Alcoholic Drinks in the US

Table of Contents

• ALCOHOLIC DRINKS IN THE US : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Beer manages continued growth
• Wine and spirits offer versatility
• Appealing to a younger generation
• Premium brands among fastest growers
• Mergers change competitive landscape
• KEY TRENDS AND DEVELOPMENTS
• The rise of Generation Y
• Individualised marketing
• Premiumisation drives revenue and profitability
• growth
• Growing multiculturalism creates sources of
• differentiation
• Three-tiered distribution challenged
• Specialist Retailers
• Market Merger and Acquisition Activity
  • Summary 1 Speculated Merger and Acquisition Activity 2006-2007
• MARKET BACKGROUND
• Legislation
• TAXATION AND DUTY LEVIES
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 -- Budweiser
  • Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 -- Beringer
  • Table 5 Selling Margin of a Typical Imported Wine Brand 2007 -- Yellow Tail
  • Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 -- Jack Daniel' s
  • Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 -- Bacardi
• OPERATING ENVIRONMENT
• MARKET INDICATORS
  • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• MARKET DATA
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• DEFINITIONS
• Sources
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - USA
• ANHEUSER-BUSCH COS INC - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Anheuser-Busch Cos Inc: Key Facts
  • Summary 4 Anheuser-Busch Cos Inc: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 5 Anheuser-Busch Cos Inc: Competitive Position 2006
• BARTON BEERS LTD - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 6 Barton Beers Ltd: Key Facts
  • Summary 7 Barton Beers Ltd: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 8 Barton Beers Ltd: Competitive Position 2006
• BOSTON BEER CO INC, THE - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 9 The Boston Beer Co Inc: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 10 The Boston Beer Co Inc: Competitive Position 2006
• COORS BREWING CO - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 11 Coors Brewing Co: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 12 Coors Brewing Co: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 13 Coors Brewing Co: Competitive Position 2006
• GAMBRINUS CO, THE - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 14 The Gambrinus Co: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 15 The Gambrinus Co: Competitive Position 2006
• HEINEKEN USA INC - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 16 Heineken USA Inc: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 17 Heineken USA Inc: Competitive Position 2006
• MILLER BREWING CO - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 18 Miller Brewing Co: Key Facts
  • Summary 19 Miller Brewing Co: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 20 Miller Brewing Co: Production Statistics 2006
• COMPETITIVE POSITIONING
  • Summary 21 Miller Brewing Co: Competitive Position 2006
• PABST BREWING CO - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 22 Pabst Brewing Co: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 23 Pabst Brewing Co: Competitive Position 2006
• WINE GROUP INC, THE - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 24 The Wine Group Inc: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 25 The Wine Group Inc: Competitive Position 2006
• YUENGLING BREWERY - ALCOHOLIC DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 26 Yuengling Brewery: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 27 Yuengling Brewery: Competitive Position 2006
• BEER IN THE US
• HEADLINES
• TRENDS
• Production, Imports and Exports
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR BACKGROUND
• Lager Price band methodology
  • Summary 28 Lager by Price Band 2007
• Published data comparisons
• SECTOR DATA
  • Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
  • Table 25 Sales of Beer by Subsector: Total Value 2002-2007
  • Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
  • Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
  • Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
  • Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
  • Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006
  • Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006
  • Table 34 Beer Exports by Country of Destination: Total Value 2001-2006
  • Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006
  • Table 36 Beer Imports by Country of Origin: Total Value 2001-2006
  • Table 37 Company Shares of Beer by National Brand Owner 2002-2006
  • Table 38 Company Shares of Beer by Global Brand Owner 2002-2006
  • Table 39 Brand Shares of Beer 2003-2006
  • Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
  • Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012
  • Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
  • Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
• CIDER/PERRY IN THE US
• HEADLINES
• TRENDS
• Production, Imports and Exports
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 44 Sales of Cider/Perry: Total Volume 2002-2007
  • Table 45 Sales of Cider/Perry: Total Value 2002-2007
  • Table 46 Sales of Cider/Perry: % Total Volume Growth 2002-2007
  • Table 47 Sales of Cider/Perry: % Total Value Growth 2002-2007
  • Table 48 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
  • Table 49 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
  • Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
  • Table 51 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
  • Table 52 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
  • Table 53 Company Shares of Cider/Perry by National Brand Owner 2002-2006
  • Table 54 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
  • Table 55 Brand Shares of Cider/Perry 2003-2006
  • Table 56 Forecast Sales of Cider/Perry: Total Volume 2007-2012
  • Table 57 Forecast Sales of Cider/Perry: Total Value 2007-2012
  • Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
• RTDS/HIGH-STRENGTH PREMIXES IN THE US
• HEADLINES
• TRENDS
• Production, Imports and Exports
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 60 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
  • Table 61 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
  • Table 62 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
  • Table 63 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
  • Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
  • Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
  • Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
  • Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
  • Table 68 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
  • Table 69 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
  • Table 70 Brand Shares of RTDS/High-strength Premixes 2003-2006
  • Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
  • Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
  • Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
• WINE IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 75 Sales of Wine by Subsector: Total Volume 2002-2007
  • Table 76 Sales of Wine by Subsector: Total Value 2002-2007
  • Table 77 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
  • Table 78 Sales of Wine by Subsector: % Total Value Growth 2002-2007
  • Table 79 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
  • Table 80 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
  • Table 81 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 82 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 83 Volume Sales of Still Red Wine by Price Segment 2004-2007
  • Table 84 Volume Sales of Still White Wine by Price Segment 2004-2007
  • Table 85 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
  • Table 86 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
  • Table 87 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
  • Table 88 Sales of Still White Wine by Grape/Varietal Type 2004-2007
  • Table 89 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
  • Table 90 Wine Production, Imports and Exports: Total Volume 2001-2006
  • Table 91 Wine Exports by Country of Destination: Total Volume 2001-2006
  • Table 92 Wine Exports by Country of Destination: Total Value 2001-2006
  • Table 93 Wine Imports by Country of Origin: Total Volume 2001-2006
  • Table 94 Wine Imports by Country of Origin: Total Value 2001-2006
  • Table 95 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
  • Table 96 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
  • Table 97 Brand Shares of Still Light Grape Wine 2003-2006
  • Table 98 Company Shares of Champagne by National Brand Owner 2003-2006
  • Table 99 Company Shares of Champagne by Global Brand Owner 2003-2006
  • Table 100 Brand Shares of Champagne 2003-2006
  • Table 101 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
  • Table 102 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
  • Table 103 Brand Shares of Other Sparkling Wine 2003-2006
  • Table 104 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
  • Table 105 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
  • Table 106 Brand Shares of Fortified Wine and Vermouth 2003-2006
  • Table 107 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
  • Table 108 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
  • Table 109 Brand Shares of Non-grape Wine 2003-2006
  • Table 110 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
  • Table 111 Forecast Sales of Wine by Subsector: Total Value 2007-2012
  • Table 112 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
  • Table 113 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
• SPIRITS IN THE US
• HEADLINES
• TRENDS
• Production, Imports and Exports
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR BACKGROUND
• Vodka, gin and other blended Scotch whisky price band methodology
  • Summary 29 Benchmark brands -- US
• SECTOR DATA
  • Table 114 Sales of Spirits by Subsector: Total Volume 2002-2007
  • Table 115 Sales of Spirits by Subsector: Total Value 2002-2007
  • Table 116 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
  • Table 117 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
  • Table 118 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
  • Table 119 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
  • Table 120 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 121 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 122 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
  • Table 123 Sales of Gin by Premium/Super-premium Split 2004-2007
  • Table 124 Sales of Vodka by Premium/Super-premium Split 2004-2007
  • Table 125 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
  • Table 126 Spirits Production, Imports and Exports: Total Volume 2001-2006
  • Table 127 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
  • Table 128 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
  • Table 129 Vodka Production, Imports and Exports: Total Volume 2001-2006
  • Table 130 Gin Production, Imports and Exports: Total Volume 2001-2006
  • Table 131 Rum Production, Imports and Exports: Total Volume 2001-2006
  • Table 132 Tequila Production, Imports and Exports: Total Volume 2001-2006
  • Table 133 Liqueurs Production: Total Volume 2001-2006
  • Table 134 Company Shares of Spirits by National Brand Owner 2002-2006
  • Table 135 Company Shares of Spirits by Global Brand Owner 2002-2006
  • Table 136 Brand Shares of Spirits 2003-2006
  • Table 137 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
  • Table 138 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
  • Table 139 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
  • Table 140 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012