Oral Hygiene in Colombia

Table of Contents

• COSMETICS AND TOILETRIES IN COLOMBIA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Continuous development in cosmetics and toiletries
• Skin concerns drive fastest-growing sectors
• Multinationals dominate Colombian cosmetics and toiletries
• Supermarkets/hypermarkets lead retail distribution
• Maturity to affect growth rates over the forecast period
• KEY TRENDS AND DEVELOPMENTS
• Positive economic scenario stimulates cosmetics and toiletries demand
• Cosmetics and toiletries face a more demanding and sophisticated consumer
• Higher national consumer expenditure resulted in fierce competition
• Experiences -- highly successful marketing
• Consolidation of the health and wellness and natural ingredients trends
• Supermarkets/hypermarkets with biggest retail distribution share
• Booming direct sales ranks second in retail distribution
• Contraband -- particularly from the San Andrecitos -- remains strong
• Foreign presence plays key role in market
• MARKET DATA
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
  • Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
  • Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
  • Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
  • Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
  • Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
  • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
  • Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
  • Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
• APPENDIX
• Published Data Comparisons
• DEFINITIONS
• LOCAL COMPANY PROFILES - COLOMBIA
• BELSTAR SA - COSMETICS AND TOILETRIES - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 1 Belstar SA: Key Facts
  • Summary 2 Belstar SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 3 Belstar SA: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 4 Belstar: Competitive Position 2006
• LABORATORIOS DE COSMéTICOS VOGUE SA - COSMETICS AND TOILETRIES - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Laboratorios de Cosméticos Vogue SA: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 6 Laboratorios de Cosméticos Vogue SA: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 7 Laboratorios de Cosméticos Vogue SA: Competitive Position 2006
• LABORATORIOS RECAMIER LTDA - COSMETICS AND TOILETRIES - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 8 Laboratorios Recamier Ltda: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 9 Laboratorios Recamier Ltda: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 10 Laboratorios Recamier Ltda: Competitive Position 2006
• PREBEL SA - COSMETICS AND TOILETRIES - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 11 Prebel SA: Key Facts
  • Summary 12 Prebel SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 13 Prebel SA: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 14 Prebel SA: Competitive Position 2006
• QUALA SA - COSMETICS AND TOILETRIES - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 15 Quala SA: Key Facts
  • Summary 16 Quala SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 17 Quala SA: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 18 Quala SA: Competitive Position 2006
• YANBAL DE COLOMBIA SA - COSMETICS AND TOILETRIES - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 19 Yanbal de Colombia SA: Key Facts
  • Summary 20 Yanbal de Colombia SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 21 Yanbal de Colombia SA: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 22 Yanbal de Colombia SA: Competitive Position 2006
• ORAL HYGIENE IN COLOMBIA
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 11 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
  • Table 12 Oral Hygiene Company Shares by Retail Value 2002-2006
  • Table 13 Oral Hygiene Brand Shares by Retail Value 2003-2006
  • Table 14 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
  • Table 15 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
  • Table 16 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
  • Table 17 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
  • Table 18 Manual and Power Brush Company Shares by Retail Value 2002-2006
  • Table 19 Manual and Power Brush Brand Shares by Retail Value 2003-2006
  • Table 20 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
  • Table 21 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011