Abstract
Consumer China 2008 provides volume and value market size data for over 330
consumer markets together with manufacturer and brand shares for all the major
consumer goods sectors in China. Combine this with full coverage of
socio-economic parameters and you have an essential research tool capable of
giving a complete picture of modern consumer trends in China.
As well as statistics, an expert written overview of China outlines recent
purchasing trends, and analyses the prospects and drawbacks of the country as
a consumer market.
Also included is detailed information on Hong Kong, making sure that you are
fully informed of the latest developments in this dynamic region.
Key features
- Access hard to find volume and value market statistics
- Information is comparable across countries and years
- Detailed written analysis of the Chinese economy and market
- Includes detailed information on Hong Kong
Reasons to buy this book
- It is the most economical way of accessing up-to-date consumer market
information
- Provides all the knowledge to pinpoint risks and opportunities, enabling
you to plan effectively
- Thousands of clearly presented, accurate statistics from a source you can
trust
Geographic coverage
China, Hong Kong
Quotes
"An invaluable reference for any company hoping to sell into the Chinese
consumer market" China-Britain Trade Review
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