Travel and Tourism in Poland

Table of Contents

• 1. EXECUTIVE SUMMARY
  • Second year of positive growth for the travel and tourism market
  • Incoming tourism -- main growth driver on Polish market
  • Impressive development of air transportation
  • Internet rapidly gaining importance as a modern distribution channel
  • Subsidiaries of global operators rule the market
  • Optimistic forecasts thanks to economic growth
• 2. OPERATING ENVIRONMENT
• 2.1 MACROECONOMIC PARAMETERS
  • GDP and tourism
  • Disposable income
  • Consumer expenditure on leisure
  • Table 1 Operating Environment Parameters 2000-2005
• 2.2 POLITICAL AND LEGISLATIVE ENVIRONMENT
• 2.3 TERRORISM AND SECURITY
• 2.4 SUSTAINABLE TOURISM
• 2.5 POSITIVE GROWTH FACTORS
  • Reasonable economic growth
  • Low inflation
  • Lower than the European average price levels
  • High exchange rate of Polish zloty vis-à-vis euro and other currencies
  • Large potential market
  • Geographical location
  • Natural environmental resources
  • Summary 1 Positive Growth Factors
• 2.6 NEGATIVE GROWTH FACTORS
  • Underdeveloped tourist infrastructure
  • Inadequate quality of tourist offers
  • Insufficient promotion
  • Low disposable incomes
  • Tax and legal system
  • Corruption and lack of transparency
  • Summary 2 Negative Growth Factors
• 3. COMPETITIVE ENVIRONMENT
• 3.1 RECENT MERGERS AND ACQUISITIONS
  • Summary 3 Major Mergers and Acquisitions 2001-2005
• 3.2 KEY STRATEGIC ALLIANCES
  • Summary 4 Key Strategic Alliances 2001-2005
• 3.3 LEADING COMPANY PROFILE: OST GROMADA (GROMADA,
• OGPóLNOKRAJOWA SPóLDZIELNIA TURYSTYCZNA)
• Company background
  • Summary 5 OST Gromada: Company Factfile 2005
• Recent news
  • Summary 6 OST Gromada: Summary of Key Events 2000-2005
• Financial summary
  • Summary 7 OST Gromada: Operational Indicators 2005
• 3.4 LEADING COMPANY PROFILE: LOT - POLSKIE LINIE
• LOTNICZE SA
• Company background
• Strategy
  • Summary 8 LOT - Polskie Linie Lotnicze SA: Company Factfile 2005
• Recent news
  • Summary 9 LOT - Polskie Linie Lotnicze SA: Summary of Key Events 2000-2005
• Financial summary
  • Summary 10 LOT - Polskie Linie Lotnicze SA: Operational Indicators 2005
• 3.5 LEADING COMPANY PROFILE: ORBIS SA
• Company background
  • Summary 11 Orbis SA: Company Factfile 2005
• Recent news
  • Summary 12 Orbis SA: Summary of Key Events 2000-2005
• Financial summary
  • Summary 13 Orbis SA: Operational Indicators 2005
• 3.6 LEADING COMPANY PROFILE: TRAVELPLANET PL SA
• Company background
  • Summary 14 Travelplanet.pl SA: Company Factfile 2005
• Recent news
  • Summary 15 Travelplanet.pl SA: Summary of Key Events 2000-2005
• Financial summary
  • Summary 16 Travelplanet.pl SA: Operational Indicators 2005
• 4. DEMAND FACTORS
• 4.1 LEAVE ENTITLEMENT
  • Table 2 Leave Entitlement: Volume 2005
• 4.2 HOLIDAY DEMOGRAPHIC TRENDS
• Holiday takers
• Gender
• Age
• Consumer segmentation
  • Table 3 Holiday Demographic Trends 2000-2005
  • Table 4 Holiday Takers by Sex 2000-2005
  • Table 5 Holiday Takers by Age 2000-2005
• 4.3 HOLIDAY LENGTH OF TRIP AND SEASONALITY
• Length of trip
• Seasonality
  • Table 6 Length of Trip: 2000-2005
  • Table 7 Seasonality of Trips: 2005
• 5. TOURISM PARAMETERS
• 5.1 BALANCE OF TOURISM PAYMENTS
  • Table 8 Balance of Tourism Payments: Value 2000-2005
• 5.2 INCOMING: ARRIVALS AND RECEIPTS
• Arrivals
• Incoming receipts
• Expenditure per arrival
  • Table 9 Arrivals: 2000-2005
  • Table 10 Incoming Tourist Receipts: 2000-2005
  • Table 11 Incoming Tourist Receipts % Growth: 2000-2005
  • Table 12 Expenditure per Arrival: 2000-2005
• 5.3 INCOMING: COUNTRY OF ORIGIN
• Top inbound countries
• Growth inbound countries
• Highest spenders
• Capital city visitor trends
  • Table 13 Arrivals by Country of Origin: 2000-2005
• 5.4 INCOMING: MODE OF TRANSPORT AND PURPOSE OF VISIT
• Mode of transport
• Purpose of visit
• Business trends
• Leisure trends
  • Table 14 Arrivals by Method of Transport: 2000-2005
  • Table 15 Arrivals by Purpose of Visit: 2000-2005
• 5.5 OUTGOING: DEPARTURES AND EXPENDITURE
• Departures
• Outbound expenditure
• Expenditure per departure
  • Table 16 Departures: 2000-2005
  • Table 17 Outgoing Tourism Expenditure: 2000-2005
  • Table 18 Outgoing Tourism Expenditure: 2000-2005
  • Table 19 Expenditure per Departure: 2000-2005
• 5.6 OUTGOING: DESTINATION
• Top outbound destinations
• Growth outbound destinations
• Long haul vs short haul
• Highest expenditure destinations
  • Table 20 Departures by Destination: 2000-2005
• 5.7 OUTGOING: MODE OF TRANSPORT AND PURPOSE OF VISIT
• Mode of transport
• Purpose of visit
• Business trends
• Leisure trends
  • Table 21 Departures by Mode of Transport: 2000-2005
  • Table 22 Departures by Purpose of Visit: 2000-2005
• 5.8 DOMESTIC: TRIPS AND EXPENDITURE
• Trips
• Expenditure
• Expenditure per trip
  • Table 23 Domestic Tourist Trips: 2000-2005
  • Table 24 Domestic Tourist Expenditure: 2000-2005
  • Table 25 Expenditure per Domestic Trip: 2000-2005
• 5.9 DOMESTIC: TRIPS BY DESTINATION
• Top domestic destinations
• Growth domestic destinations
• Business vs leisure trends
  • Table 26 Domestic Trips by Destination: 2000-2005
• 5.10 DOMESTIC: TRIPS BY MODE OF TRANSPORT
• By land
• By rail
• By air
• By sea
  • Table 27 Domestic Trips by Mode of Transport: 2000-2005
• 5.11 TOURISM SPENDING
• National tourism spending
• Outgoing tourist expenditure
  • Table 28 Tourism Spending by Sector: Value 2000-2005
  • Table 29 Outgoing Tourist Expenditure by Sector 2005
• 5.12 TOURISM SPENDING: METHOD OF PAYMENT
  • Table 30 Method of Payments for Tourism Spending: % Breakdown 2005
• 5.13 FORECAST PERFORMANCE
• Arrivals and receipts
• Departures and expenditure
  • Table 31 Forecast Arrivals: 2005-2010
  • Table 32 Forecast Incoming Tourism Receipts: 2005-2010
  • Table 33 Forecast Departures: 2005-2010
  • Table 34 Forecast Outgoing Tourism Expenditure: 2005-2010
• 6. TRAVEL ACCOMMODATION
• 6.1 SALES AND OUTLETS BY SECTOR
• 2005 headlines
• Sales
• Outlets
• Chains
• Independents
  • Table 35 Travel Accommodation Sales by Sector: Value 2000-2005
  • Table 36 Travel Accommodation by Sector: Units 2000-2005
• 6.2 HOTELS BY REGION
• Star ratings
• Rooms and beds
• Occupancy trends
  • Table 37 Regional Hotel Parameters 2005
• 6.3 ONLINE SALES
• Online developments
• Direct suppliers performance
• Intermediaries performance
  • Table 38 Travel Accommodation Internet Sales by Direct
• Suppliers and Intermediaries: Internet Transaction Value 2000-2005
• 6.4 KEY PERFORMANCE INDICATORS
• Sales
• Outlets
• Rooms and beds
• Occupancy
• RevPAR
  • Table 39 Hotel National Brand Owners by Key Performance Indicators 2005
• 6.5 HOTEL MARKET SHARES
  • Table 40 Hotel National Brand Owners by Market Share 2001-2005
• 6.6 FORECAST SALES AND OUTLETS
• Sales
• Outlets
• Online trends
  • Table 41 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
  • Table 42 Forecast Travel Accommodation by Sector: Units 2005-2010
  • Table 43 Forecast Travel Accommodation Internet Sales by Sector: Internet Transaction Value 2005-2010
• 7. TRANSPORTATION
• 7.1 SALES BY SECTOR
• 2005 headlines
• Sales
  • Table 44 Transportation Sales by Sector: Value 2000-2005
• 7.2 AIRLINE CAPACITY AND UTILISATION
• Capacity
• Utilisation
  • Table 45 Airline Capacity: 2000-2005
  • Table 46 Airline Utilisation: 2000-2005
  • Table 47 Airline % Utilisation 2000-2005
• 7.3 AIRLINE SEAT CLASS AND DISTANCE
• Seat class
• Distance
  • Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2000-2005
  • Table 49 Airline Volume Sales by Distance: % Breakdown: 2000-2005
• 7.4 ONLINE SALES
• Online developments
• Direct suppliers performance
• Intermediaries performance
  • Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2000-2005
• 7.5 KEY PERFORMANCE INDICATORS
• Sales
• Fleet size
• Load factor
• Revenue passengers-kms
• Passengers flown
• Sales per passenger
  • Table 51 Airline National Brand Owners by Key Performance Indicators 2005
• 7.6 AIRLINE MARKET SHARES
  • Table 52 Airline Market Shares 2001-2005
• 7.7 FORECAST SALES BY SECTOR
• Sector sales
• Online trends
  • Table 53 Forecast Transportation Value Sales by Sector: Value 2005-2010
  • Table 54 Forecast Transportation Internet Sales by Sector:
• Internet Transaction Value 2005-2010
• 8. CAR RENTAL
• 8.1 SALES BY SECTOR AND LOCATION
• 2005 Headlines
• Performance in 2005
• Business and leisure performance
• Most important factors impacting car rental
• The highest growth area
• Volume/value movement
• Sales
  • Table 55 Car Rental Sales by Sector and Location: Value 2000-2005
• 8.2 MARKET STRUCTURE
• Fleet size
• Operators
• Transactions
  • Table 56 Structure of Car Rental Market: 2000-2005
• 8.3 RENTAL DURATION AND TIME OF BOOKING
• Rental duration
• Rental duration breakown
• Time of booking
  • Table 57 Average Car Rental Duration by Sector 2004-2005
  • Table 58 Average Car Rental Duration: % Share 2004-2005
  • Table 59 Time of Booking: % Breakdown 2005
• 8.4 ONLINE SALES
• Online developments
• Direct suppliers performance
• Intermediaries performance
  • Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2000-2005
• 8.5 KEY PERFORMANCE INDICATORS
• Sales
• Fleet size
• Transactions
• Average rental duration
• Average transaction value
  • Table 61 Car Rental National Brand Owners by Key Performance Indicators 2005
• 8.6 MARKET SHARES
  • Table 62 Car Rental Market Shares 2001-2005
• 8.7 FORECAST SALES BY SECTOR
• Sector sales
• Online trends
  • Table 63 Forecast Car Rental Sales by Sector: Value 2005-2010
  • Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2005-2010
• 9. TRAVEL RETAIL
• 9.1 MARKET SIZE
• 2005 headlines
• Sales
• Outlets
  • Table 65 Travel Retail Value Sales: 2000-2005
  • Table 66 Travel Retail Outlets by Sector: Units 2000-2005
• 9.2 SALES BY PRODUCT
• Accommodation only
• Adventure/trekking holiday
• City break
• Cruise
• Flight only
• Other transport
• Fly-drive
• Package holiday
• Travel insurance
• Foreign currency
• Traveller' s cheques
• Others
  • Table 67 Travel Retail Sales by Product: Value 2000-2005
• 9.3 SALES BY DESTINATION
  • Table 68 Travel Retail Sales by Destination: %Value Breakdown 2000-2005
• 9.4 TRAVEL AGENCIES: EXCHANGE SERVICES
  • Table 69 Travel Agencies Offering Exchange Services 2000-2005
• 9.5 EXCHANGE SERVICES BY OUTLET AND TYPE
• Outlet sales
• Product type
  • Table 70 Exchange Services: Sales by Outlet 2005
  • Table 71 Exchange Services: Sales by Type 2005
• 9.6 ONLINE SALES
• Online developments
• Direct suppliers performance
• Intermediaries performance
• Sector trends
  • Table 72 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2000-2005
  • Table 73 Travel Retail Internet Sales by Broad Sector: Internet Transaction Value 2000-2005
• 9.7 KEY PERFORMANCE INDICATORS
• Sales
• Outlets
• Websites
  • Table 74 Travel Retail National Brand Owners by Number of Outlets 2005
• 9.8 MARKET SHARES
  • Table 75 Travel Retail Market Shares 2001-2005
• 9.9 FORECAST SALES AND OUTLETS
• Sales
• Outlets
• Online trends
  • Table 76 Forecast Travel Retail Sales: 2005-2010
  • Table 77 Forecast Travel Retail Outlets by Sector: Units 2005-2010
  • Table 78 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2000-2005
  • Table 79 Forecast Travel Retail Internet Sales by Broad Sector: Internet Transaction Value 2005-2010
• 10. TOURIST ATTRACTIONS
• 10.1 SALES AND VISITORS BY SECTOR
• 2005 headlines
• Sales
• Visitors
  • Table 80 Tourist Attractions by Sector: Value 2000-2005
  • Table 81 Tourist Attractions by Sector: 2000-2005
• 10.2 ONLINE SALES
• Online developments
• Direct suppliers performance
• Intermediaries performance
  • Table 82 Tourist Attractions Internet Sales by Direct
• Suppliers and Intermediaries: Internet Transaction Value 2001-2005
• 10.3 KEY PLAYERS: VISITS
• Kazimierz Dolny on the Vistula
• Castle in Malbork
  • Table 83 Leading Tourist Attractions by Visitors 2001-2005
• 10.4 FORECAST SALES AND VISITORS
• Sales
• Visitors
• Online trends
  • Table 84 Forecast Tourist Attractions by Sector: Value 2005-2010
  • Table 85 Forecast Tourist Attractions by Sector: 2005-2010
  • Table 86 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2005-2010
• 11. DEFINITIONS
• 11.1 TOURISM PARAMETERS
  • Arrivals
  • Departures
  • Incoming tourist receipts
  • Outgoing tourism expenditure
  • Domestic tourists
  • Domestic trips
  • Domestic tourist expenditure
  • Tourism spending
  • Method of payment
• 11.2 TRAVEL ACCOMMODATION
  • Campsites
  • Chalets
  • Guesthouses
  • Hostels
  • Hotels
  • Motels
  • Private accommodation
  • Self-catering apartments
  • Other
  • Hotel chains
  • Hotel independents
  • Number of bed nights
  • Occupancy rates
  • RevPAR
  • Number of rooms and beds
• 11.3 TRANSPORTATION
  • Air
  • Bus/coach
  • Chauffeur-driven car
  • Cruise
  • Ferry
  • Rail
  • Airline capacity
  • Airline utilisation
• 11.4 CAR RENTAL
  • Sectors
  • Location
  • Transactions
  • Fleet size
• 11.5 TRAVEL RETAIL
  • Travel agents
  • Tour operators
  • Exchange services
  • Travel retail product breakdowns
  • By destination
• 11.6 TOURIST ATTRACTIONS
  • Art galleries
  • Casinos
  • Circuses
  • Historic buildings/sites
  • Industrial tourism
  • Museums
  • National parks/areas of natural beauty
  • Theatres
  • Theme/amusement parks
  • Zoos/aquariums
  • Others
• 11.7 INTERNET SALES
  • Direct suppliers
  • Intermediaries
• 11.8 INTERNET SALES: DYNAMIC PACKAGING
• 11.9 INTERNET SALES: TRADITIONAL PACKAGE HOLIDAY
• 11.10 GDS
• 11.11 SUSTAINABLE TOURISM