Health and Wellness Packaged Food in Norway

Table of Contents

• HEALTH AND WELLNESS - PACKAGED FOOD IN NORWAY : MARKET
• INSIGHT
• EXECUTIVE SUMMARY
• Norwegian government promotes good nutrition
• Expanding waistlines, a growing problem
• Opportunities for innovation in functional foods
• Successful speciality oil from local producer
• Local chocolate -- still a favourite
• HEALTH AND WELLNESS FOOD -- KEY TRENDS AND DEVELOPMENTS
• Norwegian government promotes good nutrition
• Norwegians want to be healthier and slimmer
• Local specialities -- a new trend
• Norwegians prefer real food
• Exercise and nutrition are equally important for good health
• ORGANIC FOOD -- KEY TRENDS AND DEVELOPMENTS
• Legislation
• Trends
• Key players and brands
• Prospects
• BETTER FOR YOU PRODUCTS -- KEY TRENDS AND DEVELOPMENTS
• Legislation
• Trends
• Key players and brands
• Prospects
• FORTIFIED/FUNCTIONAL FOOD -- KEY TRENDS AND DEVELOPMENTS
• Legislation
• Trends
• Key players and brands
• Prospects
• MARKET DATA
  • Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006
  • Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006
  • Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011
  • Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011
  • Table 5 Packaged Food - H&W: GBO Company Shares 2005
  • Table 6 Packaged Food - H&W: NBO Company Shares 2005
  • Table 7 Packaged Food - H&W: Brand Shares 2005
• DEFINITIONS
• LOCAL COMPANY PROFILES - NORWAY
• ALTERNATIV MAT AS - HEALTH AND WELLNESS - PACKAGED FOOD - NORWAY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 1 Alternativ Mat AS: Key Facts
  • Summary 2 Alternativ Mat AS : Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
• BAKERS AS - HEALTH AND WELLNESS - PACKAGED FOOD - NORWAY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Bakers AS: Key Facts
  • Summary 4 Bakers AS: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
• FJORDLAND AS - HEALTH AND WELLNESS - PACKAGED FOOD - NORWAY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Fjordland AS: Key Facts
  • Summary 6 Fjordland AS: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
• GILDE NORGE AS - HEALTH AND WELLNESS - PACKAGED FOOD - NORWAY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 7 Gilde Norge AS: Key Facts
  • Summary 8 Nortura BA: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
• MILLS DA - HEALTH AND WELLNESS - PACKAGED FOOD - NORWAY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 9 Mills DA: Key Facts
  • Summary 10 Mills DA: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
• CONFECTIONERY IN NORWAY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006
  • Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006
  • Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011
  • Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011
  • Table 12 Confectionery - H&W: Company Shares 2005
  • Table 13 Confectionery - H&W: Brand Shares 2005
  • Table 14 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006
  • Table 15 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2006
  • Table 16 Sugar Confectionery -- Fortified/functional: Key Functional Ingredients % Breakdown 2006
  • Table 17 Gum -- Fortified/functional: Key Functional Ingredients % Breakdown 2006
• BAKERY PRODUCTS IN NORWAY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 18 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006
  • Table 19 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006
  • Table 20 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011
  • Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011
  • Table 22 Bakery Products - H&W: Company Shares 2005
  • Table 23 Bakery Products - H&W: Brand Shares 2005
• ICE CREAM IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 24 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006
  • Table 25 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006
  • Table 26 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011
  • Table 27 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011
  • Table 28 Ice Cream -- H&W: Company Shares 2005
  • Table 29 Ice Cream -- H&W: Brand Shares 2005
• DAIRY PRODUCTS IN NORWAY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 30 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006
  • Table 31 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006
  • Table 32 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011
  • Table 33 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011
  • Table 34 Dairy Products -- H&W: Company Shares 2005
  • Table 35 Dairy Products -- H&W: Brand Shares 2005
  • Table 36 Standard Fat Vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006
  • Table 37 Standard Fat Vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006
  • Table 38 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2006
  • Table 39 Milk -- Fortified/functional: Key Functional Ingredients % Breakdown 2006
  • Table 40 Yoghurt -- Fortified/functional: Key Functional Ingredients % Breakdown 2006
• SWEET AND SAVOURY SNACKS IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 41 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006
  • Table 42 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006
  • Table 43 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011
  • Table 44 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011
  • Table 45 Sweet and Savoury Snacks - H&W: Company Shares 2005
  • Table 46 Sweet and Savoury Snacks - H&W: Brand Shares 2005
• SNACK BARS IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 47 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006
  • Table 48 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006
  • Table 49 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011
  • Table 50 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011
  • Table 51 Snack Bars - H&W: Company Shares 2005
  • Table 52 Snack Bars - H&W: Brand Shares 2005
  • Table 53 Snack Bars -- Fortified/functional: Key Functional
• Ingredients % Breakdown 2006
• READY MEALS IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 54 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006
  • Table 55 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006
  • Table 56 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011
  • Table 57 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011
  • Table 58 Ready Meals - H&W: Company Shares 2005
  • Table 59 Ready Meals - H&W: Brand Shares 2005
• SOUP IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 60 Sales of Soup by Health and Wellness Category: Value 2002-2006
  • Table 61 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006
  • Table 62 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011
  • Table 63 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011
• PASTA IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 64 Sales of Pasta by Health and Wellness Category: Value 2002-2006
  • Table 65 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006
  • Table 66 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011
  • Table 67 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011
  • Table 68 Pasta - H&W: Company Shares 2005
  • Table 69 Pasta - H&W: Brand Shares 2005
• NOODLES IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 70 Sales of Noodles by Health and Wellness Category: Value 2002-2006
  • Table 71 Sales of Noodles by Health and Wellness Category: % Value Growth 2002-2006
  • Table 72 Forecast Sales of Noodles by Health and Wellness Category: Value 2006-2011
  • Table 73 Forecast Sales of Noodles by Health and Wellness Category: % Value Growth 2006-2011
• CANNED/PRESERVED FOOD IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 74 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006
  • Table 75 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006
  • Table 76 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011
  • Table 77 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011
• FROZEN PROCESSED FOOD IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 78 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006
  • Table 79 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006
  • Table 80 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011
  • Table 81 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011
• RICE IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 82 Sales of Rice Food by Health and Wellness Category: Value 2002-2006
  • Table 83 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006
  • Table 84 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011
  • Table 85 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011
• CHILLED PROCESSED FOOD IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 86 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006
  • Table 87 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006
  • Table 88 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011
  • Table 89 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011
  • Table 90 Chilled Processed Food - H&W: Company Shares 2005
  • Table 91 Chilled Processed Food - H&W: Brand Shares 2005
• OILS AND FATS IN NORWAY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 92 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006
  • Table 93 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006
  • Table 94 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011
  • Table 95 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011
  • Table 96 Oils and Fats -- H&W: Company Shares 2005
  • Table 97 Oils and Fats -- H&W: Brand Shares 2005SAUCES, DRESSINGS AND CONDIMENTS IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 98 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006
  • Table 99 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006
  • Table 100 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011
  • Table 101 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011
  • Table 102 Sauces, Dressings and Condiments - H&W: Company Shares 2005
  • Table 103 Sauces, Dressings and Condiments - H&W: Brand Shares 2005
• BABY FOOD IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 104 Sales of Baby Food by Health and Wellness Category: Value 2002-2006
  • Table 105 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006
  • Table 106 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011
  • Table 107 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011
  • Table 108 Baby Food -- H&W: Company Shares 2005
  • Table 109 Baby Food -- H&W: Brand Shares 2005
• SPREADS IN NORWAY
• TRENDS
• SECTOR DATA
  • Table 110 Sales of Spreads by Health and Wellness Category: Value 2002-2006
  • Table 111 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006
  • Table 112 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011
  • Table 113 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011
  • Table 114 Spreads - H&W: Company Shares 2005
  • Table 115 Spreads - H&W: Brand Shares 2005