Domestic Electrical Appliances in Greece

Table of Contents

• List of Contents and Tables
• DOMESTIC ELECTRICAL APPLIANCES IN GREECE
• Executive Summary
• Refrigerators and Washing Machines Dominate Large Electric Appliances
• Competitive Environment
• Innovation Is the Key for Many Manufacturers
• Key Trends and Developments
• Poor Financial Position of Greek Households Remains
• High Penetration Means Players Must Target New Groups of Consumers
• Low Level of Recycling Awareness
• Prices of Domestic Appliances Remain High, Despite the Intense Competition
• Chain Stores and Specialist Multiples Adopt Aggressive Marketing Strategies
• Branding Is Gradually Gaining Ground
• Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
  • Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
• Market Data
  • Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
  • Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
  • Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
  • Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
  • Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
  • Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
  • Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
  • Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
  • Table 11 Company Shares of Large Kitchen Appliances 2002-2006
  • Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
  • Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
  • Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
  • Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
  • Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
  • Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
  • Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
  • Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
  • Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
  • Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
  • Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
  • Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
• Definitions
• Sector and Subsector Definitions
• Distribution Definitions
• Units of Measurement
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - GREECE
• Bsh Ikiakes Siskeves Abe
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Elco Vayonis SA
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Fourlis Trade SA
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Klimatechniki SA
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• Korkolopoulos SA
• Strategic Direction
• Key Facts
• Company Background
• Production
• Competitive Positioning
• REFRIGERATION APPLIANCES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
  • Table 25 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
  • Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
  • Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
  • Table 28 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
  • Table 29 Sales of Fridges by Format: % Breakdown 2003-2006
  • Table 30 Sales of Freezers by Format: % Breakdown 2003-2006
  • Table 31 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2006
  • Table 32 Company Shares of Refrigeration Appliances 2002-2006
  • Table 33 Brand Shares of Refrigeration Appliances 2003-2006
  • Table 34 Company Shares of Built-in Fridge Freezers 2002-2006
  • Table 35 Company Shares of Freestanding Fridge Freezers 2002-2006
  • Table 36 Company Shares of Built-in Fridges 2002-2006
  • Table 37 Company Shares of Freestanding Fridges 2002-2006
  • Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
  • Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
  • Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
  • Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
• HOME LAUNDRY APPLIANCES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 42 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
  • Table 43 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
  • Table 44 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
  • Table 45 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
  • Table 46 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
  • Table 47 Company Shares of Home Laundry Appliances 2002-2006
  • Table 48 Brand Shares of Home Laundry Appliances 2003-2006
  • Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
  • Table 50 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
  • Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
  • Table 52 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
• DISHWASHERS IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 53 Sales of Dishwashers by Subsector: Volume 2001-2006
  • Table 54 Sales of Dishwashers by Subsector: Value 2001-2006
  • Table 55 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
  • Table 56 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
  • Table 57 Company Shares of Dishwashers 2002-2006
  • Table 58 Brand Shares of Dishwashers 2003-2006
  • Table 59 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
  • Table 60 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
  • Table 61 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
  • Table 62 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
• LARGE COOKING APPLIANCES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 63 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
  • Table 64 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
  • Table 65 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
  • Table 66 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
  • Table 67 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
  • Table 68 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
  • Table 69 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
  • Table 70 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
  • Table 71 Company Shares of Large Cooking Appliances 2002-2006
  • Table 72 Brand Shares of Large Cooking Appliances 2003-2006
  • Table 73 Company Shares of Cookers 2002-2006
  • Table 74 Company Shares of Ovens 2002-2006
  • Table 75 Company Shares of Hobs 2002-2006
  • Table 76 Company Shares of Built-in Hobs 2002-2006
  • Table 77 Company Shares of Freestanding Hobs 2002-2006
  • Table 78 Company Shares of Cooker Hoods 2002-2006
  • Table 79 Company Shares of Built-in Cooker Hoods 2002-2006
  • Table 80 Company Shares of Freestanding Cooker Hoods 2002-2006
  • Table 81 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
  • Table 82 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
  • Table 83 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
  • Table 84 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
• MICROWAVES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 85 Sales of Microwaves by Subsector: Volume 2001-2006
  • Table 86 Sales of Microwaves by Subsector: Value 2001-2006
  • Table 87 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
  • Table 88 Sales of Microwaves by Subsector: % Value Growth 2001-2006
  • Table 89 Company Shares of Microwaves 2002-2006
  • Table 90 Brand Shares of Microwaves 2003-2006
  • Table 91 Microwaves by Distribution Format: % Analysis 2001-2006
  • Table 92 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
  • Table 93 Forecast Sales of Microwaves by Subsector: Value 2006-2011
  • Table 94 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
  • Table 95 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
• FOOD PREPARATION APPLIANCES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 96 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
  • Table 97 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
  • Table 98 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
  • Table 99 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
  • Table 100 Company Shares of Food Preparation Appliances 2002-2006
  • Table 101 Brand Shares of Food Preparation Appliances 2003-2006
  • Table 102 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
  • Table 103 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
  • Table 104 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
  • Table 105 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
• SMALL COOKING APPLIANCES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 106 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
  • Table 107 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
  • Table 108 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
  • Table 109 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
  • Table 110 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
  • Table 111 Company Shares of Small Cooking Appliances 2002-2006
  • Table 112 Brand Shares of Small Cooking Appliances 2003-2006
  • Table 113 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
  • Table 114 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
  • Table 115 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
  • Table 116 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
• SMALL KITCHEN APPLIANCES (NON-COOKING) IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
  • Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
  • Table 119 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
  • Table 120 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
  • Table 121 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
  • Table 122 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
  • Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
  • Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
  • Table 125 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
  • Table 126 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
• VACUUM CLEANERS IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 127 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
  • Table 128 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
  • Table 129 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
  • Table 130 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
  • Table 131 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
  • Table 132 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
  • Table 133 Company Shares of Vacuum Cleaners 2002-2006
  • Table 134 Brand Shares of Vacuum Cleaners 2003-2006
  • Table 135 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
  • Table 136 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
  • Table 137 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
  • Table 138 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
• IRONS IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 139 Sales of Irons: 2001-2006
  • Table 140 Sales of Irons: % Growth 2001-2006
  • Table 141 Company Shares of Irons 2002-2006
  • Table 142 Brand Shares of Irons 2003-2006
  • Table 143 Forecast Sales of Irons: 2006-2011
  • Table 144 Forecast Sales of Irons: % Growth 2006-2011
• PERSONAL CARE APPLIANCES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 145 Sales of Personal Care Appliances: 2001-2006
  • Table 146 Sales of Personal Care Appliances: % Growth 2001-2006
  • Table 147 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
  • Table 148 Sales of Body Shavers by Type: % Breakdown 2001-2006
  • Table 149 Company Shares of Personal Care Appliances 2002-2006
  • Table 150 Brand Shares of Personal Care Appliances 2003-2006
  • Table 151 Forecast Sales of Personal Care Appliances: 2006-2011
  • Table 152 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
• AIR TREATMENT PRODUCTS IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 153 Sales of Air Treatment Products: 2001-2006
  • Table 154 Sales of Air Treatment Products: % Growth 2001-2006
  • Table 155 Company Shares of Air Treatment Products 2002-2006
  • Table 156 Brand Shares of Air Treatment Products 2003-2006
  • Table 157 Forecast Sales of Air Treatment Products: 2006-2011
  • Table 158 Forecast Sales of Air Treatment Products: % Growth 2006-2011
• HEATING APPLIANCES IN GREECE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 159 Retail Sales of Heating Appliances: 2001-2006
  • Table 160 Retail Sales of Heating Appliances: % Growth 2001-2006
  • Table 161 Company Shares of Heating Appliances 2002-2006
  • Table 162 Brand Shares of Heating Appliances 2003-2006
  • Table 163 Forecast Sales of Heating Appliances: 2006-2011
  • Table 164 Forecast Sales of Heating Appliances: % Growth 2006-2011
• Domestic electrical appliances Greece