Surface Care in China

Table of Contents

• Executive Summary
• Stronger Growth in 2005 on Pricing Pressure Ease
• Retail Development Facilitates Geographical Expansion
• Formula Updates and Branding Key To Purchase Decisions
• Domestic Players Spruce Up Image To Stay Relevant
• Stable Sales Growth Expected
• Key Trends and Developments
• Better Returns on Terminal-end Marketing in Large Supermarkets/hypermarkets
• Growing Emphasis on Product Quality and Value-added Features
• Domestic Players Perpetuate Green Trend
• Growing Number of Smaller Households
• Prohibiting Use of Term "disinfectant" on Product Description
• Retailing Developments Offer Opportunities for Growth
• Market Indicators
  • Table 1 Households 2000-2005
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2000-2005
  • Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
  • Table 4 Household Care Company Shares 2001-2005
  • Table 5 Household Care Brand Shares 2002-2005
  • Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
  • Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
  • Table 8 Forecast Sales of Household Care by Sector: Value 2005-2010
  • Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
• Definitions
• LOCAL COMPANY PROFILES - CHINA
• Beijing Green Umbrella Chemical Ltd
• Strategic Direction
• Key Facts
  • Summary 1 Beijing Green Umbrella Chemical Ltd: Key Facts
  • Summary 2 Beijing Green Umbrella Chemical Ltd: Operational Indicators
• Company Background
• Production
  • Summary 3 Beijing Green Umbrella Chemical Ltd: Production Statistics 2005
• Competitive Positioning
  • Summary 4 Beijing Green Umbrella Chemical Ltd: Competitive Position 2005
• Beijing Marvel Cleansing Supplies Co Ltd
• Strategic Direction
• Key Facts
  • Summary 5 Beijing Marvel Cleansing Supplies Co Ltd: Key Facts
  • Summary 6 Beijing Marvel Cleansing Supplies Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 7 Beijing Marvel Cleansing Supplies Co Ltd: Production Statistics 2005
• Competitive Positioning
  • Summary 8 Beijing Marvel Cleansing Supplies Co Ltd: Competitive Position 2005
• Guangzhou Blue Moon Co Ltd
• Strategic Direction
• Key Facts
  • Summary 9 Guangzhou Blue Moon Co: Key Facts
  • Summary 10 Guangzhou Blue Moon Co: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 11 Guangzhou Blue Moon Co: Competitive Position 2005
• Guangzhou Liby Enterprise Group Co Ltd
• Strategic Direction
  • Summary 12 Guangzhou Liby Co Ltd: Key Facts
  • Summary 13 Guangzhou Liby Co Ltd: Operational Indicators
  • Summary 14 Guangzhou Liby Co Ltd: Production Statistics 2005
  • Summary 15 Guangzhou Liby Co Ltd: Competitive Position 2005
• Guangzhou Lonkey Industry Co Ltd
• Strategic Direction
• Key Facts
  • Summary 16 Guangzhou Lonkey Industry Co Ltd: Key Facts
  • Summary 17 Guangzhou Lonkey Industry Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 18 Guangzhou Lonkey Industry Co Ltd: Production Statistics
• Competitive Positioning
  • Summary 19 Guangzhou Lonkey Industry Co Ltd: Competitive Position 2005
• Procter & Gamble (guangzhou) Ltd
• Strategic Direction
• Key Facts
  • Summary 20 Procter & Gamble (Guangzhou) Co Ltd Key Facts
• Company Background
• Production
  • Summary 21 Procter & Gamble (Guangzhou) Co Ltd : Production Statistics 2004
• Competitive Positioning
  • Summary 22 Procter & Gamble (Guangzhou) Co Ltd: Competitive Position 2005
• Shanghai Whitecat Co Ltd
• Strategic Direction
• Key Facts
  • Summary 23 Shanghai Whitecat Co Ltd: Key Facts
  • Summary 24 Shanghai Whitecat Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 25 Shanghai Whitecat Co Ltd: Production Statistics
• Competitive Positioning
  • Summary 26 Shanghai Whitecat Co Ltd: Competitive Position 2005
• Shanxi Nafine Chemicals Group Ltd
• Strategic Direction
• Key Facts
  • Summary 27 Shanxi Nafine Chemicals Group Ltd: Key Facts
  • Summary 28 Shanxi Nafine Chemicals Group Ltd: Operational Indicators
• Company Background
• Production
  • Summary 29 Shanxi Nafine Chemicals Group Ltd: Production Statistics 2004
• Competitive Positioning
  • Summary 30 Shanxi Nafine Chemicals Group Ltd: Competitive Position 2005
• Xi' an Kaimi Co Ltd
• Strategic Direction
• Key Facts
  • Summary 31 Xi' an Kaimi Co Ltd: Key Facts
  • Summary 32 Xi' an Kaimi Co Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 33 Xi' an Kaimi Co Ltd: Competitive Position 2005
• Zhejiang Nice Daily Use Chemical Co Ltd
• Strategic Direction
• Key Facts
  • Summary 34 Zhejiang Nice Daily Use Chemical Co Ltd: Key Facts
  • Summary 35 Zhejiang Nice Daily Use Chemical Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 36 Zhejiang Nice Daily Use Chemical Co Ltd: Production Statistics 2005
• Competitive Positioning
  • Summary 37 Zhejiang Nice Daily Use Chemical Co Ltd: Competitive Position 2005
• SURFACE CARE - CHINA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 10 Sales of Surface Care by Subsector: Value 2000-2005
  • Table 11 Sales of Surface Care by Subsector: % Value Growth 2000-2005
  • Table 12 Surface Care Company Shares 2001-2005
  • Table 13 Surface Care Brand Shares 2002-2005
  • Table 14 Forecast Sales of Surface Care by Subsector: Value 2005-2010
  • Table 15 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
  • Table 16 Sales of Wipes by Type: Value 2000-2005
  • Table 17 Sales of Wipes by Type: % Value Growth 2000-2005
  • Table 18 Wipes Company Shares 2001-2005
  • Table 19 Wipes Brand Shares 2002-2005
• Surface care China