Adult Mouthcare in Finland

Table of Contents

• OTC HEALTHCARE IN FINLAND : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Small value growth in 2006 in a mature and well-developed OTC market
• Smoking cessation most dynamic due to lifestyle changes
• Interest in preventative medicine pushes sales in mature VDS sector
• Mature market, but room for continued growth
• KEY TRENDS AND DEVELOPMENTS
• Peak cycle for Finland' s economy may soon be over
• Demographic trends point to growing OTC consumption
• Obesity, a growing problem in Finland
  • Table 1 Number of Overweight Boys (%)
  • Table 2 Number of Overweight Girls (%)
• Product Diversification Key in Mature Market
• Growing Self-medication Trend
• APPENDIX
• OTC Registration and Classification
  • Summary 1 OTC Healthcare Switches 2005-2006
• Vitamins & Dietary Supplements Registration and Classification
• Generics
• Consumer Expenditure on Health Goods and Medical Services
  • Table 3 Consumer Expenditure on Health Goods and Medical Services 2001-2006
• MARKET INDICATORS
  • Table 4 Life Expectancy at Birth 2001-2006
• MARKET DATA
  • Table 5 Sales of OTC Healthcare by Sector: Value 2001-2006
  • Table 6 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
  • Table 7 OTC Healthcare Company Shares by Retail Value 2002-2006
  • Table 8 OTC Healthcare Brand Shares by Retail Value 2003-2006
  • Table 9 Penetration of Private Label by Sector 2002-2006
  • Table 10 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
  • Table 11 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
  • Table 12 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
  • Table 13 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
• DEFINITIONS
• Sources
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - FINLAND
• FERROSAN AB OY - OTC HEALTHCARE - FINLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Ferrosan Ab Oy: Key Facts
  • Summary 4 Ferrosan Ab Oy: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 5 Ferrosan Ab Oy: Production Statistics
• COMPETITIVE POSITIONING
  • Summary 6 Ferrosan Ab Oy: Competitive Position 2006
• ORION GROUP - OTC HEALTHCARE - FINLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 7 Orion Group: Key Facts
  • Summary 8 Orion Group: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 9 Orion Oyj: Competitive Position 2006
• OY LEIRAS FINLAND AB - OTC HEALTHCARE - FINLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 10 Oy Leiras Finland Ab: Key Facts
  • Summary 11 Oy Leiras Finland Ab: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 12 Oy Leiras Finland Ab: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 13 Oy Leiras Finland Ab: Competitive Position 2006
• RATIOPHARM OY - OTC HEALTHCARE - FINLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 14 Ratiopharm Oy: Key Facts
  • Summary 15 Ratiopharm Oy: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 16 Ratiopharm Oy: Competitive Position 2006
• VITABALANS OY - OTC HEALTHCARE - FINLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 17 Vitabalans Oy: Key Facts
  • Summary 18 Vitabalans Oy: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 19 Vitabalans Oy: Production Statistics
• COMPETITIVE POSITIONING
  • Summary 20 Vitabalans Oy: Competitive Position 2006
• ADULT MOUTHCARE IN FINLAND
• OVERVIEW