Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Consumer foodservice by chained/independent; Consumer foodservice by type;
Consumer foodservice by type and chained/independent
Executive summary
Growing demand in 2006
Consumer foodservice in France grew at a faster current value rate in 2006
than the review period CAGR. The modern foodservice channels, led by fast
food, street stalls/kiosks and 100% home delivery/takeaway are the main
drivers for growth, as consumers evolve into new eating habits. Independent
consumer foodservice companies however continued to decline in terms of
outlets while chained companies used franchising strategies to increase the
number of outlets at a faster rate in 2006 than over the review period. In
addition, transaction volume experienced another drop in 2006, as French
consumers reduced the number of occasions they ate out.
France copying the US model
France is becoming Americanised, as French consumers favour modern foodservice
channels as opposed to traditional channels represented by full-service
restaurants (FSR) and "other" cafés /bars. Fast food is growing at a phenomenal
rate in terms of outlets and value terms, despite current health concerns.
Furthermore 100% home delivery/takeaway and street stalls/kiosks are
fashionable as modern consumers are increasingly busy and seek convenience.
Furthermore, consumer foodservice companies adopt aggressive promotional
activities in order to seduce the consumer.
McDonald' s still leading the way
Highly fragmented consumer foodservice industry is dominated by the
independent companies. Within chained consumer foodservice, however,
McDonald' s continues to lead in both outlets and value terms in 2006, despite
growing health concerns regarding burger fast food. Overall, however, consumer
foodservice is dominated by domestic players, although a few multinational
companies continue to expand and share a large part of the value sales.
Stand-alone remains favourite
Within consumer foodservice, apart from self-service cafeterias, the preferred
location for development remains stand-alone locations. However, franchising
allowed companies to develop new outlets at retail, travel or even leisure and
hotels locations. Nevertheless, this strategy can prove to be dangerous, as it
requires a high level of know-how and management on the part of the franchisee.
Modern foodservice formats to drive future growth
Growth during the forecast period is predicted to come mainly from fast food,
100% home delivery/takeaway and street stalls/kiosks, as independent and
chained FSR and cafés bars struggle to attract consumers. This will be largely
due to the ongoing VAT problem surrounding traditional foodservice and their
inability to compete with modern foodservice channels' aggressive promotional
activities. Furthermore, consumers increasingly want their food even faster
and healthier. This is likely to benefit the growth of casual dining, which is
predicted to develop over the forecast period.
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