Health and Wellness Beverages in Hungary

Table of Contents

• HEALTH AND WELLNESS - BEVERAGES IN HUNGARY : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Double-digit growth in all ranges
• Fortified/functional beverages is the largest range
• Health conscious young adults
• Premiumisation trends
• Health problems in focus
• KEY TRENDS AND DEVELOPMENTS
• Health, wellness and fitness
• Low consumer consciousness
• The "Norbi Update" phenomenon
• The aspartame issue
• ORGANIC DRINKS -- KEY TRENDS AND DEVELOPMENTS
• Legislation
• Trends
• Key Players and Brands
• Prospects
• BETTER FOR YOU PRODUCTS -- KEY TRENDS AND DEVELOPMENTS
• Legislation
• Trends
• Key Players and Brands
• Prospects
• FORTIFIED/FUNCTIONAL DRINKS -- KEY TRENDS AND DEVELOPMENTS
• Legislation
• Trends
• Key Players and Brands
• Prospects
• MARKET DATA
  • Table 1 Sales of Beverages by Health and Wellness Category: Value 2002-2006
  • Table 2 Sales of Beverages by Health and Wellness Category: % Value Growth 2002-2006
  • Table 3 Forecast Sales of Beverages by Health and Wellness Category: Value 2006-2011
  • Table 4 Forecast Sales of Beverages by Health and Wellness Category: % Value Growth 2006-2011
  • Table 5 Beverages - Health and Wellness GBO Company Shares 2005-2006
  • Table 6 Beverages - Health and Wellness NBO Company Shares 2005-2006
  • Table 7 Beverages - Health and Wellness Brand Shares 2005-2006
  • Table 8 Sales of Soft Drinks by Health and Wellness Category: Value 2002-2006
  • Table 9 Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2006
  • Table 10 Forecast Sales of Soft Drinks by Health and Wellness Category: Value 2006-2011
  • Table 11 Forecast Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2006-2011
  • Table 12 Soft Drinks - Health and Wellness GBO Company Shares 2005-2006
  • Table 13 Soft Drinks - Health and Wellness NBO Company Shares 2005-2006
  • Table 14 Soft Drinks - Health and Wellness Brand Shares 2005-2006
  • Table 15 Sales of Hot Drinks by Health and Wellness Category: Value 2002-2006
  • Table 16 Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006
  • Table 17 Forecast Sales of Hot Drinks by Health and Wellness Category: Value 2006-2011
  • Table 18 Forecast Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011
  • Table 19 Hot Drinks - Health and Wellness GBO Company Shares 2005-2006
  • Table 20 Hot Drinks - Health and Wellness NBO Company Shares 2005-2006
  • Table 21 Hot Drinks - Health and Wellness Brand Shares 2005-2006
• DEFINITIONS
• CARBONATES IN HUNGARY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 22 Sales of Carbonates by Health and Wellness Category: Value 2002-2006
  • Table 23 Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2006
  • Table 24 Forecast Sales of Carbonates by Health and Wellness Category: Value 2006-2011
  • Table 25 Forecast Sales of Carbonates by Health and Wellness Category: % Value Growth 2006-2011
  • Table 26 Carbonates - Health and Wellness Company Shares 2005-2006
  • Table 27 Carbonates - Health and Wellness Brand Shares 2005-2006
• FRUIT/VEGETABLE JUICE IN HUNGARY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 28 Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2006
  • Table 29 Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2006
  • Table 30 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2006-2011
  • Table 31 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2006-2011
  • Table 32 Fruit/Vegetable Juice - Health and Wellness Company Shares 2005-2006
  • Table 33 Fruit/Vegetable Juice - Health and Wellness Brand Shares 2005-2006
  • Table 34 Key Functional Ingredients in 100% Juice - Fortified/Functional 2006
  • Table 35 Key Functional Ingredients in Nectars (25-99% Juice) - Fortified/Functional 2006
  • Table 36 Key Functional Ingredients in Juice Drinks (up to 24% Juice) - Fortified/Functional 2006
• BOTTLED WATER IN HUNGARY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 37 Sales of Bottled Water by Health and Wellness Category: Value 2002-2006
  • Table 38 Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2006
  • Table 39 Forecast Sales of Bottled Water by Health and Wellness Category: Value 2006-2011
  • Table 40 Forecast Sales of Bottled Water by Health and Wellness Category: % Value Growth 2006-2011
  • Table 41 Bottled Water - Health and Wellness Company Shares 2005-2006
  • Table 42 Bottled Water - Health and Wellness Brand Shares 2005-2006
• SPORTS DRINKS IN HUNGARY
• SECTOR SNAPSHOT
• SECTOR DATA
  • Table 43 Sales of Sports Drinks by Health and Wellness Category: Value 2002-2006
  • Table 44 Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2002-2006
  • Table 45 Forecast Sales of Sports Drinks by Health and Wellness Category: Value 2006-2011
  • Table 46 Forecast Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2006-2011
  • Table 47 Sports Drinks - Health and Wellness Company Shares 2005-2006
  • Table 48 Sports Drinks - Health and Wellness Brand Shares 2005-2006
• ENERGY DRINKS IN HUNGARY
• SECTOR SNAPSHOT
• SECTOR DATA
  • Table 49 Sales of Energy Drinks by Health and Wellness Category: Value 2002-2006
  • Table 50 Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2002-2006
  • Table 51 Forecast Sales of Energy Drinks by Health and Wellness Category: Value 2006-2011
  • Table 52 Forecast Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2006-2011
  • Table 53 Energy Drinks - Health and Wellness Company Shares 2005-2006
  • Table 54 Energy Drinks - Health and Wellness Brand Shares 2005-2006
• ELIXIRS IN HUNGARY
• SECTOR SNAPSHOT
• CONCENTRATES IN HUNGARY
• SECTOR SNAPSHOT
• SECTOR DATA
  • Table 55 Sales of Concentrates by Health and Wellness Category: Value 2002-2006
  • Table 56 Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2006
  • Table 57 Forecast Sales of Concentrates by Health and Wellness Category: Value 2006-2011
  • Table 58 Forecast Sales of Concentrates by Health and Wellness Category: % Value Growth 2006-2011
  • Table 59 Concentrates - Health and Wellness Company Shares 2005-2006
  • Table 60 Concentrates - Health and Wellness Brand Shares 2005-2006
• RTD TEA IN HUNGARY
• SECTOR SNAPSHOT
• SECTOR DATA
  • Table 61 Sales of RTD Tea by Health and Wellness Category: Value 2002-2006
  • Table 62 Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2006
  • Table 63 Forecast Sales of RTD Tea by Health and Wellness Category: Value 2006-2011
  • Table 64 Forecast Sales of RTD Tea by Health and Wellness Category: % Value Growth 2006-2011
  • Table 65 RTD Tea - Health and Wellness Company Shares 2005-2006
  • Table 66 RTD Tea Drinks - Health and Wellness Brand Shares 2005-2006
  • Table 67 Key Functional Ingredients in RTD tea - Fortified/Functional 2006
• RTD COFFEE IN HUNGARY
• SECTOR SNAPSHOT
• APPENDIX
• Obesity rates
• Health and wellness drinks in the on-trade
• SECTOR DATA
  • Table 68 Sales of RTD Coffee by Health and Wellness Category: Value 2002-2006
  • Table 69 Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2006
  • Table 70 Forecast Sales of RTD Coffee by Health and Wellness Category: Value 2006-2011
  • Table 71 Forecast Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2006-2011
• COFFEE IN HUNGARY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 72 Sales of Coffee by Health and Wellness Category: Value 2002-2006
  • Table 73 Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2006
  • Table 74 Forecast Sales of Coffee by Health and Wellness Category: Value 2006-2011
  • Table 75 Forecast Sales of Coffee by Health and Wellness Category: % Value Growth 2006-2011
  • Table 76 Coffee - Health and Wellness Company Shares 2005-2006
  • Table 77 Coffee - Health and Wellness Brand Shares 2005-2006
• TEA IN HUNGARY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 78 Sales of Tea by Health and Wellness Category: Value 2002-2006
  • Table 79 Sales of Tea by Health and Wellness Category: % Value Growth 2002-2006
  • Table 80 Forecast Sales of Tea by Health and Wellness Category: Value 2006-2011
  • Table 81 Forecast Sales of Tea by Health and Wellness Category: % Value Growth 2006-2011
  • Table 82 Tea - Health and Wellness Company Shares 2005-2006
  • Table 83 Tea - Health and Wellness Brand Shares 2005-2006
• OTHER HOT DRINKS IN HUNGARY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 84 Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2006
  • Table 85 Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006
  • Table 86 Forecast Sales of Other Hot Drinks by Health and Wellness Category: Value 2006-2011
  • Table 87 Forecast Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011
  • Table 88 Other Hot Drinks - Health and Wellness Company Shares 2005-2006
  • Table 89 Other Hot Drinks - Health and Wellness Brand Shares 2005-2006
  • Table 90 Key Functional Ingredients in Flavoured Powder Drinks - Fortified/Functional 2006