Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type;
Consumer foodservice by type and chained/independent
Executive summary
EXECUTIVE SUMMARY
Another growth year for Finnish consumer foodservice
The Finnish consumer foodservice market continue to grow in 2005. The dynamic
growth of the industry was mainly attributable to the increasing disposable
income of Finnish consumers.
The industry is still relatively small and fragmented, led by small
independent operators. These operators accounted for a clear majority of the
Finnish consumer foodservice outlets in 2005. Furthermore, the industry is
strongly dominated by domestic operators.
Fast food sees most dynamic growth
In 2005 fast food restaurants experienced the most dynamic performance in the
Finnish CFS market in current value terms. This niche managed to gain value by
focusing on health and wellness issues, for example with regard to menu
choices.
In comparison with many other European countries, the Finnish fast food
environment is relatively large. Its increasing importance is mainly
attributable to Finns' increasingly hectic lifestyles. Then again, Finnish
culture does not emphasise the social element of dining out as much as
Southern European cultures, which also contributes to the strong position of
fast food restaurants.
Cafés and bars back on growth track
After a temporary slump in 2004, resulting from reduced alcohol taxation,
cafés and bars returned to growth in 2005. Value growth was significantly
boosted by the good performance of specialist coffee shops, bars and wine
bars. The substantial growth of these outlets was mainly attributable to the
ongoing urbanisation of Finnish society.
Beer sales continued to decrease in Finnish bars and pubs, bringing financial
problems, particularly for small independent players. Consequently, the total
number of café/bar outlets decreased somewhat in 2005.
Effective brand management brings added value
Finnish CFS operators started to increase their focus on differentiation and
brand management in 2005. The emphasis on brand management was highlighted in
particular within the largest CFS niche -- full-service restaurants. The
operators actively invested in the development of new service concepts and the
promotion of these concepts. The growing focus on differentiation and brand
management brought along increasing customer volumes and growth in value sales
in 2005, and a similar trend is expected to continue in coming years.
Members of customer loyalty schemes have become an increasingly significant
target segment particularly for the largest chain operators, S-Group and
Restel Oy. These companies managed to effectively attract them to the
restaurants, which significantly boosted growth in 2005.
Steady growth expected over forecast period
The Finnish consumer foodservice environment is expected to experience steady
growth over the forecast period. Growth will be supported mainly by the
favourable development of consumers' disposable income. Furthermore, growth
will be boosted by the increasing interest in eating out in general --
particularly among the younger population. However, a change in smoking
legislation may limit the potential for growth in the near future, especially
in bars and pubs.
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