OTC Healthcare in Japan

Table of Contents

• OTC HEALTHCARE IN JAPAN : MARKET INSIGHT
• EXECUTIVE SUMMARY
• OPERATING ENVIRONMENT
• OTC Registration and Classification
• Vitamins & Dietary Supplements Registration and Classification
• Advertising
• Packaging and Labelling
• Distribution
• De-listing or De-reimbursement
• Traditional Remedies
• Homeopathy
• Generics
• Consumer Expenditure on Health Goods and Medical
• Services
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2000-2005
• Life Expectancy
  • Table 2 Life Expectancy at Birth 2000-2005
• OTC HEALTHCARE SALES
• Market Performance
  • Table 3 Sales of OTC Healthcare by Sector: Value 2000-2005
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2000-2005
• Switches
  • Table 5 OTC Healthcare Switches 2004-2005
• Key Trends and Developments
• Competitive Environment
  • Table 6 OTC Healthcare Company Shares by Retail Value 2001-2005
  • Table 7 OTC Healthcare Brand Shares by Retail Value 2002-2005
• Retail Distribution
  • Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2000/2005
  • Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2005
• Retailer Activity and Private Label Trends
  • Table 10 Penetration of Private Label by Sector 2001-2005
• Forecast Market Performance
  • Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2005-2010
  • Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2005-2010
• DEFINITIONS
• LOCAL COMPANY PROFILES - JAPAN
• AMWAY JAPAN LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 1 Summary - Amway Japan Ltd: Operational Indicators 2004
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 13 Amway Japan Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• EISAI CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 2 Summary - Eisai Co Ltd: Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 14 Eisai Co Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• HISAMITSU PHARMACEUTICAL CO INC - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 3 Summary - Hisamitsu Pharmaceutical Co Inc: Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 15 Hisamitsu Pharmaceutical Co Inc: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• KOWA CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY REVIEW
• LION CORP - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 4 Summary - Lion Corp: Operational Indicators 2004
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 16 Lion Corp: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• MEIJI SEIKA KAISHA LTD - OTC HEALTHCARE - JAPAN
• COMPANY REVIEW
• OTSUKA PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 5 Summary - Otsuka Pharmaceutical Co Ltd: Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 17 Otsuka Pharmaceutical Co Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• ROHTO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 6 Summary - Rohto Pharmaceutical Co Ltd: Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 18 Rohto Pharmaceutical Co Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• SANKYO CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 7 Summary - Sankyo Co Ltd: Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 19 Sankyo Co Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• SATO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 20 Sato Pharmaceutical Co Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• SSP CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 8 Summary - SSP Co Ltd: Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 21 SSP Co Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• TAISHO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 9 Summary - Taisho Pharmaceutical Co Ltd: Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 22 Taisho Pharmaceutical Co Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• TAKEDA CHEMICAL INDUSTRIES LTD - OTC HEALTHCARE - JAPAN
• COMPANY BACKGROUND
  • Summary 10 Summary - Takeda Chemical Industries Ltd Operational Indicators 2005
• PRODUCTION CAPACITY
• COMPETITIVE POSITIONING
  • Table 23 Takeda Chemical Industries Ltd: Shares of OTC Healthcare by Subsector by Retail Value 2001-2005
• ANALGESICS IN JAPAN
• SECTOR PERFORMANCE
• Sales remain stable
• Systemic analgesics
• Bufferin enjoys top shares
• Adult analgesics
• Child-specific analgesics
• Topical analgesics
• Forecast performance
  • Table 24 Sales of Analgesics by Subsector: Value 2000-2005
  • Table 25 Sales of Analgesics by Subsector: % Value Growth 2000-2005
  • Table 26 Analgesics Company Shares by Retail Value 2001-2005
  • Table 27 Analgesics Brand Shares by Retail Value 2002-2005
  • Table 28 Forecast Sales of Analgesics by Subsector: Value 2005-2010
  • Table 29 Forecast Sales of Analgesics by Subsector: % Value Growth 2005-2010NEW PRODUCT DEVELOPMENTS
• Various ingredients
• Different forms
• Products for women
  • Summary 11 Summary - Analgesics: New Product Launches 2004-2005
• TOPICAL ANALGESICS BY HERBAL/STANDARD SPLIT
  • Table 30 Herbal vs Standard Topical Analgesics 2000/2005
• COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN JAPAN
• SECTOR PERFORMANCE
• Pollen brings hay fever
• Still some weak performers
• Masks a threat to cough/cold remedies
• Value-added services
• Domestic brands versus foreign brands
• Forecast performance
  • Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2000-2005
  • Table 32 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2000-2005
  • Table 33 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2001-2005
  • Table 34 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2002-2005
  • Table 35 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2005-2010
  • Table 36 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2005-2010
• NEW PRODUCT DEVELOPMENTS
• Inspiration from the weather
• Cure for the nose
  • Summary 12 Summary - Cough, Cold and Allergy (Hay Fever) Remedies: New Product Launches 2004-2006
• COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES BY HERBAL/STANDARD SPLIT
  • Table 37 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2000/2005
• DECONGESTANTS PERFORMANCE
  • Table 38 Sales of Decongestants by Type: Value 2000-2005
  • Table 39 Sales of Decongestants by Type: % Value Growth 2000-2005
• CHILD-SPECIFIC COUGH, COLD AND ALLERGY (HAY FEVER)
• REMEDIES PERFORMANCE
  • Table 40 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2000-2005
  • Table 41 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2000-2005
• DIGESTIVE REMEDIES IN JAPAN
• SECTOR PERFORMANCE
• Sluggish digestive remedies
• Domestic manufacturers dominate
• Contributions from diarrhoea and laxatives
• Are motion sickness remedies necessary?
• Forecast performance
  • Table 42 Sales of Digestive Remedies by Subsector: Value 2000-2005
  • Table 43 Sales of Digestive Remedies by Subsector: % Value Growth 2000-2005
  • Table 44 Digestive Remedies Company Shares by Retail Value 2001-2005
  • Table 45 Digestive Remedies Brand Shares by Retail Value 2002-2005
  • Table 46 Forecast Sales of Digestive Remedies by Subsector: Value 2005-2010
  • Table 47 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2005-2010
• NEW PRODUCT DEVELOPMENTS
• Different pack sizes
• Ingredients build competitiveness
  • Summary 13 Summary - Digestive Remedies: New Product Launches 2004-2005
• DIGESTIVE REMEDIES BY HERBAL/STANDARD SPLIT
  • Table 48 Herbal vs Standard Digestive Remedies 2000/2005OTHER INDIGESTION AND HEARTBURN REMEDIES PERFORMANCE
  • Table 49 Sales of Other Indigestion and Heartburn Remedies by Type: Value 2000-2005
  • Table 50 Sales of Other Indigestion and Heartburn Remedies by Type: % Value Growth 2000-2005
• MEDICATED SKIN CARE IN JAPAN
• SECTOR PERFORMANCE
• Weather helps sales
• Effect of innovation
• Presence of large manufacturers
• Forecast performance
  • Table 51 Sales of Medicated Skin Care by Subsector: Value 2000-2005
  • Table 52 Sales of Medicated Skin Care by Subsector: % Value Growth 2000-2005
  • Table 53 Medicated Skin Care Company Shares by Retail Value 2001-2005
  • Table 54 Medicated Skin Care Brand Shares by Retail Value 2002-2005
  • Table 55 Forecast Sales of Medicated Skin Care by Subsector: Value 2005-2010
  • Table 56 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2005-2010
• NEW PRODUCT DEVELOPMENTS
• For women and children
• Competition on back of hair loss treatments
• New ingredients
  • Summary 14 Summary - Medicated Skin Care: New Product Launches 2004-2006
• MEDICATED SKIN CARE BY HERBAL/STANDARD SPLIT
  • Table 57 Herbal vs Standard Medicated Skin Care 2000/2005
• ACNE TREATMENTS BRAND SHARES
  • Table 58 Acne Treatments Brand Shares by Retail Value 2002-2005
• HAIR LOSS TREATMENTS BRAND SHARES
• A brand-builder
• Any competition from prescription drugs?
  • Table 59 Hair Loss Treatments Brand Shares by Retail Value 2002-2005
• VITAMINS AND DIETARY SUPPLEMENTS IN JAPAN
• SECTOR PERFORMANCE
• Continues to be engine of growth in 2005
• Tonics and bottled nutritive drinks declines again in 2005
• Taisho maintained its number one ranking
• Direct sales maintains high share
• Forecast performance
  • Table 60 Sales of Vitamins and Dietary Supplements by Subsector: Value 2000-2005
  • Table 61 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2000-2005
  • Table 62 Vitamins and Dietary Supplements Company Shares by Retail Value 2001-2005
  • Table 63 Vitamins and Dietary Supplements Brand Shares by Retail Value 2002-2005
  • Table 64 Forecast Sales of Vitamins and Dietary
• Supplements by Subsector: Value 2005-2010
  • Table 65 Forecast Sales of Vitamins and Dietary
• Supplements by Subsector: % Value Growth 2005-2010
• NEW PRODUCT DEVELOPMENTSa lipoic acid is now variable on the shelves
• Supplement made from sake lees
• Confectionery like medicines -- chewable
• Brand extension is still the norm
  • Summary 15 Summary - Vitamins and Dietary Supplements: New Product Launches 2005-2006
• VITAMINS PERFORMANCE
• Healthy growth for vitamins
• Multivitamins remains star performer
• Little change in vitamins shares
  • Table 66 Sales of Vitamins by Type: Value 2000-2005
  • Table 67 Sales of Vitamins by Type: % Value Growth 2000-2005
• DIETARY SUPPLEMENTS PERFORMANCE
• Healthy growth in 2005
• Co-enzyme Q10 continues to see high demand in 2005
• Amino Collagen from Meiji Seika sees high demand among Japanese females
• Eye health supplements shows good growth
  • Table 68 Sales of Dietary Supplements by Type: Value 2000-2005
  • Table 69 Sales of Dietary Supplements by Type: % Value Growth 2000-2005
  • Table 70 Dietary Supplements Brand Shares by Retail Value 2002-2005
  • Table 71 Dietary Supplements by Positioning: % Retail Value Analysis 2005
• NRT SMOKING CESSATION AIDS IN JAPAN
• NUMBER OF SMOKERS
  • Table 72 Number of Smokers by Gender 2000-2005
• SECTOR PERFORMANCE
• Pfizer Consumer Inc dominates
• Forecast performance
  • Table 73 Sales of NRT Smoking Cessation Aids by Subsector: Value 2000-2005
  • Table 74 Sales of NRT Smoking Cessation Aids by Subsector: % Value Growth 2000-2005
  • Table 75 NRT Smoking Cessation Aids Company Shares by Retail Value 2001-2005
  • Table 76 NRT Smoking Cessation Aids Brand Shares by Retail Value 2002-2005
  • Table 77 Forecast Sales of NRT Smoking Cessation Aids by Subsector: Value 2005-2010
  • Table 78 Forecast Sales of NRT Smoking Cessation Aids by Subsector: % Value Growth 2005-2010
• NEW PRODUCT DEVELOPMENTS
  • Summary 16 Summary - NRT Smoking Cessation Aids: New Product Launches 2004-2005
• EYE CARE IN JAPAN
• SECTOR PERFORMANCE
• Consumers' perceptions help eye care sales
• Standard eye care dominates
• Rohto remains strong
• Forecast performance
  • Table 79 Sales of Eye Care by Subsector: Value 2000-2005
  • Table 80 Sales of Eye Care by Subsector: % Value Growth 2000-2005
  • Table 81 Eye Care Company Shares by Retail Value 2001-2005
  • Table 82 Eye Care Brand Shares by Retail Value 2002-2005
  • Table 83 Forecast Sales of Eye Care by Subsector: Value 2005-2010
  • Table 84 Forecast Sales of Eye Care by Subsector: % Value Growth 2005-2010
• NEW PRODUCT DEVELOPMENTS
• Focusing on eye drops
• Inspiration from the weather
  • Summary 17 Summary - Eye Care: New Product Launches 2004-2006
• EAR CARE IN JAPAN
• SECTOR PERFORMANCE
• ADULT MOUTHCARE IN JAPAN
• SECTOR PERFORMANCE
• CALMING AND SLEEPING PRODUCTS IN JAPAN
• SECTOR PERFORMANCE
• Growth due to lifestyles
• Herbal versus standard products
• SSP dominates
• WOUND TREATMENTS IN JAPAN
• SECTOR PERFORMANCE
• New products boost sales
• Main performers
• Forecast performance
  • Table 85 Sales of Wound Treatments by Subsector: Value 2000-2005
  • Table 86 Sales of Wound Treatments by Subsector: % Value Growth 2000-2005
  • Table 87 Wound Treatments Company Shares by Retail Value 2001-2005
  • Table 88 Wound Treatments Brand Shares by Retail Value 2002-2005
  • Table 89 Forecast Sales of Wound Treatments by Subsector: Value 2005-2010
  • Table 90 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2005-2010
• NEW PRODUCT DEVELOPMENTS
• Still sticking plasters
• Attractive characters
• Different sizes
  • Summary 18 Summary - Wound Treatments: New Product Launches 2004-2006
• EMERGENCY CONTRACEPTION IN JAPAN
• SECTOR PERFORMANCE