Deodorants in Sweden

Table of Contents

• List of Contents and Tables
• COSMETICS AND TOILETRIES IN SWEDEN
• Executive Summary
• Continuous Increasing Disposable Incomes Spur Growth
• Price Competition Less Pronounced in 2007
• High Profile Products Most Successful in 2007
• Multinationals Continue To Control the Market
• Slower Economic Growth Set To Dampen Sales
• Key Trends and Developments
• Continuous Strong Economy Led To Very Strong Growth in 2007
• Ageing Population
• Multinationals Dominate
• Private Label Penetration Increase Less Rapidly in 2007
• Market Indicators
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
  • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
  • Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
  • Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
  • Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
  • Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
• Appendix
• Gift Sets
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - SWEDEN
• Aco Hud Ab
• Strategic Direction
• Key Facts
  • Summary 2 ACO Hud AB: Key Facts
  • Summary 3 ACO Hud AB: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 4 ACO Hud AB: Competitive Position 2007
• Clean Chemical Sweden Ab
• Strategic Direction
• Key Facts
  • Summary 5 Clean Chemical Sweden AB: Key Facts
  • Summary 6 Clean Chemical Sweden AB: Operational Indicators
• Company Background
• Production
  • Summary 7 Clean Chemical Sweden AB: Production Statistics 2006
• Competitive Positioning
  • Summary 8 Clean Chemical Sweden AB: Competitive Position 2007
• Face Stockholm Ab
• Strategic Direction
• Key Facts
  • Summary 9 Face Stockholm AB: Key Facts
  • Summary 10 Face Stockholm AB: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 11 Face Stockholm AB: Competitive Position 2006
• Hardford Ab
• Strategic Direction
• Key Facts
  • Summary 12 Hardford AB: Key Facts
  • Summary 13 Hardford AB: Operational Indicators
• Company Background
• Production
  • Summary 14 Hardford AB: Production Statistics 2007
• Competitive Positioning
  • Summary 15 Hardford AB: Competitive Position 2007
• Invima Ab
• Strategic Direction
• Key Facts
  • Summary 16 Invima AB: Key Facts
  • Summary 17 Invima AB: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 18 Invima AB: Competitive Position 2006
• DEODORANTS IN SWEDEN
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 15 Sales of Deodorants by Subsector: Value 2002-2007
  • Table 16 Sales of Deodorants by Subsector: % Value Growth 2002-2007
  • Table 17 Deodorants Premium Vs Mass % Analysis 2002-2007
  • Table 18 Deodorants Company Shares by Retail Value 2003-2007
  • Table 19 Deodorants Brand Shares by Retail Value 2004-2007
  • Table 20 Deodorants Premium Brand Shares 2007
  • Table 21 Forecast Sales of Deodorants by Subsector: Value 2007-2012
  • Table 22 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
  • Table 23 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
• Deodorants Sweden