Consumer Foodservice in Portugal

Abstract

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Positive performance of consumer foodservice

Growth in value sales of consumer foodservice in Portugal in 2006 was above the CAGR generated over the review period as a whole. At the same time, the environment also saw a decrease in the number of outlets. Chained operators continued to be the key driver in foodservice in Portugal, despite dominance by independent consumer foodservice outlets.

Franchising activity

The development of franchise systems helped boost the number of chained outlets over the review period. The balance of chains and independents in retailing and consumer foodservice is undergoing a dramatic transformation in Portugal, thanks to the development of franchising operations via new retail centres. Growing interest in franchising has allowed owners of many cafés /bars and restaurants to roll out their own chains.

Competitive environment

Consumer foodservice remains highly fragmented in Portugal, with a large number of players holding a small share. However, McDonald' s and Pizza Hut each held one-third of chained consumer foodservice value sales in 2006, thanks to their brand equity and operational scale.

Shopping centres boost chained performance

Although independent foodservice operators accounted for the largest value share of consumer foodservice in 2006, chained foodservice is eroding this share. Chained operators have benefited from growth in the number of shopping centres and retail parks in the Portuguese retail environment over the review period.

Slight decline in foodservice predicted over forecast period

Over the forecast period, consumer foodservice is expected to stagnate in value terms. At the same time, outlet numbers will fall, in line with trends established over the review period. Growth will be inhibited by the ongoing decline in independent foodservice outlets.