Spirits in Denmark

Table of Contents

• List of Contents and Tables
• ALCOHOLIC DRINKS IN DENMARK
• Executive Summary
• High Disposables Incomes Driving Premium Growth
• Premium Beer Revolution in Full Swing
• Both Domestic Players and Multinationals Have Strong Market Positions
• Grocery Retailers Dominate Off-trade Sales
• Total Volume Sales Expected To Continue Declining
• Key Trends and Developments
• Increases in Disposable Incomes Impacting Positively on Sales
• An Ageing Population Presents Challenges
• Current Status of Cross-border Trade
• Beer Revolution in Full Swing
• Removing the "middle-men"
• Specialist Retailer Trends
  • Summary 1 Leading Specialist Retailers 2006
• Market Merger and Acquisition Activity
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Tuborg Gron Pilsner
  • Table 4 Selling Margin of a Typical Imported Wine Brand 2007- Hardys
  • Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Aalborg
  • Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Smirnoff
• Operating Environment
• Market Indicators
  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• Market Data
  • Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Definitions
• Sources
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - DENMARK
• Chris Wine A/s, Cph
• Strategic Direction
• Key Facts
  • Summary 3 Chris Wine A/S: Key Facts
  • Summary 4 Chris Wine A/S: Operational Indicators
• Company Background
• Prodution
• Competitive Positioning
  • Summary 5 Chris Wine A/S: Competitive Position 2006
• Gourmetbryggeriet A/S
• Strategic Direction
• Key Facts
  • Summary 6 GourmetBryggeriet A/S: Key Facts
  • Summary 7 GourmetBryggeriet A/S: Operational Indicators
• Company Background
• Production
  • Summary 8 GourmetBryggeriet: Production Statistics 2006
• Competitive Positioning
  • Summary 9 GourmetBryggeriet: Competitive Position 2006
• Harboes Bryggeri A/S
• Strategic Direction
• Key Facts
  • Summary 10 Harboes Bryggeri A/S: Key Facts
  • Summary 11 Harboes Bryggeri A/S: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 12 Harboes Bryggeri A/S: Competitive Position 2006
• Just A/s, Hans
• Strategic Direction
• Key Facts
  • Summary 13 Hans Just A/S: Key Facts
  • Summary 14 Hans Just A/S: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 15 Hans Just A/S: Competitive Position 2006
• Royal Unibrew A/S
• Strategic Direction
• Key Facts
  • Summary 16 Royal Unibrew A/S: Key Facts
  • Summary 17 Royal Unibrew: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 18 Royal Unibrew A/S: Competitive Position 2006
• Taster Wine A/S
• Strategic Direction
• Key Facts
  • Summary 19 Taster Wine A/S: Key Facts
  • Summary 20 Taster Wine A/S: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 21 Taster Wine A/S: Competitive Position 2006
• SPIRITS IN DENMARK
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
• Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
  • Summary 22 Benchmark brands -Denmark
• Published Data Comparisons
• Sector Data
  • Table 23 Sales of Spirits by Subsector: Total Volume 2002-2007
  • Table 24 Sales of Spirits by Subsector: Total Value 2002-2007
  • Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
  • Table 26 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
  • Table 27 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
  • Table 28 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
  • Table 29 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 30 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 31 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
  • Table 32 Sales of Gin by Premium/Super-premium Split 2004-2007
  • Table 33 Sales of Vodka by Premium/Super-premium Split 2004-2007
  • Table 34 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
  • Table 35 Spirits Production, Imports and Exports: Total Volume 2001-2006
  • Table 36 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
  • Table 37 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
  • Table 38 Vodka Production, Imports and Exports: Total Volume 2001-2006
  • Table 39 Gin Production, Imports and Exports: Total Volume 2001-2006
  • Table 40 Rum Production, Imports and Exports: Total Volume 2001-2006
  • Table 41 Tequila Production, Imports and Exports: Total Volume 2001-2006
  • Table 42 Liqueurs Production: Total Volume 2001-2006
  • Table 43 Company Shares of Spirits by National Brand Owner 2002-2006
  • Table 44 Company Shares of Spirits by Global Brand Owner 2002-2006
  • Table 45 Brand Shares of Spirits 2003-2006
  • Table 46 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
  • Table 47 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
  • Table 48 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
  • Table 49 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
• Spirits Denmark