Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type;
Consumer foodservice by type and chained/independent
Executive summary
Demand improves amid economic recovery
Sales of foodservice started to show an improved performance in 2006 compared
to the review period with most sectors showing better performances in
comparison to the quiet years following the introduction of the Euro back in
2002. Foodservice remains a highly dynamic market driven by the more mobile
Dutch population and increased interest in drinking and eating out during
leisure time.
Dutch consumers shift demand away from traditional concepts
Full-service restaurants is a traditional sector which saw a better
performance in 2006 as more people felt more confident about spending money on
drinking and eating out. Traditional formats such as Dutch or French are
witnessing a shift towards greater variety, meaning that smaller categories,
like Japanese, Latin American or wok restaurants where people can see what is
being cooked and which use fresh and healthy ingredients, are driving demand.
Mixed ownership prevails depending on the sector
Foreign chains largely dominate distribution, particularly in burger and
chicken fast food; however, expansion in terms of outlets was more limited due
to saturation. A high degree of fragmentation amid independent units exists in
traditional large sectors such as cafes/bars and full-service restaurants with
new niche concepts beginning to appear. New concepts in fast casual dining
such as Germany' s Vapiano have been well received in the Netherlands,
signalling the demand for quality, simple and fairly priced menus. In
cafes/bars international chains such as Starbucks and Illy are opening new
outlets and embarking upon new expansion plans.
100% home delivery/takeaway growing amid changes in consumer lifestyles
Although most sales are driven by eat-in as the Dutch like to take their time
to sit and enjoy a drink or meal, takeaway is growing in importance. 100% home
delivery/takeaway is still witnessing healthy growth particularly in pizza and
bakery, the two largest categories in the sector. Intensified competition
among chained foreign and domestic firms such as Domino' s, New York Pizza and
Bart are attracting consumers with more varied and sophisticated options. The
Dutch like to spend less time cooking while the time spent away from home is
increasing, creating more opportunities for companies present in this sector.
Future demand impacted by health and search for variety
With an improved economic climate in the Netherlands and changes in consumer
habits, foodservice will see further positive growth despite its maturity.
Demand will continue to be geared towards health and wellness, shaping the
kind of products and services offered by the different sectors towards a more
varied assortment. Intensive campaigns to induce healthy living will see
demand shift towards healthier alternatives. Traditional foodservice sectors
such as fast food and others such as fried snacks will have to adapt if they
wish to maintain or expand their consumer base.
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