Domestic Electrical Appliances in Sweden

Table of Contents

DOMESTIC ELECTRICAL APPLIANCES - SWEDEN

Executive Summary

• Volume and Value Sales Increase As Greater Numbers of High-end Models Are Sold
• Volume Growth Is Driven by Economic Factors and Increased Consumption of Kitchen Appliances
• Electrolux Is A Key Player in Its Home Market, With Products in All Price Segments
• Increase in Average Unit Prices Reflects Consumption of High-end Products
• Manufacturers Focus Resources on High-end Models To Meet Growing Consumer Demand for Customised Models

Key Trends and Impact Assessment

• Recovery of Swedish Economy Benefits Replacement Sales of Electrical Domestic Appliances
• High Proportion of Single-person Households Increases Demand for Compact Dishwashers
• Environmental Legislation Increases Manufacturers' Accountability and May Lead To Price Increases
• Increased Competition From South Korea Will Threaten Existing Players
• Manufacturing Plants Open in (and Move To) Low-cost Countries, in Order To Offset Rising Costs of Raw Materials and Components
• Changing Consumer Preferences and Greater Global Competition Lead To Increasing Polarisation
• Strong Growth in New Housing Maintains High Demand for Domestic Electrical Appliances
• Desire for Restaurant-style Home Kitchens Boosts Demand for Appliances With Smarter Functions

Market Indicators

• Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2004-2005
• Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2005

Market Data

• Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2000-2005
• Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2000-2005
• Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2000-2005
• Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2000-2005
• Table 7 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2005-2010
• Table 8 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2005-2010
• Table 9 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2005-2010
• Table 10 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2005-2010
• Table 11 Company Shares of Large Kitchen Appliances 2001-2005
• Table 12 Brand Shares of Large Kitchen Appliances 2002-2005
• Table 13 Company Shares of Small Kitchen Appliances 2001-2005
• Table 14 Brand Shares of Small Kitchen Appliances 2002-2005
• Table 15 Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
• Table 16 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2000-2005
• Table 17 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2000-2005
• Table 18 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2000-2005
• Table 19 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2000-2005
• Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2005-2010
• Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2005-2010
• Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2005-2010
• Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2005-2010
• Table 24 Built-in Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
• Table 25 Freestanding Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
• Table 26 Small Electrical Appliances by Distribution Format: % Analysis 2000-2005

Definitions

• Sector and Subsector Definitions
• Distribution Definitions
• Units of Measurement

LOCAL COMPANY PROFILES - SWEDEN

Am Hushåll Ab

• Strategic Direction
• Key Facts
  • Summary 1 AM Hushåll AB: Key Facts
• Company Background
• Production
• Competitive Positioning

Bsh Hushållsapparater Ab

• Strategic Direction
• Key Facts
  • Summary 2 BSH Hushållsapparater AB: Key Facts
• Company Background
• Production
• Competitive Positioning

Electrolux Ab

• Strategic Direction
• Key Facts
  • Summary 3 Electrolux AB: Key Facts
  • Summary 4 Electrolux AB: Operational Indicators
• Company Background
• Production
  • Summary 5 Electrolux AB: Production Statistics 2005
• Competitive Positioning

Seb Nordic As, Groupe

• Strategic Direction
• Key Facts
  • Summary 6 Groupe SEB Nordic AS: Key Facts
• Company Background
• Production
• Competitive Positioning

Whirlpool Nordic Ab

• Strategic Direction
• Key Facts
  • Summary 7 Whirlpool Nordic AB: Key Facts
• Company Background
• Production
  • Summary 8 Whirlpool Nordic AB: Production Statistics 2005
• Competitive Positioning

REFRIGERATION APPLIANCES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 27 Sales of Refrigeration Appliances by Subsector: Volume 2000-2005
  • Table 28 Sales of Refrigeration Appliances by Subsector: Value 2000-2005
  • Table 29 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2000-2005
  • Table 30 Sales of Refrigeration Appliances by Subsector: % Value Growth 2000-2005
  • Table 31 Unit Sales of Fridge Freezers by Format: % Split 2003-2005
  • Table 32 Unit Sales of Fridges by Format: % Split 2003-2005
  • Table 33 Unit Sales of Freezers by Format: % Split 2003-2005
  • Table 34 Company Shares of Refrigeration Appliances 2001-2005
  • Table 35 Brand Shares of Refrigeration Appliances 2002-2005
  • Table 36 Company Shares of Built-in Fridge Freezers 2001-2005
  • Table 37 Company Shares of Freestanding Fridge Freezers 2001-2005
  • Table 38 Company Shares of Built-in Fridges 2001-2005
  • Table 39 Company Shares of Freestanding Fridges 2001-2005
  • Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2005-2010
  • Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Value 2005-2010
  • Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2005-2010
  • Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2005-2010

HOME LAUNDRY APPLIANCES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 44 Sales of Home Laundry Appliances by Subsector: Volume 2000-2005
  • Table 45 Sales of Home Laundry Appliances by Subsector: Value 2000-2005
  • Table 46 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2000-2005
  • Table 47 Sales of Home Laundry Appliances by Subsector: % Value Growth 2000-2005
  • Table 48 Unit Sales of Automatic Washing Machines by Format: % Split 2000/2005
  • Table 49 Company Shares of Home Laundry Appliances 2001-2005
  • Table 50 Brand Shares of Home Laundry Appliances 2002-2005
  • Table 51 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2005-2010
  • Table 52 Forecast Sales of Home Laundry Appliances by Subsector: Value 2005-2010
  • Table 53 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2005-2010
  • Table 54 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2005-2010

DISHWASHERS - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 55 Sales of Dishwashers by Subsector: Volume 2000-2005
  • Table 56 Sales of Dishwashers by Subsector: Value 2000-2005
  • Table 57 Sales of Dishwashers by Subsector: % Volume Growth 2000-2005
  • Table 58 Sales of Dishwashers by Subsector: % Value Growth 2000-2005
  • Table 59 Company Shares of Dishwashers 2001-2005
  • Table 60 Brand Shares of Dishwashers 2002-2005
  • Table 61 Forecast Sales of Dishwashers by Subsector: Volume 2005-2010
  • Table 62 Forecast Sales of Dishwashers by Subsector: Value 2005-2010
  • Table 63 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2005-2010
  • Table 64 Forecast Sales of Dishwashers by Subsector: % Value Growth 2005-2010

LARGE COOKING APPLIANCES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 65 Sales of Large Cooking Appliances by Subsector: Volume 2000-2005
  • Table 66 Sales of Large Cooking Appliances by Subsector: Value 2000-2005
  • Table 67 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2000-2005
  • Table 68 Sales of Large Cooking Appliances by Subsector: % Value Growth 2000-2005
  • Table 69 Unit Sales of Cookers by Gas/Electric: % Split 2000/2005
  • Table 70 Unit Sales of Ovens by Function: % Split 2000/2005
  • Table 71 Unit Sales of Built-in Hobs by Format: % Split 2000/2005
  • Table 72 Unit Sales of Freestanding Hobs by Format: % Split 2000/2005
  • Table 73 Company Shares of Large Cooking Appliances 2001-2005
  • Table 74 Brand Shares of Large Cooking Appliances 2002-2005
  • Table 75 Company Shares of Built-in Cookers 2001-2005
  • Table 76 Company Shares of Freestanding Cookers 2001-2005
  • Table 77 Company Shares of Ovens 2001-2005
  • Table 78 Company Shares of Built-in Hobs 2001-2005
  • Table 79 Company Shares of Freestanding Hobs 2001-2005
  • Table 80 Company Shares of Cooker Hoods 2001-2005
  • Table 81 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2005-2010
  • Table 82 Forecast Sales of Large Cooking Appliances by Subsector: Value 2005-2010
  • Table 83 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2005-2010
  • Table 84 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2005-2010

MICROWAVES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 85 Sales of Microwaves by Subsector: Volume 2000-2005
  • Table 86 Sales of Microwaves by Subsector: Value 2000-2005
  • Table 87 Sales of Microwaves by Subsector: % Volume Growth 2000-2005
  • Table 88 Sales of Microwaves by Subsector: % Value Growth 2000-2005
  • Table 89 Company Shares of Microwaves 2001-2005
  • Table 90 Brand Shares of Microwaves 2002-2005
  • Table 91 Microwaves by Distribution Format: % Analysis 2000-2005
  • Table 92 Forecast Sales of Microwaves by Subsector: Volume 2005-2010
  • Table 93 Forecast Sales of Microwaves by Subsector: Value 2005-2010
  • Table 94 Forecast Sales of Microwaves by Subsector: % Volume Growth 2005-2010
  • Table 95 Forecast Sales of Microwaves by Subsector: % Value Growth 2005-2010

FOOD PREPARATION APPLIANCES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 96 Sales of Food Preparation Appliances by Subsector: Volume 2000-2005
  • Table 97 Sales of Food Preparation Appliances by Subsector: Value 2000-2005
  • Table 98 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2000-2005
  • Table 99 Sales of Food Preparation Appliances by Subsector: % Value Growth 2000-2005
  • Table 100 Company Shares of Food Preparation Appliances 2001-2005
  • Table 101 Brand Shares of Food Preparation Appliances 2002-2005
  • Table 102 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2005-2010
  • Table 103 Forecast Sales of Food Preparation Appliances by Subsector: Value 2005-2010
  • Table 104 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2005-2010
  • Table 105 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2005-2010

SMALL COOKING APPLIANCES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 106 Sales of Small Cooking Appliances by Subsector: Volume 2000-2005
  • Table 107 Sales of Small Cooking Appliances by Subsector: Value 2000-2005
  • Table 108 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2000-2005
  • Table 109 Sales of Small Cooking Appliances by Subsector: % Value Growth 2000-2005
  • Table 110 Company Shares of Small Cooking Appliances 2001-2005
  • Table 111 Brand Shares of Small Cooking Appliances 2002-2005
  • Table 112 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2005-2010
  • Table 113 Forecast Sales of Small Cooking Appliances by Subsector: Value 2005-2010
  • Table 114 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2005-2010
  • Table 115 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2005-2010

SMALL KITCHEN APPLIANCES (NON-COOKING) - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2000-2005
  • Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2000-2005
  • Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2000-2005
  • Table 119 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2000-2005
  • Table 120 Company Shares of Small Kitchen Appliances (Non-cooking) 2001-2005
  • Table 121 Brand Shares of Small Kitchen Appliances (Non-cooking) 2002-2005
  • Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2005-2010
  • Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2005-2010
  • Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2005-2010
  • Table 125 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2005-2010

VACUUM CLEANERS - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 126 Sales of Vacuum Cleaners by Subsector: Volume 2000-2005
  • Table 127 Sales of Vacuum Cleaners by Subsector: Value 2000-2005
  • Table 128 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2000-2005
  • Table 129 Sales of Vacuum Cleaners by Subsector: % Value Growth 2000-2005
  • Table 130 Company Shares of Vacuum Cleaners 2001-2005
  • Table 131 Brand Shares of Vacuum Cleaners 2002-2005
  • Table 132 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2005-2010
  • Table 133 Forecast Sales of Vacuum Cleaners by Subsector: Value 2005-2010
  • Table 134 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2005-2010
  • Table 135 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2005-2010

IRONS - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 136 Retail Sales of Irons: 2000-2005
  • Table 137 Retail Sales of Irons: % Growth 2000-2005
  • Table 138 Company Shares of Irons 2001-2005
  • Table 139 Brand Shares of Irons 2002-2005
  • Table 140 Forecast Sales of Irons: 2005-2010
  • Table 141 Forecast Sales of Irons: % Growth 2005-2010

PERSONAL CARE APPLIANCES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 142 Retail Sales of Personal Care Appliances: 2000-2005
  • Table 143 Retail Sales of Personal Care Appliances: % Growth 2000-2005
  • Table 144 Company Shares of Personal Care Appliances 2001-2005
  • Table 145 Brand Shares of Personal Care Appliances 2002-2005
  • Table 146 Forecast Sales of Personal Care Appliances: 2005-2010
  • Table 147 Forecast Sales of Personal Care Appliances: % Growth 2005-2010

AIR TREATMENT PRODUCTS - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 148 Retail Sales of Air Treatment Products: 2000-2005
  • Table 149 Retail Sales of Air Treatment Products: % Growth 2000-2005
  • Table 150 Company Shares of Air Treatment Products 2001-2005
  • Table 151 Brand Shares of Air Treatment Products 2002-2005
  • Table 152 Forecast Sales of Air Treatment Products: 2005-2010
  • Table 153 Forecast Sales of Air Treatment Products: % Growth 2005-2010

HEATING APPLIANCES - SWEDEN

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 154 Retail Sales of Heating Appliances: 2000-2005
  • Table 155 Retail Sales of Heating Appliances: % Growth 2000-2005
  • Table 156 Company Shares of Heating Appliances 2001-2005
  • Table 157 Brand Shares of Heating Appliances 2002-2005
  • Table 158 Forecast Sales of Heating Appliances: 2005-2010
  • Table 159 Forecast Sales of Heating Appliances: % Growth 2005-2010