The World Market for Wine

Table of Contents

• 1. INTRODUCTION
• 1.1 Scope of the Report
• 1.2 Disclaimer
• 2. THE STATE OF THE MARKET 2005
• 2.1 Executive Summary
• 2.2 Key Challenges and Strategies
  • Introduction
  • Summary 1 Key Challenges and Strategies 2005 and Beyond
  • Decreasing consumption in Old World markets
  • Increasing global wine glut
  • Health trends not favourable to alcohol
  • Developing global brands
  • Increased competition from other beverages
  • Increased consolidation in global industry
  • Margins under pressure from retailers
• 2.3 Market Overview
  • Global demand
  • Table 1 Global Sales of Wine: % Total Volume Growth 2000/2005
  • Table 2 Global Sales of Wine: % Total Value Growth 2000/2005
  • Chart 1 Global Sales of Wine 2000-2005
  • Chart 2 Global Sales of Wine 2000/2005
  • Sources of growth: major markets
  • Chart 3 Sales of Wine by Major Market: % Total Volume Growth 2000/2005
  • Chart 4 Sales of Wine by Major Market: % Total Value Growth 2000/2005
  • Sources of growth: product sectors
  • Chart 5 Global Sales of Wine by Sector: Total Volume 2000/2005
  • Chart 6 Global Sales of Wine by Sector: % Total Volume Growth 2000/2005
  • Chart 7 Global Sales of Wine by Sector: Total Value 2000/2005
  • Chart 8 Global Sales of Wine by Sector: % Total Value Growth 2000/2005
  • Stimuli to growth
  • Constraints on growth
  • Market share concentration
  • Table 3 Global Company Shares of Wine 2004
  • Market prospects by region
  • Chart 9 Forecast Sales of Wine by Region: % Total Volume Growth 2005/2010
  • Chart 10 Forecast Sales of Wine by Region: % Total Value Growth 2005/2010
  • Market prospects by sector
  • Chart 11 Forecast Sales of Wine by Sector: % Total Volume Growth 2005/2010
  • Chart 12 Forecast Sales of Wine by Sector: % Total Value Growth 2005/2010
  • The state of the market in 2010
• 3. OPERATING ENVIRONMENT
• 3.1 Consumer Expenditure on Alcoholic Drinks
  • Premium shift in developed markets
  • Price competition impacts spending
  • Cross-border trade blurs picture
  • Table 4 Retail Consumer Expenditure on Alcoholic Drinks in
• Leading Countries 2000-2005
• 3.2 Demand-led Factors
  • Evolving drinks cultures
  • Health concerns take centre stage
  • Table 5 Death Rates from Chronic Liver Disease and Cirrhosis by Select Markets 2000-2005
• 3.3 Supply-led Factors
  • Wine production
  • Table 6 Global Wine Production by Key Country 1999-2004
  • Import and export trends
  • Table 7 Top Wine Exporting Countries 1999-2004
  • Table 8 Top Wine Importing Countries 1999-2004
  • Grey and black markets
• 3.4 Legislation
  • Drinking age restrictions
  • Advertising
  • Other legislation
• 3.5 Taxation and Duty Levies
  • Taxation motivated by health costs and social concerns
  • Tougher taxation introduced by the French government
  • EU accession forces tax changes in neighbouring countries
  • WTO membership leads to reduced tariffs
  • UK wine duty continues to rise
  • Lobbying for lower taxation on beer in the US
  • Mercosur wines are tax exempt in Brazil
  • Attempts to remain competitive
• 3.6 Share of Throat
  • Table 9 Year-on-Year Growth in Global Sales Volume 2001-2005
  • Chart 13 World Share of Throat 2005
  • Table 10 Global Sales of Alcoholic Drinks in the Off- and On-trade 2005
• 4. ALCOHOLIC DRINKS
• 4.1 Global Demand
  • Fundamental transformation
  • FABs reflect rapid market evolution, but the warning signs are already evident
  • Health and wellness trends boost wine consumption
  • Rising health consciousness and its negative impact
  • Women become a key target for marketers
  • Rising brand-consciousness
  • Appealing to the contemporary tastes
  • Greater focus on premium products
  • Manufacturers look to new markets
  • 2006 and beyond
• 4.2 Regional Markets
  • Emerging markets driving growth
  • Major manufacturers spur the development of FABs
  • Health-consciousness and price advantage helps beer and wine
  • Widespread stasis lead to stagnation in Western Europe
  • FABs growth unmatched, but short-lived in Western Europe
  • Modest growth in North America
  • Early period political and economic difficulties losing impact in Latin America
  • Positive performance in Australasia
  • Recovery strengthens in Africa and the Middle East
  • Table 11 Volume Sales of Alcoholic Drinks by Region and by Sector 2000/2005
  • Table 12 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2000/2005
  • Chart 14 Volume Sales of Alcoholic Drinks by Region and Sector: % Share 2005
• 4.3 Alcoholic Drinks Forecasts
  • Will wine glut hamper trading up?
  • Health and wellness concerns alter behaviour
  • Local spirits remain key but imported spirits make some gains in emerging markets
  • Manufacturers look to expand their geographic coverage
  • Cider unlikely to emerge from niche status
  • Table 13 Volume Sales of Alcoholic Drinks by Region and by Sector 2005/2010
  • Table 14 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by Region and by Sector 2005/2010
  • Chart 15 Volume Sales of Alcoholic Drinks by Region and by Sector: % Share 2010
• 5. WORLD MARKET OVERVIEW
• 5.1 Wine Global Overview
  • Volume growth benefits from falling average unit prices
  • Shortage gives way to surplus
  • Table 15 Global Sales of Wine: Volume and Value Trends 2000-2005
• 5.2 Market Performance by Region
  • Fluctuating fortunes in Western Europe
  • Eastern Europe leads global volume growth despite premium shift
  • Upmarket shift spurs value growth in North America
  • Latin America enjoys recovery in on-trade, but few signs in the off-trade
  • Positive volume growth but low pricing constrains value gains in Asia-Pacific
  • Solid volume growth in Australasia and Africa and the Middle East in 2005
  • Table 16 Sales of Wine by Region: Total Volume 2000-2005
  • Table 17 Sales of Wine by Region: % Total Volume Breakdown 2000-2005
  • Table 18 Sales of Wine by Region: % Total Volume Growth 2000-2005
  • Table 19 Sales of Wine by Region: Total Value 2000-2005
  • Table 20 Sales of Wine by Region: % Total Value Breakdown 2000-2005
  • Table 21 Sales of Wine by Region: % Total Value Growth 2000-2005
• 5.3 Sales of Wine in Major and Growth Markets
  • Old World dominance under growing threat
  • Strongest incremental volume growth in China, Russia and the US
  • Wine considered healthy indulgence by Germans
  • Trend away from non-grape wine undermines Japanese performance
  • Sparkling wine adds fizz to UK wine sales
  • New World and sparkling wines boost sales in the Netherlands, Australia and Canada
  • Increasing tourism levels underpin dynamic volume growth
  • Strong value gains across the spectrum
  • Table 22 Volume Sales of Wine by Major Market: Total Volume and %of World Total 2000-2005
  • Table 23 Sales of Wine by Major Market: % Total Volume Growth: %Total Volume Growth 2000-2005
  • Table 24 Value Sales of Wine by Major Market: Total Value and %of World Total 2000-2005
  • Table 25 Sales of Wine by Major Market: % Total Value Growth: %Total Value Growth 2000-2005
  • Table 26 Volume Sales of Wine by Fastest Growing Market: Total Volume and %of World Total 2000-2005
  • Table 27 Sales of Wine by Fastest Growing Market: % Total Volume Growth: %Total Volume Growth 2000-2005
  • Table 28 Value Sales of Wine by Fastest Growing Market: Total Value and %of World Total 2000-2005
  • Table 29 Sales of Wine by Fastest Growing Market: % Total Value Growth: %Total Value Growth 2000-2005
  • Table 30 Per Capita Consumption of Wine by Fastest Growing Market: 2000-2005
  • Table 31 Per Capita Expenditure on Wine by Fastest Growing Market: 2000-2005
• 5.4 Market Drivers
  • Still light grape wine continues to shape growth, with red variants on top
  • Still white and particularly still rosé wine show positive recent performances
  • Sparkling wine enjoys greatest dynamism
  • Fortified wine and vermouth seeks to update its unfashionable product image
  • Non-grape wine sales largely limited to Asia-Pacific
  • Table 32 Global Sales of Wine by Sector: %Total Volume Breakdown 2000-2005
  • Table 33 Global Sales of Wine by Sector: % Total Volume Growth 2000-2005
  • Table 34 Global Sales of Wine by Sector: % Total Value Breakdown 2000-2005
  • Table 35 Global Sales of Wine by Sector: % Total Value Growth 2000-2005
  • Table 36 Regional Sales of Wine by Sector: %Total Volume Breakdown 2000-2005
  • Table 37 Regional Sales of Wine by Sector: % Total Value Breakdown 2000-2005
  • Table 38 Regional Sales of Wine: %Total Volume Growth 2000-2005
  • Table 39 Regional Sales of Wine: % Total Value Growth 2000-2005
• 6. STILL LIGHT GRAPE WINE
• 6.1 Still Light Grape Wine Global Overview
  • Health attributes and rising quality boon for red
  • Experimentation provides basis for red wine expansion
  • White wine overshadowed by red and rosé
  • Rosé sales in the pink
  • Manufacturers attempt to raise brand profiles
  • Table 40 Global Sales of Still Light Grape Wine by Subsector: Total Volume 2000-2005
  • Table 41 Global Sales of Still Light Grape Wine by Subsector: % Total Volume Breakdown 2000-2005
  • Table 42 Global Sales of Still Light Grape Wine by Subsector: % Total Volume Growth 2000-2005
  • Table 43 Global Sales of Still Light Grape Wine by Subsector: Total Value 2000-2005
  • Table 44 Global Sales of Still Light Grape Wine by Subsector: % Total Value Breakdown 2000-2005
  • Table 45 Global Sales of Still Light Grape Wine by Subsector: % Total Value Growth 2000-2005
• 6.2 Still Light Grape Wine Regional Development
  • Western Europe' s dominance under no real threat
  • Quality wine at low prices appeals to North Americans
  • Eastern Europe gaining in confidence
  • Latin America sees mixed recovery
  • Asia-Pacific leads global volume growth in 2005
  • Smallest markets enjoy positive expansion
  • Table 46 Sales of Still Light Grape Wine by Region: %Total Volume Growth 2000-2005
  • Table 47 Sales of Still Light Grape Wine by Region: % Total Value Growth 2000-2005
• 6.3 Still Light Grape Wine Global Company Performance
  • Acquisitions reshape global still light grape wine market
  • Table 48 Global Company Shares of Still Light Grape Wine 2003-2004
  • Table 49 Global Brand Shares of Still Light Grape Wine 2003-2004
• 6.4 Still Light Grape Wine Outlook
  • Perceived health benefits propel red wine sales
  • Rosé to reap further benefit from image makeover
  • Western Europe adds little to global total
  • Eastern Europe and Asia-Pacific represent strongest growth prospects
  • Latin America regains former glory
  • Table 50 Forecast Global Sales of Still Light Grape Wine by Subsector: %Total Volume Growth 2005-2010
  • Table 51 Forecast Global Sales of Still Light Grape Wine by Subsector: % Total Value Growth 2005-2010
  • Table 52 Forecast Sales of Still Light Grape Wine by Region: %Total Volume Growth 2005-2010
  • Table 53 Forecast Sales of Still Light Grape Wine by Region: % Total Value Growth 2005-2010
• 7. SPARKLING WINE
• 7.1 Sparkling Wine Global Overview
  • Non-celebration consumption boosts sparkling wine
  • Champagne outpaces other sparkling wine until 2005
  • Counterfeit products represent declining problem in developing markets
  • Table 54 Global Sales of Sparkling Wine by Subsector: Total Volume 2000-2005
  • Table 55 Global Sales of Sparkling Wine by Subsector: % Total Volume Breakdown 2000-2005
  • Table 56 Global Sales of Sparkling Wine by Subsector: % Total Volume Growth 2000-2005
  • Table 57 Global Sales of Sparkling Wine by Subsector: Total Value 2000-2005
  • Table 58 Global Sales of Sparkling Wine by Subsector: % Total Value Breakdown 2000-2005
  • Table 59 Global Sales of Sparkling Wine by Subsector: % Total Value Growth 2000-2005
• 7.2 Sparkling Wine Regional Development
  • Western and Eastern Europe retain dominance
  • Volume gains in Eastern Europe come at the expense of value
  • Mature Western European market shows some sparkle
  • Taste for imported sparkling wines emerges in North America
  • Young, urban women turn to champagne in Australasia
  • Argentina recovers, Brazil steams ahead and Mexico shows potential in Latin America
  • Table 60 Sales of Sparkling Wine by Region: %Total Volume Breakdown 2000-2005
  • Table 61 Sales of Sparkling Wine by Region: % Total Volume Growth 2000-2005
  • Table 62 Sales of Sparkling Wine by Region: % Total Value Breakdown 2000-2005
  • Table 63 Sales of Sparkling Wine by Region: % Total Value Growth 2000-2005
• 7.3 Champagne Global Company Performance
  • Prestigious champagne brands mainly sold through on-trade
  • Table 64 Global Company Shares of Champagne 2003-2004
  • Table 65 Global Brand Shares of Champagne 2003-2004
• 7.4 Other Sparkling Wine Global Company Performance
  • Upmarket shift in other sparkling wine
  • Table 66 Global Company Shares of Other Sparkling Wine 2003-2004
  • Table 67 Global Brand Shares of Other Sparkling Wine 2003-2004
• 7.5 Sparkling Wine Outlook
  • Champagne houses expected to increase marketing
  • Other sparkling wine to benefit from branding and year-round consumption
  • Greatest incremental growth in Eastern Europe
  • Table 68 Forecast Global Sales of Sparkling Wine by Subsector: %Total Volume Growth 2005-2010
  • Table 69 Forecast Global Sales of Sparkling Wine by Subsector: % Total Value Growth 2005-2010
  • Table 70 Forecast Sales of Sparkling Wine by Region: %Total Volume Growth 2005-2010
  • Table 71 Forecast Sales of Sparkling Wine by Region: % Total Value Growth 2005-2010
• 8. FORTIFIED WINE AND VERMOUTH
• 8.1 Fortified Wine and Vermouth Global Overview
  • Emerging markets provide only growth opportunities in fortified wine and vermouth
  • Manufacturer advertising efforts concentrate on branding vermouth
  • Late bottled vintage port sustains value growth
  • Table 72 Global Sales of Fortified Wine and Vermouth: Total Volume 2000-2005
  • Table 73 Global Sales of Fortified Wine and Vermouth: % Total Volume Growth 2000-2005
  • Table 74 Global Sales of Fortified Wine and Vermouth: Total Value 2000-2005
  • Table 75 Global Sales of Fortified Wine and Vermouth: % Total Value Growth 2000-2005
  • Table 76 Sales of Port/Oporto by Top 10 Markets: % Total Volume Growth 2000-2005
  • Table 77 Sales of Port/Oporto by Top 10 Markets: % Total Value Growth 2000-2005
• 8.2 Fortified Wine and Vermouth Regional Development
  • Changing consumer tastes constrain Western European market
  • Eastern Europe shaped by established tradition of consumption and falling unit prices
  • North America given slight boost by revival of martini
  • Affordability and availability drive growth in developing markets
  • Table 78 Sales of Fortified Wine and Vermouth by Region: %Total Volume Growth 2000-2005
  • Table 79 Sales of Fortified Wine and Vermouth by Region: % Total Value Growth 2000-2005
• 8.3 Fortified Wine and Vermouth Global Company Performance
  • Martini, anytime, anyplace, anywhere
  • Table 80 Global Company Shares of Fortified Wine and Vermouth 2003-2004
  • Table 81 Global Brand Shares of Fortified Wine and Vermouth 2003-2004
• 8.4 Fortified Wine and Vermouth Outlook
  • Price advantage over still grape wines may be only salvation for fortified wines
  • Table 82 Forecast Sales of Fortified Wine and Vermouth by Region: %Total Volume Growth 2005-2010
  • Table 83 Forecast Sales of Fortified Wine and Vermouth by Region: % Total Value Growth 2005-2010
• 9. NON-GRAPE WINE
• 9.1 Non-grape Wine Global Overview
  • Asia-Pacific dominates, but suffers falling value
  • China dominates global market
  • Sake' s outdated image contributes to Japanese decline
  • Premium emphasis on non-grape wine launches
  • Consumer base for non-grape wine needs widening
• 9.2 Non-grape Wine Regional Development
  • Pressure from alternatives in Asia-Pacific
  • Eastern Europeans turn away from non-grape wine towards beer
  • North Americans' taste for sake blossoms
  • Table 84 Sales of Non-grape Wine by Region: %Total Volume Breakdown 2000-2005
  • Table 85 Sales of Non-grape Wine by Region: % Total Volume Growth 2000-2005
  • Table 86 Sales of Non-grape Wine by Region: % Total Value Breakdown 2000-2005
  • Table 87 Sales of Non-grape Wine by Region: % Total Value Growth 2000-2005
• 9.3 Non-Grape Wine Global Company Performance
  • Local manufacturers enjoy monopoly
  • Table 88 Global Company Shares of Non-grape Wine 2003-2004
  • Table 89 Global Brand Shares of Non-grape Wine 2003-2004
• 9.4 Non-grape Wine Outlook
  • Volume gains likely at expense of value in Asia-Pacific
  • Increasing popularity of sake and Japanese cuisine in North and Latin America
  • Table 90 Forecast Sales of Non-grape Wine by Region: %Total Volume Growth 2005-2010
  • Table 91 Forecast Sales of Non-grape Wine by Region: % Total Value Growth 2005-2010
• 10. WESTERN EUROPE
• 10.1 Overview
  • Growth in Germany, the UK and smaller markets counters decline in France and Italy
  • Trading up versus discounter strength
  • Northern Europe develops a wine-drinking habit
  • Turkey, Ireland and Norway are fastest growing
  • Product launches respond to changing habits
  • Table 92 Western Europe: Per Capita Consumption of Wine by Country 2000/2005
  • Table 93 Western Europe: Per Capita Expenditure on Wine by Country 2000/2005
  • Chart 16 Western Europe: Sales of Wine by Country: Total Volume 2000/2005
  • Chart 17 Western Europe: Sales of Wine by Country: Total Value 2000/2005
• 10.2 Still Light Grape Wine: Sales by Country
  • Shift in traditional consumption habits inhibits growth
  • Red wine shows few signs of any waning dominance
  • White wine retains greatest popularity in Greece, the UK and Austria
  • Rosé sales in the pink
  • Turkey, Ireland and Norway head regional growth
  • Table 94 Western Europe: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 95 Western Europe: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
  • Table 96 Western Europe: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 97 Western Europe: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 10.3 Sparkling Wine: Sales by Country
  • Other sparkling wines dominate volume but shaded by champagne in value
  • French taste for upmarket champagne brands spurs value
  • Temporary crisis in Italian sparkling wine
  • Rapid growth achieved in Norway and Finland in 2005
  • Table 98 Western Europe: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
  • Table 99 Western Europe: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
  • Table 100 Western Europe: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 101 Western Europe: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 10.4 Fortified Wine and Vermouth: Sales by Country
  • Old-fashioned image hinders sales in key markets
  • but retro trends contribute to growth elsewhere
  • Table 102 Western Europe: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
  • Table 103 Western Europe: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
• 10.5 Non-grape Wine: Sales by Country
  • Sales decline across the region
  • Italian non-grape benefits from demand for Oriental variants
  • Table 104 Western Europe: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 105 Western Europe: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005
• 11. EASTERN EUROPE
• 11.1 Overview
  • Wine consumption lifted by premium shift
  • Popularity of Mediterranean diet spurring wine consumption
  • Elimination of tariffs prompts price decreases
  • Counterfeit threat remains but in retreat
  • Table 106 Eastern Europe: Per Capita Consumption of Wine by Country 2000/2005
  • Table 107 Eastern Europe: Per Capita Expenditure on Wine by Country 2000/2005
  • Chart 18 Eastern Europe: Volume Sales of Wine by Country 2000-2005
  • Chart 19 Eastern Europe: Value Sales of Wine by Country 2000-2005
• 11.2 Still Light Grape Wine: Sales by Country
  • Growth in Russia spurs regional expansion
  • Promotion of health benefits boosts red wine consumption
  • White wine enjoys strong presence in Hungary, Slovakia and Romania, but
  • still rosé enjoys little popularity outside the Czech Republic and Ukraine
  • Table 108 Eastern Europe: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 109 Eastern Europe: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
  • Table 110 Eastern Europe: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 111 Eastern Europe: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 11.3 Sparkling Wine: Sales by Country
  • Local favourites drive sparkling wine growth
  • Consumption shifts beyond traditional seasonal holidays
  • Champagne lifts value in Czech Republic
  • Sparkling wine sales recover from decline in Ukraine and Romania
  • Table 112 Eastern Europe: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
  • Table 113 Eastern Europe: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
  • Table 114 Eastern Europe: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 115 Eastern Europe: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 11.4 Fortified Wine and Vermouth: Sales by Country
  • Volume gains made at the expense of value
  • Growth opportunities in the Czech Republic but not Ukraine
  • Fortified wine to lose value in Russia and Poland
  • Table 116 Eastern Europe: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
  • Table 117 Eastern Europe: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
• 11.5 Non-grape Wine: Sales by Country
  • Beer puts pressure on non-grape wine
  • Price advantage continues to underpin non-grape wine appeal
  • Table 118 Eastern Europe: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 119 Eastern Europe: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005
• 12. LATIN AMERICA
• 12.1 Overview
  • Growth in on-trade fails to offset retail decline
  • Argentinian consumers spending again, but in smaller quantities
  • Still red wine driving large Brazilian market
  • Lower prices drive volume gains in Colombia, Mexico and Venezuela
  • Chileans turn to cheaper beer
  • Table 120 Latin America: Per Capita Consumption of Wine by Country 2000/2005
  • Table 121 Latin America: Per Capita Expenditure on Wine by Country 2000/2005
  • Chart 20 Latin America: Volume Sales of Wine by Country 2000/2005
  • Chart 21 Latin America: Value Sales of Wine by Country 2000/2005
• 12.2 Still Light Grape Wine: Sales by Country
  • Red wine drives regional volume growth
  • Argentinians become wine connoisseurs
  • Healthy volume and value growth in Brazil
  • Greater promotion in Colombia, whilst lower prices boost consumption in Mexico
  • Violent fluctuation in Venezuela
  • Higher prices undermine sales in Chile
  • Table 122 Latin America: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 123 Latin America: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
  • Table 124 Latin America: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 125 Latin America: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 12.3 Sparkling Wine: Sales by Country
  • Removal of excise tax boosts volume in Argentina
  • Brazil benefits from growing taste for other sparkling wine, and now, champagne
  • Colombia gains volume, Chile loses it
  • Mexico has lowest per capita consumption, but considerable potential
  • Table 126 Latin America: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
  • Table 127 Latin America: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
  • Table 128 Latin America: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 129 Latin America: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 12.4 Fortified Wine and Vermouth: Sales by Country
  • Slight volume recovery in Brazil despite outdated product image
  • Evidence of further recovery in Argentina
  • Greatest potential for growth in Mexico
  • Table 130 Latin America: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
  • Table 131 Latin America: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
• 12.5 Non-grape Wine: Sales by Country
  • Volume gains in Colombia outpaced by value
  • Fashion for sake in Brazil
  • Table 132 Latin America: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 133 Latin America: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005
• 13. ASIA-PACIFIC
• 13.1 Overview
  • China powers ahead, driving the regional market forwards
  • Non-grape wine remains regional favourite
  • Decline in sake constrains Japanese sales
  • Western lifestyles continue to attract attention
  • Table 134 Asia Pacific: Per Capita Consumption of Wine by Country 2000/2005
  • Table 135 Asia Pacific: Per Capita Expenditure on Wine by Country 2000/2005
  • Chart 22 Asia-Pacific: Volume Sales of Wine by Country 2000-2005
  • Chart 23 Asia-Pacific: Value Sales of Wine by Country 2000-2005
• 13.2 Still Light Grape Wine: Sales by Country
  • China drives strong growth of still light grape wine in region
  • No recovery in Japan
  • Red wine remains clear leader
  • Table 136 Asia-Pacific: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 137 Asia-Pacific: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
  • Table 138 Asia-Pacific: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 139 Asia-Pacific: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 13.3 Sparkling Wine: Sales by Country
  • Sparkling wine continues to be of marginal importance
  • Japan dominates regional market
  • India and South Korea lead growth, but remain niche markets
  • Table 140 Asia-Pacific: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
  • Table 141 Asia-Pacific: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
  • Table 142 Asia-Pacific: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 143 Asia-Pacific: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 13.4 Fortified Wine and Vermouth: Sales by Country
  • India is key growth driver in negligible product
  • Table 144 Asia-Pacific: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
  • Table 145 Asia-Pacific: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
• 13.5 Non-grape Wine: Sales by Country
  • Steady growth in leading Chinese market
  • High per capita expenditure underpins Japanese value
  • Non-grape wine sales slow in South Korea
  • Table 146 Asia-Pacific: Sales of Non-grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 147 Asia-Pacific: Sales of Non-grape Wine by Country: % Total Value Growth 2000-2005
• 14. AUSTRALASIA
• 14.1 Overview
  • Record grape crush and significant acquisition have major impact
  • Regional wine industry consolidates
  • Upward quality shift in wine consumption
  • Sparkling wine, particularly champagne, appeals to younger consumers
  • Positive outlook despite industry concerns over supply
  • Table 148 Australasia: Per Capita Consumption of Wine by Country 2000/2005
  • Table 149 Australasia: Per Capita Expenditure on Wine by Country 2000/2005
  • Chart 24 Australasia: Volume Sales of Wine by Country 2000-2005
  • Chart 25 Australasia: Value Sales of Wine by Country 2000-2005
• 14.2 Still Light Grape Wine: Sales by Country
  • Still light grape wine value undermined by surplus
  • White enjoys clear lead
  • Trend towards still red slows
  • Rosé remains niche but emerges as a summer speciality
  • Table 150 Australasia: Sales of Still Light Grape Wine by Country: %Total Volume Growth 2000-2005
  • Table 151 Australasia: Sales of Still Light Grape Wine by Country: % Total Value Growth 2000-2005
  • Table 152 Australasia: Sales of Still Light Grape Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 153 Australasia: Sales of Still Light Grape Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 14.3 Sparkling Wine: Sales by Country
  • Sparkling wine benefits from greater indulgence
  • Re-branding gives sparkling wines new fizz
  • Table 154 Australasia: Sales of Sparkling Wine by Country: %Total Volume Growth 2000-2005
  • Table 155 Australasia: Sales of Sparkling Wine by Country: % Total Value Growth 2000-2005
  • Table 156 Australasia: Sales of Sparkling Wine by Subsector and by Country: %Total Volume Breakdown 2000-2005
  • Table 157 Australasia: Sales of Sparkling Wine by Subsector and by Country: % Total Value Breakdown 2000-2005
• 14.4 Fortified Wine and Vermouth: Sales by Country
  • Failure to appeal to the young an enduring problem for fortified wines
  • Table 158 Australasia: Sales of Fortified Wine and Vermouth by Country: %Total Volume Growth 2000-2005
  • Table 159 Australasia: Sales of Fortified Wine and Vermouth by Country: % Total Value Growth 2000-2005
• 14.5 Non-grape Wine: Sales by Country
  • Non-grape wine remains negligible in Australasia
• 15. DISTRIBUTION
• 15.1 Supply Chain
  • Off-trade dominates wine sales by volume
  • On-trade sales significant in Asia-Pacific, Africa and the Middle East and Western Europe
  • Table 160 Composition of Off-trade and On-trade Sales of Wine by Region: %Volume Breakdown 2005
  • Table 161 Composition of Off-trade and On-trade Sales of Wine by Region: % Value Breakdown 2005
  • Table 162 Off-trade Volume Sales of Wine by Region: %Volume Growth 2000-2005
  • Table 163 On-trade Volume Sales of Wine by Region: %Volume Growth 2000-2005
  • Table 164 Off-trade Value Sales of Wine by Region: %Value Growth 2000-2005
  • Table 165 On-trade Value Sales of Wine by Region: %Value Growth 2000-2005
  • Table 166 World Wine Sales through Retail Channels 2000/2005
• 15.2 Regional Distribution Trends
  • Global expansion for supermarkets
  • Independent food stores lead in Eastern Europe
  • Convenience stores gaining share in Asia-Pacific
  • Discounters make gains in almost all markets
  • Specialists in decline everywhere but Eastern Europe and North America
  • Direct sales suffer despite popularity of wine clubs in smaller markets
  • Table 167 Regional Wine Sales through Off-trade Channels 2005
• 15.3 Retailing Developments: Consolidation
  • Retailing developments: consolidation
  • Summary 2 Retailer Consolidation -- Key Mergers and Acquisitions 2000-2006
  • Retailing developments: new trends
• 16. CORPORATE STRATEGIES
• 16.1 Global Market Shares
  • Constellation Brands overtakes E & J Gallo and presses on
  • Little movement from second-tier players
  • Pernod Ricard acquires Allied Domecq with Fortune Brands' s help
  • Southcorp finally falls to Foster' s
  • Other acquisitions at regional level
  • Table 168 Global Shares of Leading Wine Companies by Volume 2003-2004
  • Table 169 Global Company Shares of Wine 2005 a
• 16.2 Major Players by Regional Presence and Main Area of Activity
  • Small specialists versus diversified multinationals
  • Still wine remains key to operations
  • Western Europe and North America remain key regional markets
  • Eastern Europe attracts major producers
  • Asia-Pacific remains a strong prospect for growth
  • Summary 3 Major Wine Producers 2005
• 16.3 Major Players Comparative Performance
  • Comparative sales performance and profitability levels
  • Table 170 Leading Wine Players: Sales Development 2005
• 16.4 Merger and Acquisition Activity
  • Overview
  • Western European companies lead consolidation process
  • Champagne provides added value
  • North American producers seek to expand their portfolios
  • Consolidation in Australasian market
  • Summary 4 Wine: Merger and Acquisition Activity 2002-2006
• 16.5 Strategic Alliance Activity
  • Alliances and distribution agreements flourish in wine
  • Product development
  • Champagne house expands into still wine
  • Agreements terminated or under review
  • Summary 5 Wine: Existing Key Strategic Alliance Activity 2005-2006
• 16.6 Potential Takeover Targets
  • Consolidation to continue in North America
  • E & J Gallo' s premium strategy
  • Kendall-Jackson is another US company ripe for the picking
  • Foster' s Group: no longer a target?
  • Opportunities to be found in Germany, China and South Africa
  • Taittinger comes home
  • Summary 6 Potential Takeover Targets 2006 And Beyond
• 17. OUTLOOK
• 17.1 Key Forecast Developments: Opportunities and Growth Areas
  • Health trends to spur new products
  • Increasingly sophisticated consumers seek out premium features
  • Time-strapped consumers look for greater convenience
  • Blended wines created to meet international tastes
  • Financially independent women offer large-scale opportunity
  • Increased distribution through supermarkets to favour mass-market presentations
  • Summary 7 Opportunities and Growth Areas 2005-2010
• 17.2 Key Forecast Trends
• 17.3 World Market Forecasts
  • Wine forecast performance
  • Table 171 Forecast Global Sales of Wine: Volume and Value Trends 2005-2010
  • Forecast performance by sector
  • Table 172 Forecast Global Sales of Wine by Sector: Total Volume 2005-2010
  • Table 173 Forecast Global Sales of Wine by Sector: % Total Volume Growth 2005-2010
  • Table 174 Forecast Global Sales of Wine by Sector: Total Value 2005-2010
  • Table 175 Forecast Global Sales of Wine by Sector: % Total Value Growth 2005-2010
  • Forecast performance by region
  • Table 176 Forecast Sales of Wine by Region: Total Volume 2005-2010
  • Table 177 Forecast Sales of Wine by Region: % Total Volume Breakdown 2005-2010
  • Table 178 Forecast Sales of Wine by Region: % Total Volume Growth 2005-2010
  • Table 179 Forecast Sales of Wine by Region: Total Value 2005-2010
  • Table 180 Forecast Sales of Wine by Region: % Total Value Breakdown 2005-2010
  • Table 181 Forecast Sales of Wine by Region: % Total Value Growth 2005-2010
  • Table 182 Forecast Sales of Wine by Sector and by Region: %Total Volume Breakdown 2010
  • Table 183 Forecast Sales of Wine by Sector and by Region: % Total Value Breakdown 2010
  • Sales forecasts by major and growth markets
  • Table 184 Forecast Sales of Wine by Major Market: Total Volume and %of World Total 2005/2010
  • Table 185 Forecast Sales of Wine by Major Market % Growth: %Total Volume Growth 2005/2010
  • Table 186 Forecast Value Sales of Wine by Major Market: Total Value and %of World Total 2005/2010
  • Table 187 Forecast Value Sales of Wine by Major Market % Growth: %Total Value Growth 2005/2010
  • Table 188 Forecast Volume Sales of Wine by Fastest Growing Market: Total Volume and %of World Total 2005-2010
  • Table 189 Forecast Volume Sales of Wine by Fastest Growing Market % Growth: %Total Volume Growth 2005-2010
  • Table 190 Forecast Value Sales of Wine by Fastest Growing Market: Total Value and %of World Total 2005-2010
  • Table 191 Forecast Sales of Wine by Fastest Growing Market % Growth: %Total Value Growth 2005/2010
  • Table 192 Forecast Per Capita Volume Consumption of Wine by Fastest Growing Market: 2005-2010
  • Table 193 Forecast Per Capita Expenditure on Wine by Fastest Growing Market: 2005-2010
• 18. APPENDICES
• 18.1 Product Coverage and Definitions
  • Still light grape wine
  • Still red wine
  • Still white wine
  • Still rosé wine
  • Sparkling wine
  • Fortified wine and vermouth
  • Non-grape wine
  • FABs (flavoured alcoholic beverages)
  • Beer
  • Spirits
• 18.2 Regional Coverage and Definitions
  • Western Europe
  • Eastern Europe
  • North America
  • Latin America
  • Asia
  • Australasia
  • Africa and the Middle East
• 18.3 Other Country Coverage and Definitions
  • Other Western Europe
  • Other Eastern Europe
  • Other Latin America
  • Other Asia-Pacific
  • Other Africa and the Middle East
• 18.4 Distribution Coverage and Definitions
  • Retail distribution definitions
• 18.5 Research Methodology
  • Introduction
  • Summary of research programme
  • Desk research
  • Store checks
  • Company research
  • Trade interviews
  • Market analysis
  • Data standardisation
  • Central research and database finalisation
• 18.6 Exchange Rates
  • Table 194 Exchange Rates 2000-2005
• 18.7 Inflation Rates
  • Table 195 Inflation Rates 2001-2005
• 18.8 Population
  • Table 196 Population 2000-2005