Pet Food and Pet Care Products in Norway

Table of Contents

• Executive Summary
• Strong Value Growth Leads To Increased Competition
• Pet Owners Seek Specialised Pet Food at the Expense of Private Label
• Stronger Chain Activity in Specialist Channel Underpins Value Sales
• Manufacturers Invest in Promotional Campaigns To Encourage Switch From Homemade To Prepared Pet Food
• Stronger Value Growth During the Forecast Period, Driven by Chain Activity and Premium Food
• Key Trends and Developments
• Pet Shops Strengthen Their Chain Activity
• Health-conscious Norwegians Transfer Their Habits To Their Pets
• Pet Owners Select Specialised Food
• Pet Owners Experience Increased Quality of Life
• Pet Food Manufacturers Battle With Homemade Pet Food
• Market Indicators
  • Table 1 Pet Populations 2001-2006
• Market Data
  • Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2001-2006
  • Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2001-2006
  • Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2001-2006
  • Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2001-2006
  • Table 6 Dog and Cat Food Company Shares 2001-2005
  • Table 7 Dog and Cat Food Brand Shares 2002-2005
  • Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2006
  • Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2006
  • Table 10 Penetration of Private Label by Sector 2001-2005
  • Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2006-2011
  • Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2006-2011
• Definitions
• LOCAL COMPANY PROFILES - NORWAY
• Felleskjopet As
• Strategic Direction
• Key Facts
  • Summary 1 Felleskjopet AS: Key Facts
• Operational Indicators
• Company Background
• Production
  • Summary 2 Felleskjopet AS: Production Statistics 2005
• Competitive Positioning
  • Summary 3 Felleskjopet AS Competitive Position 2005
• Norsk Dyremat As
• Strategic Direction
• Key Facts
  • Summary 4 Norsk Dyremat AS: Key Facts
  • Summary 5 Norsk Dyremat AS: Operational Indicators
• Company Background
• Production
  • Summary 6 Norsk Dyremat AS: Production Statistics 2005
• Competitive Positioning
  • Summary 7 Norsk Dyremat AS: Competitive Position 2005
• Royal Canin Norge As
• Strategic Direction
• Key Facts
  • Summary 8 Royal Canin Norge AS: Key Facts
  • Summary 9 Royal Canin Norge AS: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 10 Royal Canin Norge: Competitive Position 2005
• Vital Petfood Group A/S
• Strategic Direction
• Key Facts
  • Summary 11 Vital Petfood Group A/S: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 12 Vital PetFood Group A/S: Competitive Position 2005
• DOG FOOD IN NORWAY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Indicators
  • Table 13 Dog Owning Households: % Analysis 2001/2006
  • Table 14 Dog Population 2001-2006
  • Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2001-2006
• Sector Data
  • Table 16 Retail Sales of Dog Food by Type: Value 2001-2006
  • Table 17 Retail Sales of Dog Food by Type: % Value Growth 2001-2006
  • Table 18 Dog Food Company Shares 2001-2005
  • Table 19 Dog Food Brand Shares 2002-2005
  • Table 20 Forecast Retail Sales of Dog Food by Type: Value 2006-2011
  • Table 21 Forecast Retail Sales of Dog Food by Type: % Value Growth 2006-2011
  • Table 22 Retail Sales of Premium Dog Food: Value 2001-2006
  • Table 23 Dog Treats Brand Shares 2002-2005
• CAT FOOD IN NORWAY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Indicators
  • Table 24 Cat Owning Households: % Analysis 2001/2006
  • Table 25 Cat Population 2001-2006
  • Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2001-2006
• Sector Data
  • Table 27 Retail Sales of Cat Food by Type: Value 2001-2006
  • Table 28 Retail Sales of Cat Food by Type: % Value Growth 2001-2006
  • Table 29 Cat Food Company Shares 2001-2005
  • Table 30 Cat Food Brand Shares 2002-2005
  • Table 31 Forecast Retail Sales of Cat Food by Type: Value 2006-2011
  • Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2006-2011
  • Table 33 Retail Sales of Premium Cat Food: Value 2001-2006
  • Table 34 Cat Treats Brand Shares 2002-2005
• OTHER PET FOOD IN NORWAY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Indicators
  • Table 35 Other Pet Population 2001-2006
• Sector Data
  • Table 36 Retail Sales of Other Pet Food by Type: Volume 2001-2006
  • Table 37 Retail Sales of Other Pet Food by Type: Value 2001-2006
  • Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2001-2006
  • Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2001-2006
  • Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2006-2011
  • Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2006-2011
  • Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2006-2011
  • Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2006-2011
  • Table 44 Bird Food Brand Shares 2002-2005
  • Table 45 Fish Food Brand Shares 2002-2005
• PET CARE PRODUCTS IN NORWAY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 46 Retail Sales of Pet Care Products by Type: Value 2001-2006
  • Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2001-2006
  • Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2006-2011
  • Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2006-2011
  • Table 50 Cat Litter Brand Shares 2002-2005
  • Table 51 Healthcare Brand Shares 2002-2005
  • Table 52 Dietary Supplements Brand Shares 2002-2005
• Pet food and pet care products Norway