Pet Food And Pet Care Products in Austria

Table of Contents

• PET FOOD AND PET CARE PRODUCTS IN AUSTRIA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Dog and Cat Food Continues to Dominate the Market in 2007
• Current Value Decline is Mainly Due to Falling Demand for Wet Cat Food Products
• Larger Players Look to Innovation to Resist the Advance of Private Label Products
• Supermarkets/Hypermarkets Remains the Leading Distribution Channel in 2007
• Trend Towards Pet Humanisation Will Provide New Opportunities for Producers
• KEY TRENDS AND DEVELOPMENTS
• Health and Wellness Trend Plays a Bigger Role in Pet Food and Pet Care Products
• Rising Number of Single-Person Households Drives Growth in the Pet Population
• Desire for Convenience Proves One of the Most Influential Trends in the Market
• Chained Players Make Distribution Gains in Pet Food and Pet Care Products
• Polarisation Trend Squeezes Mid-Priced Pet Food and Pet Care Products Brands
• MARKET INDICATORS
  • Table 1 Pet Populations 2002-2007
• MARKET DATA
  • Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
  • Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
  • Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
  • Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
  • Table 6 Dog and Cat Food Company Shares 2002-2006
  • Table 7 Dog and Cat Food Brand Shares 2003-2006
  • Table 8 Penetration of Private Label by Sector 2002-2006
  • Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
  • Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
  • Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
  • Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
• DEFINITIONS
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - AUSTRIA
• ADOLF RUPP HERRNMüHLE OHG - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Adolf Rupp Herrnmühle OHG: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 3 Adolf Rupp Herrnmühle OHG: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 4 Adolf Rupp Herrnmüle OHG: Competitive Position 2006
• REWE AUSTRIA AG - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Rewe Austria AG: Key Facts
  • Summary 6 Rewe Austria AG: Operational Indicators 2004-2006
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 7 Rewe Austria AG: Competitive Position 2006
• TETRA WERKE GMBH - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 8 Tetra Werke GmbH: Key Facts
  • Summary 9 Tetra Werke GmbH: Operational Indicators 2004
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 10 Tetra Werke GmbH: Competitive Position 2006
• VITAKRAFT H WühRMANN KG - PET FOOD AND PET CARE PRODUCTS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 11 Vitakraft H Wührmann KG: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 12 Vitakraft Werke H Wührmann KG: Competitive Position 2006
• DOG FOOD IN AUSTRIA
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR INDICATORS
  • Table 13 Dog Owning Households: % Analysis 2002/2007
  • Table 14 Dog Population 2002-2007
  • Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
• SECTOR DATA
  • Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
  • Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
  • Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
  • Table 19 Dog Food Company Shares 2002-2006
  • Table 20 Dog Food Brand Shares 2003-2006
  • Table 21 Dog Treats Brand Shares 2003-2006
  • Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
  • Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
• CAT FOOD IN AUSTRIA
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR INDICATORS
  • Table 24 Cat Owning Households: % Analysis 2002/2007
  • Table 25 Cat Population 2002-2007
  • Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
• SECTOR DATA
  • Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
  • Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
  • Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
  • Table 30 Cat Food Company Shares 2002-2006
  • Table 31 Cat Food Brand Shares 2003-2006
  • Table 32 Cat Treats Brand Shares 2003-2006
  • Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
  • Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
• OTHER PET FOOD IN AUSTRIA
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR INDICATORS
  • Table 35 Other Pet Population 2002-2007
• SECTOR DATA
  • Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
  • Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
  • Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
  • Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
  • Table 40 Bird Food Brand Shares 2003-2006
  • Table 41 Fish Food Brand Shares 2003-2006
  • Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
  • Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
  • Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
  • Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
• PET CARE PRODUCTS IN AUSTRIA
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
  • Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
  • Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
  • Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012