Surface Care in Brazil

Table of Contents

• Executive Summary
• Mid-level Products Disappearing
• Decisions on Fragrance
• Packaging Tailored To Consumer
• Private Label Products Grow
• Low-end Consumers Pressure Volume Growth
• Key Trends and Developments
• Real Women Take Control
• Consumers Find Credit Everywhere
• Discovery of Northeast Attracts All Attention
• the Disappearing Middle-market
• Fewer Domestic Employees in Households
• Informality Distorts Competition and Slows Down Development
• Consumers Turn Towards Convenience and Small Retail
• Market Indicators
  • Table 1 Households 2000-2005
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2000-2005
  • Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
  • Table 4 Household Care Company Shares 2001-2005
  • Table 5 Household Care Brand Shares 2002-2005
  • Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
  • Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
  • Table 8 Penetration of Private Label by Sector 2001- 2004
  • Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
• Definitions
• LOCAL COMPANY PROFILES - BRAZIL
• Assolan Industrial Ltda
• Strategic Direction
• Key Facts
  • Summary 1 Assolan Industrial Ltda: Key Facts
  • Summary 2 Assolan Industrial Ltda: Operational Indicators
• Company Background
• Production
  • Summary 3 Assolan Industrial Ltda: Production Statistics 2004
• Competitive Positioning
  • Summary 4 Assolan Industrial Ltda 2005
• Bombril SA
• Strategic Direction
• Key Facts
  • Summary 5 Bombril SA: Key Facts
  • Summary 6 Bombril SA: Operational Indicators
• Company Background
• Production
  • Summary 7 Bombril SA: Production Statistics 2004
• Competitive Positioning
  • Summary 8 Bombril SA 2005
• Cera Ingleza Industria E Comercio Ltda
• Strategic Direction
• Key Facts
  • Summary 9 Ceras Ingleza Industria e Comercio Ltda: Key Facts
• Company Background
• Production
  • Summary 10 Ceras Ingleza Industria e Comercio Ltda: Production Statistics 2004
• Competitive Positioning
• Ceras Johnson Ltda
• Strategic Direction
• Key Facts
  • Summary 11 Ceras Johnson Ltda: Key Facts
• Company Background
• Production
• Competitive Positioning
• Colgate-Palmolive Industria E Comercio Ltda
• Strategic Direction
• Key Facts
  • Summary 12 Colgate-Palmolive Ind e Com Ltda: Key Facts
• Company Background
• Production
• Competitive Positioning
• Friboi Ltda
• Strategic Direction
• Key Facts
  • Summary 13 Friboi Ltda: Key Facts
  • Summary 14 Friboi Ltda: Operational Indicators
• Company Background
• Production
  • Summary 15 Friboi Ltda: Production Statistics 2004
• Competitive Positioning
• Industria Anhembi SA
• Strategic Direction
• Key Facts
  • Summary 16 Industria Anhembi SA: Key Facts
  • Summary 17 Industria Anhembi SA: Operational Indicators
• Company Background
• Production
  • Summary 18 Industria Anhembi SA: Production Statistics 2004
• Competitive Positioning
• Procter & Gamble Do Brasil SA
• Strategic Direction
• Key Facts
  • Summary 19 Procter & Gamble do Brasil SA: Key Facts
  • Summary 20 Procter & Gamble do Brasil SA: Operational Indicators
• Company Background
• Production
  • Summary 21 Procter & Gamble do Brasil SA: Production Statistics 2004
• Competitive Positioning
• Quimica Amparo Ltda
• Strategic Direction
• Key Facts
  • Summary 22 Quimica Amparo Ltda: Key Facts
• Company Background
• Production
  • Summary 23 Quimica Amparo Ltda: Production Statistics 2004
• Competitive Positioning
• Reckitt Benckiser (brasil) Ltda
• Strategic Direction
• Key Facts
  • Summary 24 Reckitt Benckiser (Brasil) Ltda: Key Facts
  • Summary 25 Reckitt Benckiser (Brasil) Ltda: Operational Indicators
• Company Background
• Production
  • Summary 26 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2004
• Competitive Positioning
• Unilever Brasil Ltda
• Strategic Direction
• Key Facts
  • Summary 27 Unilever Brasil Ltda: Key Facts
  • Summary 28 Unilever Brasil Ltda: Operational Indicators
• Company Background
• Production
  • Summary 29 Unilever Brasil Ltda: Production Statistics 2004
• Competitive Positioning
• SURFACE CARE IN BRAZIL
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 11 Sales of Surface Care by Subsector: Value 2000-2005
  • Table 12 Sales of Surface Care by Subsector: % Value Growth 2000-2005
  • Table 13 Surface Care Company Shares 2001-2005
  • Table 14 Surface Care Brand Shares 2002-2005
  • Table 15 Forecast Sales of Surface Care by Subsector: Value 2005-2010
  • Table 16 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
  • Table 17 Sales of Wipes by Type: Value 2000-2005
  • Table 18 Sales of Wipes by Type: % Value Growth 2000-2005
  • Table 19 Wipes Company Shares 2001-2005
  • Table 20 Wipes Brand Shares 2002-2005
• Surface care Brazil