Abstract
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Get insight into trends in market performance Pinpoint growth sectors
and identify factors driving change Identify market and brand leaders and
understand the competitive environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type;
Consumer foodservice by type and chained/independent
Executive summary
Despite slowing economy, the eating out culture sees positive growth
Consumer foodservice in Malaysia grew positively in 2005 as demographic and
lifestyle changes contributed to the rise in Malaysia' s foodservice sales. The
slowing economy due to the impact of rising oil prices, increases in food
prices and higher transportation costs weakened consumer confidence over the
review period. However, food and drink, which are essential products,
registered growth in 2005 as Malaysia continued to experience steady progress
in terms of standards of living, largely underpinned by growing consumer
incomes.
Full-service restaurants continues to lead in number of units and value sales
In 2005, full-service restaurants continued to be the leading type of
foodservice in Malaysia in both numbers of units and in value terms. This was
due to the predominance of Chinese restaurants in both urban and rural areas.
In value terms, full-service restaurants was the single most important area
within foodservice in 2005 owing to its relatively high transaction values
with foodservice products which are more expensive than other types of
foodservice. However, in terms of transactions, street stalls/kiosks led
largely due to the popularity of hawker stalls and food stalls, which are
widespread in both urban and rural locations.
Urbanisation and Westernisation lead to alterations in consumer tastes
In Malaysia, urbanisation combined with an increasingly Westernised society
have altered consumer behaviour and tastes. This is illustrated by the growing
acceptance among Malaysians to dine at Westernised foodservice restaurants
such as fast food and European full-service restaurants over the review
period. Fast-paced lifestyles among urban dwellers also helped to drive
convenience food such as 100% home delivery/takeaway which gained ground as
consumers enjoyed the convenience of not having to leave the house to make a
purchase.
Consumers eat out regularly due to comprehensive range of cuisines
Malaysia is one of the few countries in the world where families can afford to
eat out almost every day of the week and depending on the budget, the choice
can range from select full-service restaurants to fast-food outlets and hawker
stalls. The variety of international and local cuisines available in almost
all major towns including Klang Valley, Penang and Johor Bahru has influenced
consumer demand and preferences which have also been shaped by rising levels
of affluence and education.
Positive outlook for the foodservice industry over the forecast period
Over the forecast period, growth of consumer foodservice is expected to be
positive with all aspects of the industry expected to experience growth.
Within consumer foodservice, full-service restaurants will continue to be the
fastest growing type of foodservice largely due to consumers becoming more
knowledgeable about the diversity of international foodstuffs. This is also
expected to drive future demand for contemporary food and drink offerings,
especially full-service restaurants which consists of wide-ranging types of
cuisines. Moreover, the growing influx of tourists and urbanisation will drive
the development of foodservice as urban families and tourists can afford and
are more willing to spend more money on food.
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