price difference
  • Why are consumers willing to pay more for better-for-you yoghurt?
  • Summary 6 Pricing: Standard vs HW: Dairy Products 2005
• 8. OILS AND FATS
• 8.1 Oils and Fats by Health and Wellness Category
  • Olive oil leads in HW
  • Spreadable oils are very popular
  • Forecast growth expected for olive oil
  • Table 42 Retail Sales of Oils and Fats by Health and Wellness Category: Value 2002-2005
  • Table 43 Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2005
  • Table 44 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: Value 2005-2010
  • Table 45 Forecast Retail Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2005-2010
• 8.2 Brand Analysis
  • Recent products getting attention
  • Oils and fats will continue to see new brands
  • La Corona remains as the traditional vegetable oil company
  • Table 46 Olive Oil -- Organic: Brand Rankings by Health and Wellness Category 2004
  • Table 47 Olive Oil -- Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
  • Table 48 Spreadable Oils and Fats -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
• 8.3 Key Functional Ingredients
  • Functional versions have small presence in Mexico
• 8.4 New Product Developments
• 8.5 Pricing Strategies
  • Summary 7 Pricing: Standard vs HW: Oils and Fats 2005
• 9. SWEET AND SAVOURY SNACKS
• 9.1 Sweet and Savoury Snacks by Health and Wellness Category
  • Are snacks complete meals?
  • Mexicans are hesitant about HW sweet and savoury snacks
  • Wellbeing is an emerging trend
  • Are better-for-you products the future of this sector?
  • Health and wellness products could eventually increase sales
  • Children loyal to snack consumption
  • Reduced-fat sweet and savoury snacks lead the market
  • Forecast performance
  • Table 49 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2005
  • Table 50 Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2005
  • Table 51 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2005-2010
  • Table 52 Forecast Retail Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2005-2010
• 9.2 Brand Analysis
  • Better-for-you snacks still in infancy
  • Are Sabritas and Barcel ready for success?
  • Table 53 Sweet and Savoury Snacks -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
• 9.3 New Product Developments
  • New launches target different consumer segments
  • Nutrisa' s niche in better-for-you sweet and savoury snacks
  • Barcel ahead in innovation
  • Summary 8 Health and Wellness Sweet and Savoury Snacks: New Product Launches 2004/5
• 9.4 Pricing Strategies
  • BFY are pricier than standard versions
  • Summary 9 Pricing: Standard vs HW: Sweet and Savoury Snacks 2005
• 10. READY MEALS
• 10.1 Ready Meals by Health and Wellness Category
  • BFY Reduced-fat versions lead the market
  • Organic versions still negligible
  • Forecast performance
  • Table 54 Retail Sales of Ready Meals by Health and Wellness Category: Value 2002-2005
  • Table 55 Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2005
  • Table 56 Forecast Retail Sales of Ready Meals by Health and Wellness Category: Value 2005-2010
  • Table 57 Forecast Retail Sales of Ready Meals by Health and Wellness Category: % Value Growth 2005-2010
• 10.2 Brand Analysis
  • HW Ready Meals still a small niche
  • Table 58 Soy-based Ready Meals: Brand Rankings by Health and Wellness Category 2004
  • Table 59 Frozen Ready Meals -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
• 10.3 New Product Developments
  • Summary 10 Health and Wellness Ready Meals: New Product Launches 2004/5
• 10.4 Pricing Strategies
  • Summary 11 Pricing: Standard vs HW: Ready Meals 2005
• 11. SECTOR SUMMARIES
• 11.1 Snack Bars
  • Snack bars have a strong HW image
  • Linseed bar settling in a niche
  • Brands from abroad taking advantage of the snack bars niche
  • Bimbo and Nestle launch new snack bars
  • Table 60 Retail Sales of Snack Bars by Health and Wellness Category: Value 2002-2005
  • Table 61 Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2005
  • Table 62 Forecast Retail Sales of Snack Bars by Health and Wellness Category: Value 2005-2010
  • Table 63 Forecast Retail Sales of Snack Bars by Health and Wellness Category: % Value Growth 2005-2010
  • Table 64 Snack Bars -- Fortified/Functional: Brand Rankings by Health and Wellness Category 2004
  • Summary 12 Health and Wellness Snack Bars: New Product Launches 2004/5
• 11.2 Spreads
  • Limited presence of HW in spreads
  • Table 65 Retail Sales of Spreads by Health and Wellness Category: Value 2002-2005
  • Table 66 Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2005
  • Table 67 Forecast Retail Sales of Spreads by Health and Wellness Category: Value 2005-2010
  • Table 68 Forecast Retail Sales of Spreads by Health and Wellness Category: % Value Growth 2005-2010
  • Table 69 Spreads -- FFI Diabetic: Brand Rankings by Health and Wellness Category 2004
  • Table 70 Jams and Preserves -- BFY Reduced Sugar: Brand Rankings by Health and Wellness Category 2004
  • Table 71 Honey -- Naturally Healthy: Brand Rankings by Health and Wellness Category 2004
• 11.3 Ice Cream
  • Ice cream producers forced to invest in BFY versions
  • Table 72 Retail Sales of Ice Cream by Health and Wellness Category: Value 2002-2005
  • Table 73 Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2005
  • Table 74 Forecast Retail Sales of Ice Cream by Health and Wellness Category: Value 2005-2010
  • Table 75 Forecast Retail Sales of Ice Cream by Health and Wellness Category: % Value Growth 2005-2010
  • Table 76 Ice Cream -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • Summary 13 Health and Wellness Ice Cream: New Product Launches 2004/5
• 11.4 Baby Food
  • Better-for-you not the exception but the rule
  • Sales of milk formula still limited to pharmacies
  • Milk formulas offer new fortified versions
  • Table 77 Retail Sales of Baby Food by Health and Wellness Category: Value 2002-2005
  • Table 78 Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2005
  • Table 79 Forecast Retail Sales of Baby Food by Health and Wellness Category: Value 2005-2010
  • Table 80 Forecast Retail Sales of Baby Food by Health and Wellness Category: % Value Growth 2005-2010
  • Table 81 Milk Formula -- FFI Lactose-free: Brand Rankings by Health and Wellness Category 2004
  • Summary 14 Health and Wellness Baby Food: New Product Launches 2004/5
• 11.5 Sauces, Dressings and Condiments
  • Health and Wellness products not in high demand
  • Sauces and salads becoming popular
  • BFY mayonnaise leading the way
  • Table 82 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2005
  • Table 83 Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2005
  • Table 84 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2005-2010
  • Table 85 Forecast Retail Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2005-2010
  • Table 86 Soy-based Sauces -- BFY Reduced Salt: Brand Rankings by Health and Wellness Category 2004
  • Table 87 Mayonnaise -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • Table 88 Salad Dressings -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • Summary 15 Health and Wellness Sauces, Dressings and Condiments: New Product Launches 2004/5
• 11.6 Soup
  • Better-for-you soup does not exist in Mexico
  • Table 89 Retail Sales of Soup by Health and Wellness Category: Value 2002-2005
  • Table 90 Retail Sales of Soup by Health and Wellness Category: % Value Growth 2002-2005
  • Table 91 Forecast Retail Sales of Soup by Health and Wellness Category: Value 2005-2010
  • Table 92 Forecast Retail Sales of Soup by Health and Wellness Category: % Value Growth 2005-2010
• 11.7 Pasta
  • Pasta with fibre scores points in the market
  • Fortified pasta, a common yet forgotten concept
  • Wealthier segments a possible consumer base for more expensive HW pasta
  • Education is key to success within HW foods
  • Table 93 Retail Sales of Pasta by Health and Wellness Category: Value 2002-2005
  • Table 94 Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2005
  • Table 95 Forecast Retail Sales of Pasta by Health and Wellness Category: Value 2005-2010
  • Table 96 Forecast Retail Sales of Pasta by Health and Wellness Category: % Value Growth 2005-2010
  • Table 97 Pasta -- Organic: Brand Rankings by Health and Wellness Category 2004
  • Table 98 Pasta -- BFY Reduced Carb: Brand Rankings by Health and Wellness Category 2004
  • Table 99 Pasta -- High Fibre: Brand Rankings by Health and Wellness Category 2004
  • Summary 16 Health and Wellness Pasta: New Product Launches 2004/5
• 11.8 Canned/preserved Food
  • Table 100 Retail Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2005
  • Table 101 Retail Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2005
  • Table 102 Forecast Retail Sales of Canned/preserved Food by Health and Wellness Category: Value 2005-2010
  • Table 103 Forecast Retail Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2005-2010
  • Table 104 Canned/Preserved Food -- BFY Reduced Fat: Brand Rankings by Health and Wellness Category 2004
  • Table 105 Canned/Preserved Food -- BFY Combination: Brand Rankings by Health and Wellness Category 2004
  • Summary 17 Health and Wellness Canned/preserved Food : New Product Launches 2004/5
• 11.9 Dried Processed Food
  • Gelatine, a favourite dessert
  • White rice still rules
  • Table 106 Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2002-2005
  • Table 107 Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2002-2005
  • Table 108 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: Value 2005-2010
  • Table 109 Forecast Retail Sales of Dried Processed Food by Health and Wellness Category: % Value Growth 2005-2010
  • Table 110 Rice -- Organic: Brand Rankings by Health and Wellness Category 2004
  • Table 111 Rice -- High Fibre: Brand Rankings by Health and Wellness Category 2004
  • Table 112 Dessert Mixes -- BFY Reduced Carb: Brand Rankings by Health and Wellness Category 2004
  • Summary 18 Health and Wellness Dried Processed Food: New Product Launches 2004/5
• 11.10 Chilled Processed Food
  • Mexican people slowly becoming aware of organic chilled food
  • Organic food
  • Aires de Campo opens its doors to organic food lovers
  • Sightings of vegetarian chorizo in Mexico
  • Table 113 Retail Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2005
  • Table 114 Retail Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2005
  • Table 115 Forecast Retail Sales of Chilled Processed Food by Health and Wellness Category: Value 2005-2010
  • Table 116 Forecast Retail Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2005-2010
  • Table 117 Chilled Processed Food -- BFY Combination: Brand Rankings by Health and Wellness Category 2004
  • Summary 19 Health and Wellness Chilled Processed Food: New Product Launches 2004/5