Beer in Germany

Table of Contents

• List of Contents and Tables
• ALCOHOLIC DRINKS IN GERMANY
• Executive Summary
• Demand for Alcoholic Drinks Is Stagnating Or Even Slightly Declining
• Few Products - Which Were in Line With Current Trends - Were Able To Grow
• A Large Number of Domestic and Multinational Companies Competing for Share
• Distribution Channels See No Significant Changes in Germany Recently
• Forecast for Alcoholic Drinks in Germany Is Not Too Bright Either
• Key Trends and Developments
• Consumption of Alcoholic Drinks Is Becoming Less Accepted in Germany
• Economic Recovery Could Further Ease the German Consumers' Parsimony
• Premium and Economy Products Benefit at the Expense of Standard Brands
• Specialist Retailers
  • Summary 1 Leading Specialist Retailers 2006
• Market Merger and Acquisition Activity
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Krombacher Pils
  • Table 4 Selling Margin of a Typical Imported Wine Brand 2007 - Gallo Sierra Valley Zinfandel Kalifornien
  • Table 5 Selling Margin of a Typical Domestic Wine Brand 2007 - Muller Thurgau Baden
  • Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Bacardi Rum Carta Blanca
  • Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Wilthener Goldkrone
• Operating Environment
• Market Indicators
  • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• Market Data
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Appendix
• Definitions
• Sources
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - GERMANY
• Bitburger Brauerei Th Simon GmbH
• Strategic Direction
• Key Facts
  • Summary 3 Bitburger Brauerei Th Simon GmbH: Key Facts
  • Summary 4 Bitburger Brauerei Th Simon GmbH: Operational Indicators
• Company Background
• Production
  • Summary 5 Bitburger Brauerei Th Simon GmbH: Production Statistics 2006
• Competitive Positioning
  • Summary 6 Bitburger Brauerei Th Simon GmbH: Competitive Position 2006
• Brauerei C & A Veltins GmbH & Co Kg
• Strategic Direction
• Key Facts
  • Summary 7 Brauerei C & A Veltins GmbH & Co KG: Key Facts
  • Summary 8 Brauerei C & A Veltins GmbH & Co KG: Operational Indicators
• Company Background
• Production
  • Summary 9 Brauerei C & A Veltins GmbH & Co KG: Production Statistics 2006
• Competitive Positioning
  • Summary 10 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2006
• Eckes & Stock GmbH
• Strategic Direction
• Key Facts
  • Summary 11 Eckes & Stock GmbH: Key Facts
  • Summary 12 Eckes & Stock GmbH: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 13 Eckes & Stock GmbH: Competitive Position 2006
• Interbrew Deutschland Vertriebs GmbH & Co Kg
• Strategic Direction
• Key Facts
  • Summary 14 Interbrew Deutschland Vertriebs GmbH & Co KG: Key Facts
• Company Background
• Production
  • Summary 15 Interbrew Deutschland Vertriebs GmbH & Co KG: Production Statistics 2006
• Competitive Positioning
  • Summary 16 Brauerei Beck GmbH & Co: Competitive Position 2006
  • Summary 17 Interbrew Deutschland Vertriebs GmbH & Co KG: Competitive Position 2006
• Krombacher Brauerei Bernhard Schadeberg GmbH & Co
• Strategic Direction
• Key Facts
  • Summary 18 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts
  • Summary 19 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators
• Company Background
• Production
  • Summary 20 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2006
• Competitive Positioning
  • Summary 21 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2006
• Mast-jagermeister AG
• Strategic Direction
• Key Facts
  • Summary 22 Mast-Jagermeister AG: Key Facts
  • Summary 23 Mast-Jagermeister AG: Operational Indicators
• Company Background
• Production
  • Summary 24 Mast-Jagermeister AG: Production Statistics 2006
• Competitive Positioning
  • Summary 25 Mast-Jagermeister AG: Competitive Position 2006
• Oetker-gruppe
• Strategic Direction
• Key Facts
  • Summary 26 Oetker-Gruppe: Key Facts
  • Summary 27 Radeberger Gruppe GmbH: Operational Indicators
  • Summary 28 Henkell & Sohnlein Sektkellereien KG: Operational Indicators
• Company Background
• Production
  • Summary 29 Radeberger Gruppe KG: Production Statistics 2006
  • Summary 30 Henkell & Sohnlein Sektkellereien KG: Production Statistics 2006
• Competitive Positioning
  • Summary 31 Radeberger Gruppe KG: Competitive Position 2006
  • Summary 32 Henkell & Sohnlein Sektkellereien KG: Competitive Position 2006
• Oettinger Brauerei GmbH
• Strategic Direction
• Key Facts
  • Summary 33 Oettinger Brauerei GmbH: Key Facts
  • Summary 34 Oettinger Brauerei GmbH: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 35 Oettinger Brauerei GmbH: Competitive Position 2006
• Racke GmbH & Co, A
• Strategic Direction
• Key Facts
  • Summary 36 Racke GmbH & Co, A: Key Facts
  • Summary 37 Racke GmbH & Co, A: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 38 Racke GmbH & Co, A: Competitive Position 2006
• Warsteiner Brauerei Haus Cramer GmbH & Co Kg
• Strategic Direction
• Key Facts
  • Summary 39 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Key Facts
  • Summary 40 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 41 Warsteiner Brauerei Haus Cramer KG: Competitive Position 2006
• BEER IN GERMANY
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
• Lager Price Band Methodology
  • Summary 42 Lager by Price Band 2007
• Sector Data
  • Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
  • Table 25 Sales of Beer by Subsector: Total Value 2002-2007
  • Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
  • Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
  • Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
  • Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
  • Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006
  • Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006
  • Table 34 Beer Exports by Country of Destination: Total Value 2001-2006
  • Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006
  • Table 36 Beer Imports by Country of Origin: Total Value 2001-2006
  • Table 37 Company Shares of Beer by National Brand Owner 2002-2006
  • Table 38 Company Shares of Beer by Global Brand Owner 2002-2006
  • Table 39 Brand Shares of Beer 2003-2006
  • Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
  • Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012
  • Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
  • Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
• Beer Germany