Consumer Electronics in Italy

Table of Contents

• List of Contents and Tables
• CONSUMER ELECTRONICS IN ITALY
• Executive Summary
• Innovation Continued Creating Demand for Consumer Electronics
• DINKs/SINKs Drove Consumer Electronic Sales in Italy
• With Car Navigators the In-car Market Found the Way To Profits
• A Growing Market Led by Asian Companies
• Convergence, Portability and Multitasking: the Key Words for the Future
• Key Trends and Developments
• Disposable Income Increased in Italy But Consumers Confidence Is Still Weak
• Changes in Italian Lifestyles Brought Higher Sales of Consumer Electronics
• In 2007 Italian Companies Abandoned the Impossible Battle of Price Against Asian Manufacturers
• The Access To Consumer Credit and the Use of Credit Cards Helped Growth of Consumer Electronics
• And the Winners Are ... Multiple Specialist Retailers and Hypermarkets
• Market Data
  • Table 1 Sales of Consumer Electronics by Sector: Volume 2002-2007
  • Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2002-2007
  • Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2002-2007
  • Table 4 Sales of Consumer Electronics by Sector: Value 2002-2007
  • Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2002-2007
  • Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2002-2007
  • Table 7 Consumer Electronics Company Shares 2002-2006
  • Table 8 Consumer Electronics Brand Shares 2003-2006
  • Table 9 Sales of Consumer Electronics by Distribution Format 2002-2007
  • Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2007-2012
  • Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2007-2012
  • Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2007-2012
  • Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2007-2012
  • Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2007-2012
  • Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - ITALY
• Keymat Industrie SpA
• Strategic Direction
• Key Facts
  • Summary 2 Keymat Industrie SpA: Key Facts
  • Summary 3 Keymat Industrie SpA: Operational Indicators 2004-2006
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Keymat Industrie SpA: Competitive Position 2006
• Melchioni SpA
• Strategic Direction
• Key Facts
  • Summary 5 Melchioni SpA: Key Facts
  • Summary 6 Melchioni SpA: Operational Indicators 2004-2006
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Melchioni SpA: Competitive Position 2006
• New Majestic SpA
• Strategic Direction
• Key Facts
  • Summary 8 New Majestic SpA: Key Facts
  • Summary 9 New Majestic SpA: Operational Indicators 2004-2006
• Company Background
• Production
• Competitive Positioning
  • Summary 10 New Majestic SpA: Competitive Position 2006
• Olidata SpA
• Strategic Direction
• Key Facts
  • Summary 11 Olidata SpA: Key Facts
  • Summary 12 Olidata SpA: Operational Indicators 2004-2006
• Company Background
• Production
• Competitive Positioning
  • Summary 13 Olidata SpA: Competitive Position 2006
• Trevi SpA
• Strategic Direction
• Key Facts
  • Summary 14 Trevi SpA: Key Facts
  • Summary 15 Trevi SpA: Operational Indicators 2004-2006
• Company Background
• Production
• Competitive Positioning
  • Summary 16 Trevi SpA: Competitive Position 2006
• TELEVISIONS AND PROJECTORS IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 16 Sales of Televisions and Projectors by Sector: Volume 2002-2007
  • Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth 2002-2007
  • Table 18 Sales of Televisions and Projectors by Sector: Value 2002-2007
  • Table 19 Sales of Televisions and Projectors by Sector: % Value Growth 2002-2007
  • Table 20 Sales of Digital Televisions by Type 2002-2007
  • Table 21 Televisions and Projectors Company Shares 2002-2006
  • Table 22 Televisions and Projectors Brand Shares 2003-2006
  • Table 23 TV and VCR/DVD Combinations Company Shares 2002-2006
  • Table 24 TV and VCR/DVD Combinations Brand Shares 2003-2006
  • Table 25 Sales of Televisions and Projectors by Distribution Format 2002-2007
  • Table 26 Forecast Sales of Televisions and Projectors by Sector: Volume 2007-2012
  • Table 27 Forecast Sales of Televisions and Projectors by Sector: % Volume Growth 2007-2012
  • Table 28 Forecast Sales of Televisions and Projectors by Sector: Value 2007-2012
  • Table 29 Forecast Sales of Televisions and Projectors by Sector: % Value Growth 2007-2012
• VCRS AND DVD PLAYERS IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 30 Sales of VCRs and DVD Players by Sector: Volume 2002-2007
  • Table 31 Sales of VCRs and DVD Players by Sector: % Volume Growth 2002-2007
  • Table 32 Sales of VCRs and DVD Players by Sector: Value 2002-2007
  • Table 33 Sales of VCRs and DVD Players by Sector: % Value Growth 2002-2007
  • Table 34 VCRs and DVD Players Company Shares 2002-2006
  • Table 35 VCRs and DVD Players Brand Shares 2003-2006
  • Table 36 Sales of VCRs and DVD Players by Distribution Format 2002-2007
  • Table 37 Forecast Sales of VCRs and DVD Players by Sector: Volume 2007-2012
  • Table 38 Forecast Sales of VCRs and DVD Players by Sector: % Volume Growth 2007-2012
  • Table 39 Forecast Sales of VCRs and DVD Players by Sector: Value 2007-2012
  • Table 40 Forecast Sales of VCRs and DVD Players by Sector: % Value Growth 2007-2012
• HOME AUDIO AND CINEMA IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 41 Sales of Home Audio and Cinema Products by Sector: Volume 2002-2007
  • Table 42 Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2002-2007
  • Table 43 Sales of Home Audio and Cinema Products by Sector: Value 2002-2007
  • Table 44 Sales of Home Audio and Cinema Products by Sector: % Value Growth 2002-2007
  • Table 45 Home Audio and Cinema Products Company Shares 2002-2006
  • Table 46 Home Audio and Cinema Products Brand Shares 2003-2006
  • Table 47 Sales of Home Audio and Cinema Products by Distribution Format 2002-2007
  • Table 48 Forecast Sales of Home Audio and Cinema Products by Sector: Volume 2007-2012
  • Table 49 Forecast Sales of Home Audio and Cinema Products by Sector: % Volume Growth 2007-2012
  • Table 50 Forecast Sales of Home Audio and Cinema Products by Sector: Value 2007-2012
  • Table 51 Forecast Sales of Home Audio and Cinema Products by Sector: % Value Growth 2007-2012
• PERSONAL COMPUTERS IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 52 Sales of Computers by Sector: Volume 2002-2007
  • Table 53 Sales of Computers by Sector: % Volume Growth 2002-2007
  • Table 54 Sales of Computers by Sector: Value 2002-2007
  • Table 55 Sales of Computers by Sector: % Value Growth 2002-2007
  • Table 56 Computers Company Shares 2002-2006
  • Table 57 Computers Brand Shares 2003-2006
  • Table 58 Sales of Computers by Distribution Format 2002-2007
  • Table 59 Forecast Sales of Computers by Sector: Volume 2007-2012
  • Table 60 Forecast Sales of Computers by Sector: % Volume Growth 2007-2012
  • Table 61 Forecast Sales of Computers by Sector: Value 2007-2012
  • Table 62 Forecast Sales of Computers by Sector: % Value Growth 2007-2012
• CAMERAS IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 63 Sales of Cameras by Sector: Volume 2002-2007
  • Table 64 Sales of Cameras by Sector: % Volume Growth 2002-2007
  • Table 65 Sales of Cameras by Sector: Value 2002-2007
  • Table 66 Sales of Cameras by Sector: % Value Growth 2002-2007
  • Table 67 Cameras Company Shares 2002-2006
  • Table 68 Cameras Brand Shares 2003-2006
  • Table 69 Sales of Cameras by Distribution Format 2002-2007
  • Table 70 Forecast Sales of Cameras by Sector: Volume 2007-2012
  • Table 71 Forecast Sales of Cameras by Sector: % Volume Growth 2007-2012
  • Table 72 Forecast Sales of Cameras by Sector: Value 2007-2012
  • Table 73 Forecast Sales of Cameras by Sector: % Value Growth 2007-2012
• CAMCORDERS IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 74 Sales of Camcorders by Sector: Volume 2002-2007
  • Table 75 Sales of Camcorders by Sector: % Volume Growth 2002-2007
  • Table 76 Sales of Camcorders by Sector: Value 2002-2007
  • Table 77 Sales of Camcorders by Sector: % Value Growth 2002-2007
  • Table 78 Camcorders Company Shares 2002-2006
  • Table 79 Camcorders Brand Shares 2003-2006
  • Table 80 Sales of Camcorders by Distribution Format 2002-2007
  • Table 81 Forecast Sales of Camcorders by Sector: Volume 2007-2012
  • Table 82 Forecast Sales of Camcorders by Sector: % Volume Growth 2007-2012
  • Table 83 Forecast Sales of Camcorders by Sector: Value 2007-2012
  • Table 84 Forecast Sales of Camcorders by Sector: % Value Growth 2007-2012
• PORTABLE MEDIA PLAYERS IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 85 Sales of Portable Media Players by Sector: Volume 2002-2007
  • Table 86 Sales of Portable Media Players by Sector: % Volume Growth 2002-2007
  • Table 87 Sales of Portable Media Players by Sector: Value 2002-2007
  • Table 88 Sales of Portable Media Players by Sector: % Value Growth 2002-2007
  • Table 89 Sales of Portable MP3 Players by Type 2002-2007
  • Table 90 Portable Media Players Company Shares 2002-2006
  • Table 91 Portable Media Players Brand Shares 2003-2006
  • Table 92 Sales of Portable Media Players by Distribution Format 2002-2007
  • Table 93 Forecast Sales of Portable Media Players by Sector: Volume 2007-2012
  • Table 94 Forecast Sales of Portable Media Players by Sector: % Volume Growth 2007-2012
  • Table 95 Forecast Sales of Portable Media Players by Sector: Value 2007-2012
  • Table 96 Forecast Sales of Portable Media Players by Sector: % Value Growth 2007-2012
• MOBILE PHONES IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 97 Sales of Mobile Phones: Volume 2002-2007
  • Table 98 Sales of Mobile Phones: % Volume Growth 2002-2007
  • Table 99 Sales of Mobile Phones: Value 2002-2007
  • Table 100 Sales of Mobile Phones: % Value Growth 2002-2007
  • Table 101 Sales of Mobile Phones by Type 2002-2007
  • Table 102 Mobile Phones Company Shares 2002-2006
  • Table 103 Mobile Phones Brand Shares 2003-2006
  • Table 104 Sales of Mobile Phones by Distribution Format 2002-2007
  • Table 105 Forecast Sales of Mobile Phones: Volume 2007-2012
  • Table 106 Forecast Sales of Mobile Phones: % Volume Growth 2007-2012
  • Table 107 Forecast Sales of Mobile Phones: Value 2007-2012
  • Table 108 Forecast Sales of Mobile Phones: % Value Growth 2007-2012
• IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 109 Sales of In-car Consumer Electronics by Sector: Volume 2002-2007
  • Table 110 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2002-2007
  • Table 111 Sales of In-car Consumer Electronics by Sector: Value 2002-2007
  • Table 112 Sales of In-car Consumer Electronics by Sector: % Value Growth 2002-2007
  • Table 113 In-car Consumer Electronics Company Shares 2002-2006
  • Table 114 In-car Consumer Electronics Brand Shares 2003-2006
  • Table 115 Sales of In-car Consumer Electronics by Distribution Format 2002-2007
  • Table 116 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2007-2012
  • Table 117 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2007-2012
  • Table 118 Forecast Sales of In-car Consumer Electronics by Sector: Value 2007-2012
  • Table 119 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2007-2012
• Consumer electronics Italy