Soup in Romania

Table of Contents

• Executive Summary
• Good Growth Despite the Strong Presence of Artisanal Products
• Traditional Consumption of Bread Leads To Highest Value Share for Bakery Products
• Best Performance of Snack Bars Despite Niche Sales
• Strong Fragmentation Results in Bigger Sales of Artisanal Products
• Branding Strategy Pays Dividends in Terms of Value Share Gains
• EU Accession Provides Major Tests for Domestic Manufacturers
• Packaged Food - Key Trends and Developments
• Increased Purchasing Power Conducive To Changes in Consumption Habits
• the Expansion of Modern Retailing Boosts Packaged Food
• Branding, A Main Strategy for Domestic Players
• Integration in EU Will Strengthen Competition
• Market Data
  • Table 1 Retail Sales of Packaged Food by Sector: Volume 2001-2006
  • Table 2 Retail Sales of Packaged Food by Sector: Value 2001-2006
  • Table 3 Retail Sales of Packaged Food by Sector: % Volume Growth 2001-2006
  • Table 4 Retail Sales of Packaged Food by Sector: % Value Growth 2001-2006
  • Table 5 GBO Shares of Packaged Food 2001-2005
  • Table 6 NBO Shares of Packaged Food 2001-2005
  • Table 7 Brand Shares of Packaged Food 2002-2005
  • Table 8 Retail Sales of Packaged Food by Distribution Format: % Analysis 2001/2006
  • Table 9 Retail Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006
  • Table 10 Forecast Retail Sales of Packaged Food by Sector: Volume 2006-2011
  • Table 11 Forecast Retail Sales of Packaged Food by Sector: Value 2006-2011
  • Table 12 Forecast Retail Sales of Packaged Food by Sector: % Volume Growth 2006-2011
  • Table 13 Forecast Retail Sales of Packaged Food by Sector: % Value Growth 2006-2011
• Foodservice - Key Trends and Developments
• Headlines
• Trends
• Competitive Environment
• Prospects
• Market Data
  • Table 14 Foodservice Sales of Packaged Food by Sector: Volume 2001-2006
  • Table 15 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2001-2006
• Impulse Snack Products - Key Trends and Developments
• Headlines
• Trends
• Competitive Environment
• Prospects
• Nutrition/staples - Key Trends and Developments
• Headlines
• Trends
• Competitive Environment
• Prospects
• Meal Solutions - Key Trends and Developments
• Headlines
• Trends
• Competitive Environment
• Prospects
• Definitions
• LOCAL COMPANY PROFILES - ROMANIA
• Abela Rocas SA
• Strategic Direction
• Key Facts
  • Summary 1 Abela Rocas SA: Key Facts
  • Summary 2 Abela Rocas SA: Operational Indicators
• Company Background
• Production
  • Summary 3 Abela Rocas SA: Production Statistics 2005
• Competitive Positioning
• Albalact SA
• Strategic Direction
• Key Facts
  • Summary 4 Albalact SA: Key Facts
  • Summary 5 Albalact SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 6 Albalact SA: Competitive Position 2005
• Argus SA
• Strategic Direction
• Key Facts
  • Summary 7 Argus SA: Key Facts
  • Summary 8 Argus SA: Operational Indicators
• Company Background
• Production
  • Summary 9 Argus SA: Production Statistics 2005
• Competitive Positioning
• Avicola Bacau
• Strategic Direction
• Key Facts
  • Summary 10 Avicola Bacau: Key Facts
  • Summary 11 Avicola Bacau: Operational Indicators
• Company Background
• Production
  • Summary 12 Avicola Bacau: Production Statistics 2005
• Competitive Positioning
  • Summary 13 Avicola Bacau: Competitive Position 2005
• Cris-tim 2 Prodcom SRL
• Strategic Direction
• Key Facts
  • Summary 14 Cris-Tim 2 Prodcom Srl: Key Facts
  • Summary 15 Cris-Tim 2 Prodcom Srl: Operational Indicators
• Company Background
• Production
  • Summary 16 Cris-Tim 2 Prodcom Srl: Production Statistics 2005
• Competitive Positioning
• Kandia-excelent SA
• Strategic Direction
• Key Facts
  • Summary 17 Kandia-Excelent SA: Key Facts
  • Summary 18 Kandia-Excelent SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 19 Summary Kandia-Excelent SA: Competitive Position 2005
• Orkla Foods Romania SA
• Strategic Direction
• Key Facts
  • Summary 20 Orkla Foods Romania SA: Key Facts
  • Summary 21 Orkla Foods Romania SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
• Pangram SA
• Strategic Direction
• Key Facts
  • Summary 22 Pangram SA: Key Facts
  • Summary 23 Pangram SA: Operational Indicators
• Company Background
• Production
  • Summary 24 Pangram SA: Production Statistics 2005
• Competitive Positioning
  • Summary 25 Pangram SA: Competitive Position 2005
• Scandia Sibiu SA
• Strategic Direction
• Key Facts
  • Summary 26 Scandia Sibiu SA: Key Facts
  • Summary 27 Scandia Sibiu SA: Operational Indicators
• Company Background
• Production
  • Summary 28 Scandia Sibiu SA: Production Statistics 2005
• Competitive Positioning
  • Summary 29 Scandia Sibiu SA: Competitive Position 2005
• Vel Pitar SA
• Strategic Direction
• Key Facts
  • Summary 30 Vel Pitar SA: Key Facts
  • Summary 31 Vel Pitar SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 32 Vel Pitar SA: Competitive Position 2005
• SOUP IN ROMANIA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 16 Sales of Soup by Subsector: Volume 2001-2006
  • Table 17 Sales of Soup by Subsector: Value 2001-2006
  • Table 18 Sales of Soup by Subsector: % Volume Growth 2001-2006
  • Table 19 Sales of Soup by Subsector: % Value Growth 2001-2006
  • Table 20 Soup Company Shares 2001-2005
  • Table 21 Soup Brand Shares 2002-2005
  • Table 22 Leading Flavours for Soup 2004-2006
  • Table 23 Forecast Sales of Soup by Subsector: Volume 2006-2011
  • Table 24 Forecast Sales of Soup by Subsector: Value 2006-2011
  • Table 25 Forecast Sales of Soup by Subsector: % Volume Growth 2006-2011
  • Table 26 Forecast Sales of Soup by Subsector: % Value Growth 2006-2011
• Soup Romania