Domestic Electrical Appliances in Germany

Table of Contents

• DOMESTIC ELECTRICAL APPLIANCES IN GERMANY : MARKET INSIGHT
• Executive Summary
• Another Year of Decline
• Built-in Appliances Gain Further Share
• Spending Restraint and Lower Prices Prevent Growth
• Competition Intensifies As Many Leading Players Lose Volume Share
• Sales Expected To Improve Over Forecast Period
• Key Trends and Impact Assessment
• Economic Growth Remains Slow
• Outlook
• Impact
• Prices Likely To Increase in 2006
• Outlook
• Impact
• Brand Consciousness Is Diminishing
• Outlook
• Impact
• Retailers and Industry Need To Adapt To The Internet Age
• Outlook
• Impact
• Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2004-2005
  • Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2005
• Market Data
  • Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2000-2005
  • Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2000-2005
  • Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2000-2005
  • Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2000-2005
  • Table 7 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2005-2010
  • Table 8 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2005-2010
  • Table 9 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2005-2010
  • Table 10 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2005-2010
  • Table 11 Company Shares of Large Kitchen Appliances 2001-2005
  • Table 12 Brand Shares of Large Kitchen Appliances 2002-2005
  • Table 13 Company Shares of Small Kitchen Appliances 2001-2005
  • Table 14 Brand Shares of Small Kitchen Appliances 2002-2005
  • Table 15 Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
  • Table 16 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2000-2005
  • Table 17 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2000-2005
  • Table 18 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2000-2005
  • Table 19 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2000-2005
  • Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2005-2010
  • Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2005-2010
  • Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2005-2010
  • Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2005-2010
  • Table 24 Built-in Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
  • Table 25 Freestanding Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
  • Table 26 Small Electrical Appliances by Distribution Format: % Analysis 2000-2005
• Definitions
• Sector and Subsector Definitions
• Distribution Definitions
• Units of Measurement
• DOMESTIC ELECTRICAL APPLIANCES IN GERMANY : LOCAL COMPANY PROFILES
• Bauknecht Hausgeräte GmbH
• Strategic Direction
• Key Facts
  • Summary 1 Bauknecht: Key Facts
  • Summary 2 Bauknecht: Operational Indicators
• Company Background
• Production
• Competitive Positioning
• Bosch-siemens Hausgeräte GmbH
• Strategic Direction
• Key Facts
  • Summary 3 Bosch-Siemens Hausgeräte GmbH: Key Facts
  • Summary 4 Bosch-Siemens Hausgeräte GmbH: Operational Indicators
• Company Background
• Competitive Positioning
• Electrolux/aeg Hausgeräte GmbH
• Strategic Direction
• Key Facts
  • Summary 5 Electrolux/AEG Hausgeräte: Key Facts
  • Summary 6 Electrolux SA: Operational Indicators
• Company Background
• Competitive Positioning
• Miele & Cie GmbH & Co
• Strategic Direction
• Key Facts
  • Summary 7 Miele & Cie: Key Facts
  • Summary 8 Miele & Cie: Operational Indicators
• Company Background
• Competitive Positioning
• Seb, Groupe
• Strategic Direction
• Key Facts
  • Summary 9 Groupe SEB Deutschland GmbH: Key Facts
• Company Background
• Competitive Positioning
• REFRIGERATION APPLIANCES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 27 Sales of Refrigeration Appliances by Subsector: Volume 2000-2005
  • Table 28 Sales of Refrigeration Appliances by Subsector: Value 2000-2005
  • Table 29 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2000-2005
  • Table 30 Sales of Refrigeration Appliances by Subsector: % Value Growth 2000-2005
  • Table 31 Unit Sales of Fridge Freezers by Format: % Split 2003-2005
  • Table 32 Unit Sales of Fridges by Format: % Split 2003-2005
  • Table 33 Unit Sales of Freezers by Format: % Split 2003-2005
  • Table 34 Company Shares of Refrigeration Appliances 2001-2005
  • Table 35 Brand Shares of Refrigeration Appliances 2002-2005
  • Table 36 Company Shares of Built-in Fridge Freezers 2001-2005
  • Table 37 Company Shares of Freestanding Fridge Freezers 2001-2005
  • Table 38 Company Shares of Built-in Fridges 2001-2005
  • Table 39 Company Shares of Freestanding Fridges 2001-2005
  • Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2005-2010
  • Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Value 2005-2010
  • Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2005-2010
  • Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2005-2010
• HOME LAUNDRY APPLIANCES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 44 Sales of Home Laundry Appliances by Subsector: Volume 2000-2005
  • Table 45 Sales of Home Laundry Appliances by Subsector: Value 2000-2005
  • Table 46 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2000-2005
  • Table 47 Sales of Home Laundry Appliances by Subsector: % Value Growth 2000-2005
  • Table 48 Unit Sales of Automatic Washing Machines by Format: % Split 2000/2005
  • Table 49 Company Shares of Home Laundry Appliances 2001-2005
  • Table 50 Brand Shares of Home Laundry Appliances 2002-2005
  • Table 51 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2005-2010
  • Table 52 Forecast Sales of Home Laundry Appliances by Subsector: Value 2005-2010
  • Table 53 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2005-2010
  • Table 54 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2005-2010
• DISHWASHERS IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 55 Sales of Dishwashers by Subsector: Volume 2000-2005
  • Table 56 Sales of Dishwashers by Subsector: Value 2000-2005
  • Table 57 Sales of Dishwashers by Subsector: % Volume Growth 2000-2005
  • Table 58 Sales of Dishwashers by Subsector: % Value Growth 2000-2005
  • Table 59 Company Shares of Dishwashers 2001-2005
  • Table 60 Brand Shares of Dishwashers 2002-2005
  • Table 61 Forecast Sales of Dishwashers by Subsector: Volume 2005-2010
  • Table 62 Forecast Sales of Dishwashers by Subsector: Value 2005-2010
  • Table 63 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2005-2010
  • Table 64 Forecast Sales of Dishwashers by Subsector: % Value Growth 2005-2010
• LARGE COOKING APPLIANCES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 65 Sales of Large Cooking Appliances by Subsector: Volume 2000-2005
  • Table 66 Sales of Large Cooking Appliances by Subsector: Value 2000-2005
  • Table 67 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2000-2005
  • Table 68 Sales of Large Cooking Appliances by Subsector: % Value Growth 2000-2005
  • Table 69 Unit Sales of Cookers by Gas/Electric: % Split 2000/2005
  • Table 70 Unit Sales of Ovens by Function: % Split 2000/2005
  • Table 71 Unit Sales of Built-in Hobs by Format: % Split 2000/2005
  • Table 72 Company Shares of Large Cooking Appliances 2001-2005
  • Table 73 Brand Shares of Large Cooking Appliances 2002-2005
  • Table 74 Company Shares of Built-in Cookers 2001-2005
  • Table 75 Company Shares of Freestanding Cookers 2001-2005
  • Table 76 Company Shares of Ovens 2001-2005
  • Table 77 Company Shares of Built-in Hobs 2001-2005
  • Table 78 Company Shares of Cooker Hoods 2001-2005
  • Table 79 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2005-2010
  • Table 80 Forecast Sales of Large Cooking Appliances by Subsector: Value 2005-2010
  • Table 81 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2005-2010
  • Table 82 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2005-2010
• MICROWAVES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 83 Sales of Microwaves by Subsector: Volume 2000-2005
  • Table 84 Sales of Microwaves by Subsector: Value 2000-2005
  • Table 85 Sales of Microwaves by Subsector: % Volume Growth 2000-2005
  • Table 86 Sales of Microwaves by Subsector: % Value Growth 2000-2005
  • Table 87 Company Shares of Microwaves 2001-2005
  • Table 88 Brand Shares of Microwaves 2002-2005
  • Table 89 Microwaves by Distribution Format: % Analysis 2000-2005
  • Table 90 Forecast Sales of Microwaves by Subsector: Volume 2005-2010
  • Table 91 Forecast Sales of Microwaves by Subsector: Value 2005-2010
  • Table 92 Forecast Sales of Microwaves by Subsector: % Volume Growth 2005-2010
  • Table 93 Forecast Sales of Microwaves by Subsector: % Value Growth 2005-2010
• FOOD PREPARATION APPLIANCES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 94 Sales of Food Preparation Appliances by Subsector: Volume 2000-2005
  • Table 95 Sales of Food Preparation Appliances by Subsector: Value 2000-2005
  • Table 96 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2000-2005
  • Table 97 Sales of Food Preparation Appliances by Subsector: % Value Growth 2000-2005
  • Table 98 Company Shares of Food Preparation Appliances 2001-2005
  • Table 99 Brand Shares of Food Preparation Appliances 2002-2005
  • Table 100 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2005-2010
  • Table 101 Forecast Sales of Food Preparation Appliances by Subsector: Value 2005-2010
  • Table 102 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2005-2010
  • Table 103 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2005-2010
• SMALL COOKING APPLIANCES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 104 Sales of Small Cooking Appliances by Subsector: Volume 2000-2005
  • Table 105 Sales of Small Cooking Appliances by Subsector: Value 2000-2005
  • Table 106 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2000-2005
  • Table 107 Sales of Small Cooking Appliances by Subsector: % Value Growth 2000-2005
  • Table 108 Company Shares of Small Cooking Appliances 2001-2005
  • Table 109 Brand Shares of Small Cooking Appliances 2002-2005
  • Table 110 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2005-2010
  • Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Value 2005-2010
  • Table 112 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2005-2010
  • Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2005-2010
• SMALL KITCHEN APPLIANCES (NON-COOKING) IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2000-2005
  • Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2000-2005
  • Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2000-2005
  • Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2000-2005
  • Table 118 Company Shares of Small Kitchen Appliances (Non-cooking) 2001-2005
  • Table 119 Brand Shares of Small Kitchen Appliances (Non-cooking) 2002-2005
  • Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2005-2010
  • Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2005-2010
  • Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2005-2010
  • Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2005-2010
• VACUUM CLEANERS IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 124 Sales of Vacuum Cleaners by Subsector: Volume 2000-2005
  • Table 125 Sales of Vacuum Cleaners by Subsector: Value 2000-2005
  • Table 126 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2000-2005
  • Table 127 Sales of Vacuum Cleaners by Subsector: % Value Growth 2000-2005
  • Table 128 Company Shares of Vacuum Cleaners 2001-2005
  • Table 129 Brand Shares of Vacuum Cleaners 2002-2005
  • Table 130 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2005-2010
  • Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Value 2005-2010
  • Table 132 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2005-2010
  • Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2005-2010
• IRONS IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 134 Retail Sales of Irons: 2000-2005
  • Table 135 Retail Sales of Irons: % Growth 2000-2005
  • Table 136 Company Shares of Irons 2001-2005
  • Table 137 Brand Shares of Irons 2002-2005
  • Table 138 Forecast Sales of Irons: 2005-2010
  • Table 139 Forecast Sales of Irons: % Growth 2005-2010
• PERSONAL CARE APPLIANCES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 140 Retail Sales of Personal Care Appliances: 2000-2005
  • Table 141 Retail Sales of Personal Care Appliances: % Growth 2000-2005
  • Table 142 Company Shares of Personal Care Appliances 2001-2005
  • Table 143 Brand Shares of Personal Care Appliances 2002-2005
  • Table 144 Forecast Sales of Personal Care Appliances: 2005-2010
  • Table 145 Forecast Sales of Personal Care Appliances: % Growth 2005-2010
• AIR TREATMENT PRODUCTS IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 146 Retail Sales of Air Treatment Products: 2000-2005
  • Table 147 Retail Sales of Air Treatment Products: % Growth 2000-2005
  • Table 148 Company Shares of Air Treatment Products 2001-2005
  • Table 149 Brand Shares of Air Treatment Products 2002-2005
  • Table 150 Forecast Sales of Air Treatment Products: 2005-2010
  • Table 151 Forecast Sales of Air Treatment Products: % Growth 2005-2010
• HEATING APPLIANCES IN GERMANY : SECTOR BRIEFING
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 152 Retail Sales of Heating Appliances: 2000-2005
  • Table 153 Retail Sales of Heating Appliances: % Growth 2000-2005
  • Table 154 Company Shares of Heating Appliances 2001-2005
  • Table 155 Brand Shares of Heating Appliances 2002-2005
  • Table 156 Forecast Sales of Heating Appliances: 2005-2010
  • Table 157 Forecast Sales of Heating Appliances: % Growth 2005-2010