Laundry Care in China

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN CHINA
• Executive Summary
• Increasing Production Costs Puts Pressure on Prices
• Environmentally-friendly Products Are Becoming More Popular
• Growing Consumer Sophistication Drives Demand for Single-function Products
• Players Are Relying More on Chained Retailers
• Healthy Growth Is Expected Over the Forecast Period
• Key Trends and Developments
• A Growing Number of Smaller Households Require New Products
• Rural Market Is on the Rise
• Price War Upgrades To Channel Competition
• Increasing Demand for Big Pack Sizes and Low-end Products
• High Entry Barriers for Small Players
• Territory Key Trends and Developments
• East China
• Mid China
• North and Northeast China
• Northwest China
• South China
• Southwest China
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Sales of Household Care by Region: Value 2002-2007
  • Table 5 Sales of Household Care by Region: % Value Growth 2002-2007
  • Table 6 Household Care Company Shares 2003-2007
  • Table 7 Household Care Brand Shares 2004-2007
  • Table 8 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 9 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 10 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 11 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
  • Table 12 Forecast Sales of Household Care by Region: Value 2007-2012
  • Table 13 Forecast Sales of Household Care by Region: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - CHINA
• Guangzhou Blue Moon Co Ltd
• Strategic Direction
• Key Facts
  • Summary 2 Guangzhou Blue Moon Co Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 3 Guangzhou Blue Moon Co Ltd: Competitive Position 2007
• Guangzhou Liby Enterprise Group Co Ltd
• Strategic Direction
• Key Facts
  • Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 5 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2007
• Guangzhou Lonkey Industry Co Ltd
• Strategic Direction
• Key Facts
  • Summary 6 Guangzhou Lonkey Industry Co Ltd: Key Facts
  • Summary 7 Guangzhou Lonkey Industry Co Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 8 Guangzhou Lonkey Industry Co Ltd: Competitive Position 2007
• Nice Group
• Strategic Direction
• Key Facts
  • Summary 9 Nice Group: Key Facts
• Company Background
• Production
  • Summary 10 Nice Group: Production Statistics 2007
• Competitive Positioning
  • Summary 11 Nice Group: Competitive Position 2007
• Procter & Gamble (guangzhou) Ltd
• Strategic Direction
• Key Facts
  • Summary 12 Procter & Gamble (Guangzhou) Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 13 Procter & Gamble (Guangzhou) Ltd : Competitive Position 2007
• Shanghai Johnson Ltd
• Strategic Direction
• Key Facts
  • Summary 14 Shanghai Johnson Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 15 Shanghai Johnson Ltd: Competitive Position 2007
• Shanghai Whitecat Co Ltd
• Strategic Direction
• Key Facts
  • Summary 16 Shanghai WhiteCat Co Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 17 Shanghai Whitecat Co Ltd: Competitive Position 2007
• Shanxi Nafine Chemicals Group Ltd
• Strategic Direction
• Key Facts
  • Summary 18 Shanxi Nafine Chemicals Group Ltd: Key Facts
  • Summary 19 Shanxi Nafine Chemicals Group Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 20 Shanxi Nafine Chemicals Group Ltd: Competitive Position 2007
• Unilever China Ltd
• Strategic Direction
• Key Facts
  • Summary 21 Unilever China Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 22 Unilever China Ltd: Competitive Position 2007
• Xi' an Kaimi Co Ltd
• Strategic Direction
• Key Facts
  • Summary 23 Xi' an Kaimi Co Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 24 Xi' an Kaimi Co Ltd: Competitive Position 2007
• LAUNDRY CARE IN CHINA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Indicators
  • Table 14 Household Penetration of Washing Machines 2002-2007
• Sector Data
  • Table 15 Sales of Laundry Care by Subsector: Value 2002-2007
  • Table 16 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
  • Table 17 Sales of Laundry Detergents by Type: Value 2002-2007
  • Table 18 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
  • Table 19 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
  • Table 20 Sales of Laundry Aids by Type: Value 2002-2007
  • Table 21 Sales of Laundry Aids by Type: % Value Growth 2002-2007
  • Table 22 Laundry Care Company Shares 2003-2007
  • Table 23 Laundry Care Brand Shares 2004-2007
  • Table 24 Laundry Detergents Company Shares 2003-2007
  • Table 25 Laundry Detergents Brand Shares 2004-2007
  • Table 26 Laundry Aids Company Shares 2003-2007
  • Table 27 Laundry Aids Brand Shares 2004-2007
  • Table 28 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
  • Table 29 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
• Laundry care China