Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and ident
- ify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type;
Consumer foodservice by type and chained/independent
Executive summary
Favourable economic climate has a positive impact on South African consumer foodservice
South Africa reaped the benefits of a buoyant economic climate over the review
period. With higher disposable incomes, a greater number of South African
consumers can afford to eat out. There is a growing black middle-class in
South Africa, and this has a positive impact on South African consumer
foodservice. Whilst lower income consumers find that fast food and street
stalls/kiosks are more affordable, a greater number of middle-class consumers
can afford to dine at full-service restaurants.
Health and wellness impacts on consumer food choices
The growing global trend towards health and wellness has had a big impact on
South African consumer foodservice. Whilst there remains a large market for
fast food, there is a growing trend towards healthier products such as grilled
chicken rather than fried, and products made from healthier, fresh
ingredients. Sushi is an area of potential growth, as it is both healthy and
convenient.
Family plays an important role in the choice of foodservice outlet
Family has become increasingly instrumental in the choice of dining experience
in South Africa. Children, who had previously been left at home, play an
important role in the choice of where to eat. Full-service restaurants,
continental café and fast food outlets tailor their menus to appeal to both
children and adults, and create an atmosphere which is conducive to family
outings. Food is wholesome, styled on "home-cooking", yet maintains its appeal
for the younger consumer.
South Africa moves towards the casual dining experience
Casual dining focuses on quality, wholesome food, which takes longer to
prepare, but does not involve "silver service". South Africa has seen a move
towards the casual dining experience as consumers enjoy food which is
convenient, of high quality, and value for money. A greater number of South
Africans can afford to go out for a meal, without paying the hefty prices
previously associated with good quality food.
South African tastes are becoming more adventurous
As South Africans are becoming increasingly health conscious, and more aware
of global cuisine trends, so they are becoming more adventurous in their
choice of food. There is a growing trend towards eating international foods,
such as Asian, Thai and Japanese. There is also a change in menu items at most
foodservice outlets, to include products such as wraps and wedges, which have
become increasingly popular in South Africa in 2006. The use of spices to
differentiate flavours is also on the increase.
View Cart
