Wound Treatments in Colombia

Table of Contents

• OTC HEALTHCARE IN COLOMBIA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Positive growth continues in 2006
• Direct sellers boost vitamins and dietary supplements
• Competition intensifies in many areas
• Distribution concentrated in grocery outlets and chemists/pharmacies
• Saturation ahead for forecast period
• KEY TRENDS AND DEVELOPMENTS
• Improvements in economy encourage growth
• Health and wellness has increasing influence on OTC healthcare
• High pollution benefits cough, cold and allergy (hay fever) remedies
• Self-medication continues to grow
• Grocery outlets lead distribution of OTC healthcare
• Direct sellers continue to strengthen positioning
• Ineffective price and distribution regulations
• APPENDIX
• OTC registration and classification
• De-listing or de-reimbursement
• Advertising
• Packaging and Labelling
• Distribution
• Vitamins and dietary supplements registration and classification
• Generics
• Switches
• Consumer expenditure on health goods and medical services
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006
• MARKET INDICATORS
  • Table 2 Life Expectancy at Birth 2001-2006
• MARKET DATA
  • Table 3 Sales of OTC Healthcare by Sector: Value 2001-2006
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
  • Table 5 OTC Healthcare Company Shares by Retail Value 2002-2006
  • Table 6 OTC Healthcare Brand Shares by Retail Value 2003-2006
  • Table 7 Penetration of Private Label by Sector 2002-2006
  • Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
  • Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
  • Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
  • Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
• DEFINITIONS
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - COLOMBIA
• FARMA DE COLOMBIA SA, GRUPO - OTC HEALTHCARE - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Farma de Colombia SA, Grupo: Key Facts
  • Summary 3 Grupo Farma: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 4 Farma de Colombia SA, Grupo: Competitive Position 2006
• LAFRANCOL SA - OTC HEALTHCARE - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Lafrancol SA: Key Facts
  • Summary 6 Lafrancol SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 7 Lafrancol SA: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 8 Lafrancol SA: Competitive Position 2006
• OMNILIFE MANUFACTURA DE COLOMBIA LTDA - OTC HEALTHCARE - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 9 Omnilife Manufactura de Colombia Ltda: Key Facts
  • Summary 10 Omnilife Manufactura de Colombia Ltda: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 11 Omnilife Manufactura de Colombia Ltda: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 12 Omnilife: Competitive Position 2006
• PROCAPS SA, LABORATORIOS - OTC HEALTHCARE - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 13 Procaps SA, Laboratorios: Key Facts
  • Summary 14 Procaps: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 15 Procaps SA, Laboratorios: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 16 Procaps SA, Laboratorios: Competitive Position 2006
• TECNOQUíMICAS SA - OTC HEALTHCARE - COLOMBIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 17 Tecnoquímicas SA: Key Facts
  • Summary 18 Tecnoquímicas SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 19 Tecnoquímicas SA: Production Statistics 2004
• COMPETITIVE POSITIONING
  • Summary 20 Tecnoquímicas SA: Competitive Position 2006
• WOUND TREATMENTS IN COLOMBIA
• OVERVIEW
• SECTOR DATA
  • Table 12 Sales of Wound Treatments by Subsector: Value 2001-2006
  • Table 13 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
  • Table 14 Wound Treatments Company Shares by Retail Value 2002-2006
  • Table 15 Wound Treatments Brand Shares by Retail Value 2003-2006
  • Table 16 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
  • Table 17 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011