Toys and Games in Brazil

Table of Contents

• 1. INTRODUCTION
• 2. EXECUTIVE SUMMARY
• Economy affects toys and games sales performance
• Mounting competition among fashion dolls
• Illegal commerce constrains video games
• Future trends
• 3. TOYS AND GAMES
• 3.1 MARKET PERFORMANCE
• Economic environment constrains sales of toys and games
  • Table 1 Prices of Traditional Toys and Games: % Volume Share 1998-2003
• Actual performance constrained in constant terms
• Import taxes protect Brazilian toys and games
• Competitive fashion dolls
• The illegal market for toys and games
• Toys and games market share
  • Table 2 Retail Sales of Toys and Games: Value 1998-2003
  • Table 3 Retail Sales of Toys and Games: % Value Growth 1998-2003
  • Table 4 Toys and Games Company Shares 2002-2003
• 4. TRADITIONAL TOYS AND GAMES
• 4.1 SECTOR PERFORMANCE
• Traditional toys and games is affected by the economic environment
• The competitiveness of dolls/figures
• Lack of security and space in urban cities influences sales of outdoor games
• Most other areas of traditonal toys and games decline
• Concentrated share in traditional toys and games
  • Table 5 Retail Sales of Traditional Toys and Games: Value 1998-2003
  • Table 6 Retail Sales of Traditional Toys and Games: % Value Growth 1998-2003
  • Table 7 Traditional Toys and Games Company Shares 2002-2003
• 4.2 NEW PRODUCT DEVELOPMENTS
• Fashion dolls battle
• Action figures
• Traditional toys and games are influenced by entertainment programmes
  • Summary 1 Traditional Toys and Games New Product Developments 2002-2003
• 4.3 RETAIL DISTRIBUTION
  • Table 8 Retail Sales of Traditional Toys and Games by
• Distribution Format: % Analysis 1998/2003
• 5. VIDEO GAMES
• 5.1 SECTOR PERFORMANCE
• Illegal products constrain video games performance
• Inequitable income distribution affects sales of top video games
• Tec Toy leads in video games hardware
• Electronics Arts leads in video games software
  • Table 9 Retail Sales of Video Games: Value 1998-2003
  • Table 10 Retail Sales of Video Games: % Value Growth 1998-2003
  • Table 11 Video Games Company Shares 2002-2003
• 5.2 NEW PRODUCT DEVELOPMENTS
• N-Gage: a technological portable hand-held
• consoleNew video games consoles are affected by illegal commerce
• Entertainment trends affect video games software
  • Summary 2 Video Games New Product Developments 2002-2003
• 5.3 RETAIL DISTRIBUTION
  • Table 12 Retail Sales of Video Games by Distribution Format: % Analysis 1998/2003
• 6. FORECAST MARKET PERFORMANCE
• Optimism about the economic situation
• The end of import taxes
• Rigorous programmes against illegal products
  • Table 13 Forecast Retail Sales of Toys and Games: Value 2003-2008
  • Table 14 Forecast Retail Sales of Toys and Games: % Value Growth 2003-2008