Deodorants in Romania

Table of Contents

• List of Contents and Tables
• COSMETICS AND TOILETRIES IN ROMANIA
• Executive Summary
• Cosmetics and Toiletries Exceeds Expectations
• Product Specialisation Meets Greater Consumer Expectations
• Multinationals Are in Control
• Direct Sales Remains the Most Popular Distribution Channel
• Cosmetics and Toiletries Is Expected To Approach Maturity
• Key Trends and Developments
• Growing Disposable Incomes
• Multinationals Are Controlling the Market
• Intensified Retail Activity
• Advertising Drives Sales
• Direct Sales Remains Most Dominant Distribution Channel
• Market Indicators
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
  • Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
  • Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
  • Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
  • Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
• Appendix
• Gift Sets
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - ROMANIA
• Dr Soleil Prod Cosmetice SRL
• Strategic Direction
• Key Facts
  • Summary 2 Dr Soleil Produse Cosmetice SRL: Key Facts
  • Summary 3 Dr Soleil Produse Cosmetice SRL: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 4 Dr Soleil Produse Cosmetice SRL: Competitive Position 2007
• Elmi Prodfarm SRL
• Strategic Direction
• Key Facts
  • Summary 5 Elmi Prodfarm SRL: Key Facts
  • Summary 6 Elmi Prodfarm SRL: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 7 Elmi Prodfarm SRL: Competitive Position 2007
• Farmec SA
• Strategic Direction
• Key Facts
  • Summary 8 Farmec SA: Key Facts
  • Summary 9 Farmec SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 10 Farmec SA: Competitive Position 2007
• Gerocossen SRL
• Strategic Direction
• Key Facts
  • Summary 11 Gerocossen SRL: Key Facts
  • Summary 12 Gerocossen SRL: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 13 Gerocossen SRL: Competitive Position 2007
• Gerovital Cosmetics SA
• Strategic Direction
• Key Facts
  • Summary 14 Gerovital Cosmetics SA: Key Facts
  • Summary 15 Gerovital Cosmetics SA: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 16 Gerovital Cosmetics SA: Competitive Position 2007
• DEODORANTS IN ROMANIA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 14 Sales of Deodorants by Subsector: Value 2002-2007
  • Table 15 Sales of Deodorants by Subsector: % Value Growth 2002-2007
  • Table 16 Deodorants Premium Vs Mass % Analysis 2002-2007
  • Table 17 Deodorants Company Shares by Retail Value 2003-2007
  • Table 18 Deodorants Brand Shares by Retail Value 2004-2007
  • Table 19 Forecast Sales of Deodorants by Subsector: Value 2007-2012
  • Table 20 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
  • Table 21 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
• Deodorants Romania