Deodorants in Brazil

Table of Contents

• List of Contents and Tables
• COSMETICS AND TOILETRIES IN BRAZIL
• Executive Summary
• Economic Growth and Higher Levels of Income Drive Strong Performance
• Natura Shows Moderate Performance Whilst Avon Takes the Opportunity To Gain Ground
• Multinationals Increase Spending on Advertising
• Pharmacies/drugstores the Most Dynamic Store-based Channel
• Growth Should Be Supported by Several Factors
• Key Trends and Developments
• Competitive Environment: Increasing Competition Among Leading Direct Selling Companies
• Brazil Keeps Its Third Position in the Global Market; However, Mass Products
• Dominate
• Changing Consumer Habits Due To Higher Income
• Pharmacies/drugstores Set To Become the Most Dynamic Distribution Channel
• Appreciation of Local Currency Favour Investment by Manufacturers
• Appearance Remains A Priority Among Brazilian Consumers
• Market Indicators
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
  • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
  • Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
  • Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
  • Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
  • Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
• Appendix
• Gift Sets
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - BRAZIL
• Avon Cosmeticos Ltda
• Strategic Direction
• Key Facts
  • Summary 2 Avon Cosmeticos Ltda: Key Facts
  • Summary 3 Avon Cosmeticos Ltda: Operational Indicators
• Company Background
• Production
  • Summary 4 Avon Cosmeticos Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 5 Avon Cosmeticos Ltda: Competitive Position 2007
• Belocap Produtos Capilares Ltda
• Strategic Direction
• Key Facts
  • Summary 6 Belocap Produtos Capilares Ltda: Key Facts
  • Summary 7 Belocap Produtos Capilares Ltda: Operational Indicators
• Company Background
• Production
  • Summary 8 Belocap Produtos Capilares Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 9 Belocap Produtos Capilares Ltda: Competitive Position 2007
• Bonyplus Industria E Comercio, Importacao E Exportacao De Cosmeticos Ltda
• Strategic Direction
• Key Facts
  • Summary 10 Bonyplus Industria e Comercio Ltda: Key Facts
  • Summary 11 Bonyplus Industria e Comercio Ltda: Operational Indicators
• Company Background
• Production
  • Summary 12 Bonyplus Industria e Comercio Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 13 Bonyplus Industria e Comercio Ltda: Competitive Position 2007
• Botica Comercial Farmaceutica Ltda
• Strategic Direction
• Key Facts
  • Summary 14 Botica Comercial Farmaceutica Ltda: Key Facts
  • Summary 15 Botica Comercial Farmaceutica Ltda: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 16 Botica Comercial Farmaceutica Ltda: Competitive Position 2007
• Colgate-Palmolive Industria E Comercio Ltda
• Strategic Direction
• Key Facts
  • Summary 17 Colgate-Palmolive Industria e Comercio Ltda: Key Facts
  • Summary 18 Colgate-Palmolive Industria e Comercio Ltda: Operational Indicators
• Company Background
• Production
  • Summary 19 Colgate-Palmolive Industria e Comercio Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 20 Colgate-Palmolive Industria e Comercio Ltda: Competitive Position 2007
• Indubrascom Industria Brasileira De Cosmeticos Ltda
• Strategic Direction
• Key Facts
  • Summary 21 Indubrascom Industria Brasileira de Cosmeticos Ltda: Key Facts
• Company Background
• Production
  • Summary 22 Indubrascom Industria Brasileira de Cosmeticos Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 23 Indubrascom Industria Brasileira de Cosmeticos Ltda: Competitive Position 2007
• Johnson & Johnson Industrial Ltda
• Strategic Direction
• Key Facts
  • Summary 24 Johnson & Johnson Industrial Ltda: Key Facts
  • Summary 25 Johnson & Johnson Industrial Ltda: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 26 Johnson & Johnson Industrial Ltda: Competitive Position 2007
• Natura Cosmeticos SA
• Strategic Direction
• Key Facts
  • Summary 27 Natura Cosmeticos SA: Key Facts
  • Summary 28 Natura Cosmeticos SA: Operational Indicators
• Company Background
• Production
  • Summary 29 Natura Cosmeticos SA: Production Statistics 2007
• Competitive Positioning
  • Summary 30 Natura Cosmeticos SA: Competitive Position 2007
• Niasi SA
• Strategic Direction
• Key Facts
  • Summary 31 Niasi SA: Key Facts
• Company Background
• Production
  • Summary 32 Niasi SA: Production Statistics 2007
• Competitive Positioning
  • Summary 33 Niasi SA: Competitive Position 2006
• Phioteraphia Biofitogenia Laboratorial Biota Ltda
• Strategic Direction
• Key Facts
  • Summary 34 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts
• Company Background
• Production
  • Summary 35 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 36 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2007
• Procter & Gamble Do Brasil SA
• Strategic Direction
• Key Facts
  • Summary 37 Procter & Gamble do Brasil SA: Key Facts
  • Summary 38 Procter & Gamble do Brasil SA: Operational Indicators
• Company Background
• Production
  • Summary 39 Procter & Gamble do Brasil SA: Production Statistics 2007
• Competitive Positioning
  • Summary 40 Procter & Gamble do Brasil SA: Competitive Position 2007
• Unilever Brasil Ltda
• Strategic Direction
• Key Facts
  • Summary 41 Unilever Brasil Ltda: Key Facts
  • Summary 42 Unilever Brasil Ltda: Operational Indicators
• Company Background
• Production
  • Summary 43 Unilever Brasil Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 44 Unilever Brasil Ltda: Competitive Position 2007
• DEODORANTS IN BRAZIL
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 15 Sales of Deodorants by Subsector: Value 2002-2007
  • Table 16 Sales of Deodorants by Subsector: % Value Growth 2002-2007
  • Table 17 Deodorants Premium Vs Mass % Analysis 2002-2007
  • Table 18 Deodorants Company Shares by Retail Value 2003-2007
  • Table 19 Deodorants Brand Shares by Retail Value 2004-2007
  • Table 20 Forecast Sales of Deodorants by Subsector: Value 2007-2012
  • Table 21 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
  • Table 22 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
• Deodorants Brazil