Toys and Games - Portugal

Table of Contents

• TOYS AND GAMES IN PORTUGAL : MARKET INSIGHT
• Executive Summary
• Healthy Growth But Traditional Areas Still Losing Ground
• Gaming Arrives
• Interactivity and Technology The Key Factors
• Mattel, Sony and Ecofilmes The Market Leaders
• A Bright Future for Video at The Expense of Traditional Toys and Games
• Key Trends and Developments
• Falling Birth Rate, Lower Marriage Rates, Higher Level of Divorces, Becoming Parents Later in Life and Ageing Population
• Poor Economic Performance Limits Growth
• Copyright Infringement and The Weak Legal Framework
• Technology and Interactivity Key Critical Factors of Success
• Children Rule on Shopping
• Market Data
  • Table 1 Retail Sales of Toys and Games by Sector: Value 2001-2006
  • Table 2 Retail Sales of Toys and Games by Sector: % Value Growth 2001-2006
  • Table 3 Retail Sales of Toys and Games by Distribution Format: % Analysis 2001-2006
  • Table 4 Toys and Games Company Shares by Value 2002-2005
  • Table 5 Forecast Retail Sales of Toys and Games by Sector: Value 2006-2011
  • Table 6 Forecast Retail Sales of Toys and Games by Sector: % Value Growth 2006-2011
• Definitions
• Toys and Games
• TOYS AND GAMES IN PORTUGAL : LOCAL COMPANY PROFILES
• Concentra - Produtos Para Crianças SA
• Strategic Direction
• Key Facts
  • Summary 1 Concentra - Produtos para Crianças SA: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 2 Concentra - Produtos para Crianças SA: Competitive Position 2005
• Ecofilmes-importação E Distribuição De Filmes Lda
• Strategic Direction
• Key Facts
  • Summary 3 Ecofilmes - Importação e Distribuição de Filmes Lda: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Ecofilmes - Importação e Distribuição de Filmes Lda: Competitive Position 2005
• TRADITIONAL TOYS AND GAMES IN PORTUGAL : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 7 Retail Sales of Traditional Toys and Games by Subsector: Value 2001-2006
  • Table 8 Retail Sales of Traditional Toys and Games by Subsector: % Value Growth 2001-2006
  • Table 9 Retail Sales of Traditional Toys and Games by Distribution Format: % Analysis 2001-2006
  • Table 10 Traditional Toys and Games Company Shares by Value 2002-2005
  • Table 11 Forecast Retail Sales of Traditional Toys and Games by Subsector: Value 2006-2011
  • Table 12 Forecast Retail Sales of Traditional Toys and Games by Subsector: % Value Growth 2006-2011
• VIDEO GAMES IN PORTUGAL : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 13 Retail Sales of Video Games by Subsector: Value 2001-2006
  • Table 14 Retail Sales of Video Games by Subsector: % Value Growth 2001-2006
  • Table 15 Retail Sales of Video Games by Distribution Format: % Analysis 2001-2006
  • Table 16 Video Games Company Shares by Value 2002-2005
  • Table 17 Forecast Retail Sales of Video Games by Subsector: Value 2006-2011
  • Table 18 Forecast Retail Sales of Video Games by Subsector: % Value Growth 2006-2011