Beer in Malaysia

Table of Contents

• List of Contents and Tables
• ALCOHOLIC DRINKS IN MALAYSIA
• Executive Summary
• Alcoholic Drinks Market Returns To Positive Performance in 2007
• Rising Health Trend Leads To Wine' s Strong Showing
• Beer Players Still Dominate Alcoholic Drinks Market
• More Positive Outlook for the Industry
• Key Trends and Developments
• Less Harmful Excise Tax Hike and Security Ink Introduction Boost Sales
• Flavour Innovations Become More Popular Thanks To Younger Drinkers
• Increased Consumer Sophistication Leads To Trading Up
• Female Drinkers With Higher Disposable Income Become More Prominent
• Fortified Products Grow in Visibility To Address Growing Health Awareness
• Specialist Retailers
  • Summary 1 Leading Specialist Retailers 2007
• Market Merger and Acquisition Activity
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Beer Brand 2007 - Carlsberg
  • Table 4 Selling Margin of a Typical Imported Wine Brand 2007 - Lindemans Cawarra
  • Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Joker 10
  • Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Chivas Regal 12 YO
• Operating Environment
• Market Indicators
  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• Market Data
  • Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Definitions
• Sources
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - MALAYSIA
• Duncan Gilbey (m) Sdn Bhd
• Strategic Direction
• Key Facts
  • Summary 3 Duncan Gilbey (M) Sdn Bhd: Key Facts
• Company Background
• Production
  • Summary 4 Duncan Gilbey (M) Sdn Bhd: Production Statistics 2007
• Competitive Positioning
  • Summary 5 Duncan Gilbey (M) Sdn Bhd: Competitive Position 2006
• Luen Heng Agency Sdn Bhd
• Strategic Direction
• Key Facts
  • Summary 6 Luen Heng Agency Sdn Bhd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Luen Heng Agency Sdn Bhd: Competitive Position 2006
• Muihua Sdn Bhd
• Strategic Direction
• Key Facts
  • Summary 8 Muihua Sdn Bhd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 9 Muihua Sdn Bhd: Competitive Position 2006
• Sub Zero Sdn Bhd
• Strategic Direction
• Key Facts
  • Summary 10 Sub Zero Sdn Bhd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 11 Sub Zero Sdn Bhd: Competitive Position 2006
• Winepak Corp Sdn Bhd
• Strategic Direction
• Key Facts
  • Summary 12 Winepak Corp (M) Sdn Bhd: Key Facts
• Company Background
• Production
  • Summary 13 Winepak Corp (M) Sdn Bhd: Production Statistics 2007
• Competitive Positioning
  • Summary 14 Winepak Corp Sdn Bhd: Competitive Position 2006
• BEER IN MALAYSIA
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
• Lager Price Band Methodology
  • Summary 15 Lager by Price Band 2007
• Published Data Comparisons
• Sector Data
  • Table 23 Sales of Beer by Subsector: Total Volume 2002-2007
  • Table 24 Sales of Beer by Subsector: Total Value 2002-2007
  • Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
  • Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007
  • Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
  • Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
  • Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 31 Beer: Production, Imports and Exports: Total Volume 2001-2006
  • Table 32 Beer Exports by Country of Destination: Total Volume 2001-2006
  • Table 33 Beer Exports by Country of Destination: Total Value 2001-2006
  • Table 34 Beer Imports by Country of Origin: Total Volume 2001-2006
  • Table 35 Beer Imports by Country of Origin: Total Value 2001-2006
  • Table 36 Company Shares of Beer by National Brand Owner 2002-2006
  • Table 37 Company Shares of Beer by Global Brand Owner 2002-2006
  • Table 38 Brand Shares of Beer 2003-2006
  • Table 39 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
  • Table 40 Forecast Sales of Beer by Subsector: Total Value 2007-2012
  • Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
  • Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
• Beer Malaysia