Coffee in Austria

Table of Contents

• HOT DRINKS IN AUSTRIA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Strong increase in coffee value sales
• Coffee pods and cappuccino make further inroads
• Comeback of green tea
• Other hot drinks suffers from lack of growth drivers
• Limited potential for further increases in consumption
• KEY TRENDS AND DEVELOPMENTS
• Tourism does not provide potential for significant growth in the hot drinks market
• Strong increase in sale of Fairtrade products
• Coffee on the go increasing, but only slow growth for stand-alone chained coffee shop formats
• Rewe purchases 24.9% stake in ADEG
• Discounters make further share gains
• MARKET DATA
  • Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
  • Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
  • Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
  • Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
  • Table 5 Hot Drinks Company Shares by Value 2002-2006
  • Table 6 Hot Drinks Brand Shares by Value 2003-2006
  • Table 7 Penetration of Private Label by Sector 2002-2006
  • Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
  • Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
  • Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
  • Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
  • Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
  • Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
• APPENDIX
• Published Data Comparisons
• DEFINITIONS
• LOCAL COMPANY PROFILES - AUSTRIA
• HORNIG, J & CO GMBH - HOT DRINKS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 1 J Hornig GmbH: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• JULIUS MEINL AG - HOT DRINKS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Julius Meinl AG: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• MARESI MARKENARTIKELVERTRIEB AG & CO KG - HOT DRINKS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Maresi Markenartikelvertrieb AG & Co KG: Key Facts
  • Summary 4 Vivatis AG: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• MILFORD TEE AUSTRIA GMBH - HOT DRINKS - AUSTRIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Milford Tee Austria GmbH: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• COFFEE IN AUSTRIA
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 14 Sales of Coffee by Type: Volume 2001-2006
  • Table 15 Sales of Coffee by Type: Value 2001-2006
  • Table 16 Sales of Coffee by Type: % Volume Growth 2001-2006
  • Table 17 Sales of Coffee by Type: % Value Growth 2001-2006
  • Table 18 Standard Vs Coffee Pods 2004-2006
  • Table 19 Coffee Company Shares 2002-2006
  • Table 20 Coffee Brand Shares 2003-2006
  • Table 21 Foodservice Sales of Coffee by Distribution Format 2001/2006
  • Table 22 Forecast Sales of Coffee by Type: Volume 2006-2011
  • Table 23 Forecast Sales of Coffee by Type: Value 2006-2011
  • Table 24 Forecast Sales of Coffee by Type: % Volume Growth 2006-2011
  • Table 25 Forecast Sales of Coffee by Type: % Value Growth 2006-2011